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IRMA YULIA MADJID, IRMA YULIA
School of Marine and Fishery, Majene, West Sulawesi
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PENGENALAN BRANDING DAN DIGITAL MARKETING PRODUK OLAHAN IKAN PUPU’ PADA INDUSTRI RUMAH TANGGA DI LINGKUNGAN PARAPPE KECAMATAN BANGGAE TIMUR KABUPATEN MAJENE Madjid, Irma Yulia; Fitriah, Reski; Salsabila, Chairunnisa; Aswad, Muhammad
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2135

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently increasing in number in Indonesia. MSMEs are often found in the fisheries and marine products industry. As technology develops, MSMEs are also required to be able to use and utilize existing technology, especially in terms of marketing. Branding and digital marketing are new things for small businesses. The Pupu' fish processing business which is quite well known in Majene Regency is one of the household scale processing industry businesses. Production and marketing which are still carried out traditionally make this business unable to compete with MSMEs with the same type of fishery product processing business which utilizes digital technology in terms of marketing. The aim of this community service activity is so that the Pupu' fish processing business group is able to produce processed fish products that are hygienic and competitive with other products, as well as being able to market them digitally. This activity is carried out by providing material related to branding and digital marketing directly to industry players and their workers, providing ways to market products through digital marketing by changing mindsets and knowledge related to digital marketing communications, improving skills in communicating brands and products through media. digital, and carry out training on labeling packaging for household industrial products. From this court activity, the result was that business actors already had social media accounts which would become a forum for carrying out promotions through social media. Products that were initially only marketed by consumers going directly to the location where the pupu' product was made are now being marketed via social media by creating attractive packaging and labeling it with the name of the production. This is expected to increase the income of business actors and reach further markets.  The most important thing about this service activity is changing a new mindset to become an entrepreneur by having progressive changes based on digital technology.
Feasibility Analysis of Seaweed (Eucheuma cottoni) Farming in Takatidung Village, Polewali Subdistrict, Polewali Mandar Regency Madjid, Irma Yulia; Turjaun, Turjaun; Mahfud, Chairul Rusyd
Jurnal Perikanan Terpadu Vol 6, No 1 (2025): Jurnal Perikanan Terpadu Volume 6 Nomor 1
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpterpadu.v6i1.12272

Abstract

The cultivation of Eucheuma cottonii seaweed has experienced significant growth and has played an important role in driving the coastal community’s economy, particularly among small-scale farming groups. However, due to the limited number of feasibility studies, farmers often rely on trial-and-error methods without proper economic planning. This can lead to financial risks, especially when market prices drop or production is disrupted. This study aims to determine the feasibility of seaweed farming in Takatidung Village, Polewali Subdistrict, Polewali Mandar Regency, using interview methods. The population in this study consists of coastal communities who are permanent residents working as seaweed farmers. A purposive sampling method was used by taking a sample of 10% from a total of 50 seaweed farming groups. Therefore, 5 farmer groups were selected as respondents in this study. The business analysis methods used include Income Analysis, Return Cost Ratio (R/C) Analysis, Benefit Cost Ratio (B/C) Analysis, and Break-Even Point (BEP) Analysis. The total income of the selected groups was as follows: Harapan Baru Group IDR 8,544,000, Mawar Melati Group IDR 6,344,000, Marannu Group IDR 8,531,000, Tanjung Biru Group IDR 8,514,000, and Semua Jaya Group IDR 8,531,000. The average Return Cost Ratio (R/C) value was greater than 1, at 2.32, indicating that for every IDR 1 spent, a return of 2.32 times the cost was obtained. This means the business is profitable and feasible for further development. The average Benefit Cost Ratio (B/C) value was also greater than 1, at 1.32, meaning that for every IDR 1 spent, a net benefit of IDR 1.32 was obtained, indicating that the business is feasible and provides benefits. The Break-Even Point (BEP) analysis in terms of revenue, production, and price showed values at the break-even point. The overall results of this study indicate that seaweed farming in Takatidung Village, Polewali Subdistrict, Polewali Mandar Regency, is profitable and feasible to continue as a business venture
Co-Authors Fitriah, Reski Mahfud, Chairul Rusyd Muhammad Aswad Salsabila, Chairunnisa Turjaun, Turjaun