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All Journal STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Golden Ratio of Mapping Idea and Literature Format
Steven Halim, Steven
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Library & Information Science Public Health Social Sciences

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PENGARUH PROMOSI PENJUALAN DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PENERBANGAN PADA PT. PRIMA MEGAH WISATA MEDAN Fredy, Fredy; Putra Limawan, Randy; Halim, Steven
Aksara Public Vol 3 No 1 (2019): Februari 2019
Publisher : EDUTECH CONSULTANT

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Abstract

Decreasing purchasing decisions can be seen from not achieving sales targets caused by sales and advertising promotion activities that have not attracted customers. The method used in this study is a quantitative approach, this type of research is quantitative descriptive, and the nature of this research is descriptive explanatory. The method of data collection is done by interviews, questionnaires, and documentation. The data analysis method used is multiple regression. The population is 134 customers and the sample in the study is 100 customers. Hypothesis calculation results The results of partial hypothesis calculations that the value of tcount (5.587) is greater t table (1,985) and a significant value of 0,000 is smaller than 0.05 and the tcount (2.666) is greater ttable (1,985) and a significant value of 0.009 is smaller than 0 , 05 while hypothesis testing simultaneously that the value of F count (19,729)> F table of (3,09) with a significance level of 0,000 <0,05. From these results that can be concluded simultaneously and partially sales and advertising promotions have a positive and significant effect on flight ticket purchase decisions at PT Prima Megah Wisata Medan. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.274. This means that 27.4% of purchasing decisions can be explained by independent sales and advertising promotion variables while the remaining 72.6% is explained by other variables outside of this study, such as service quality, personal selling, prices and so on.
What Drives Online Buyers? Insights from Product Quality, Price Perception, and Marketing Communication in Calendar Purchases Halim, Steven; Hermeindito
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1768

Abstract

This research aims to analyze the influence of product quality, price perception, and marketing communication on purchase decisions for Soyami Stuff calendars in e-commerce, conducted in Indonesia. A quantitative approach was used by distributing questionnaires to 100 respondents, selected using purposive sampling from a population of 4,943 online buyers who had previously purchased calendars from the Soyami Stuff store on e-commerce platforms. The sample size was determined using Slovin's formula with a 10% margin of error. The data were analyzed using multiple linear regression. In this research, the independent variables used are product quality (X1), price perception (X2), and marketing communication (X3), while the dependent variable was purchase decisions (Y). Based on the multiple linear regression analysis, marketing communication had the strongest influence on purchase decisions with a standardized coefficient (β) of 0.438 and a significance level (p) of 0.006. Price perception had a standardized coefficient of 0.306 (p = 0.041), while product quality had a coefficient of 0.274 (p = 0.003). The regression model was statistically significant overall, with an F-value of 15.832 and a significance level of p < 0.001. The coefficient of determination (R²) was 0.331, indicating that 33.1% of the variance in consumer purchase decisions could be explained by the three independent variables.
Co-Authors Ery Dewayani Fredy Fredy Hermeindito Putra Limawan, Randy Tony Tony