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All Journal Media Ekonomi dan Manajemen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Muara Ilmu Ekonomi dan Bisnis Proceedings of The International Conference on Business and Economics Jurnal Pengabdian Masyarakat Global Management: International Journal of Management Science and Entrepreneurship
Ida Puspitowati Ida Puspitowati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PERAN MODEL PANUTAN TERHADAP INTENSI BERWIRAUSAHA MAHASISWA MELALUI PENERAPAN TEORI PERILAKU TERENCANA Lydiawati Soelaiman; Ida Puspitowati; Frangky Selamat
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i2.20387

Abstract

Intensi berwirausaha merupakan landasan dasar bagi seseorang untuk berwirausaha. Tujuan penelitian ini adalah  untuk menganalisis model panutan sebagai penentu intensi berwirausaha, sekaligus menguji pengaruh model panutan terhadap beberapa variabel terkait dengan perilaku seperti sikap, norma subjektif, dan kendali perilaku. Teori perilaku terencana (theory of planned behavior) digunakan sebagai dasar untuk pengujian model yang memengaruhi intensi berwirausaha mahasiswa. Convenience sampling sebagai Teknik pengambilan sampel digunakan dalam penelitian ini dengan menggunakan  sampel 330 responden mahasiswa Universitas Tarumanagara dari Fakultas Ekonomi dan Bisnis serta mahasiswa Fakultas Seni Rupa dan Disain. Berdasarkan data yang digunakan, dipilih teknik pengolahan data dengan metode analisis data Partial Least Square - Structural Equation Modelling (PLS-SEM). Hasil pengujian dalam penelitian ini diperoleh hasil bahwa model panutan tidak berpengaruh secara langsung terhadap intensi berwirausaha, namun model panutan berpengaruh positif dan signifikan terhadap sikap berwirausaha, norma subjektif serta  kendali perilaku. Selanjutnya intensi berwirausaha mahasiswa dipengaruhi secara positif dan signifikan oleh variabel sikap berwirausaha, demikian pula intensi berwirausaha mahasiswa dipengaruhi secara  positif dan signifikan dari variabel  norma subjektif serta kendali perilaku. Dalam penelitian ini diperoleh hasil bahwa sikap, norma subjektif dan kendali perilaku mampu berperan sebagai mediasi pengaruh model panutan terhadap intensi berwirausaha. Berdasarkan hasil hipotesis sebelumnya meskipun model panutan tidak berpengaruh secara langsung dan signifikan terhadap intensi berwirausaha, namun intensi berwirausaha dipengaruhi oleh  model panutan  ketika ditambahkan variabel mediasi sikap, norma subjektif dan kendali perilaku, di mana ketiga variabel tersebut mampu memediasi penuh terhadap intensi berwirausaha mahasiswa.  Berdasarkan kesimpulan penelitian ini diharapkan dapat berkontribusi di dalam peningkatan serta pembelajaran kewirausahaan di universitas dengan salah satu sasarannya adalah membangun intensi berwirausaha mahasiswa.   Entrepreneurial intention is the basic foundation for someone to become an entrepreneur. The purpose of this paper is to examine the role model as a determinant of entrepreneurial intention, as well as to examine the role model for attitudes, subjective norms, and behavioral control. The theory of planned behavior is used as a basis for testing behavioral models in testing the determinants of students' entrepreneurial intentions. This study used convenience sampling technique and used a sample of 330 respondents from Tarumanagara University students from the Faculty of Economics and Business and students from the Faculty of Fine Arts and Design. Data processing is done by using data analysis method Partial Least Square - Structural Equation Modeling (PLS-SEM). Furthermore, based on the test results, it was found that the role model had no direct effect on entrepreneurial intentions, but the role model had a positive and significant effect on entrepreneurial attitudes, on subjective norms and on behavioral control. Furthermore, entrepreneurial attitudes have a positive and significant effect on entrepreneurial intentions, as well as subjective norms and behavioral control have a positive and significant effect on students' entrepreneurial intentions. In this study, it was found that attitudes, subjective norms and behavioral control were able to mediate role models for entrepreneurship intentions. Based on the results of the previous hypothesis, although the role model does not significantly affect the entrepreneurial intention, the role model becomes able to influence the entrepreneurial intention when added mediating variables of attitude, subjective norm and behavioral control, where the three variables are able to fully mediate the entrepreneurial intention of students. The results of this study are expected to contribute to the development of entrepreneurship learning at universities with one of the targets being to build students' entrepreneurial intentions.
Do Financial Access, Digitalization Adoption, Innovation, and Market Orientation Influence Business Performance of Micro-Small Enterprises? Ida Puspitowati; Carunia Mulya Firdausy; Sarwo Edy Handoyo
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1530

Abstract

The improvement of performance for Micro and Small Enterprises (MSEs) is a must to achieve business performance growth. To achieve business performance successfully, the MSEs partly need to investigate factors that influence it. This study aims to examine whether or not financial access, digitalization adoption, product innovation, and market orientation influence MSEs' business performance. The source of data was obtained by distributing questionnaires to 135 women who engaged in MSEs in Belitung Regency as one of the main locations of women MSEs in Indonesia. These data were then analyzed statistically by applying the Partial Least Square-Structural Equation Modeling (PLS-SEM. The main findings of this research are: (i) the path coefficient of the variables financial access, product innovation, and market orientation has a positive and significant effect, (ii) the path coefficient of digitalization adoption has a positive but not significant effect on MSE business performance. The results of this research provide input for women's MSEs in Belitung Regency to be able to improve their market orientation to overcome marketing obstacles that may be experienced and to improve the business performance of women's MSEs in Belitung Regency.
BMC DAN PENENTUAN STRATEGI USAHA UKM Ida Puspitowati; Al Fathir Rizky Pradifa; Angelina Juliet Kurnia
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i8.1654

Abstract

Kontribusi UMKM terhadap perekonomian di Indonesia semakin meningkat. Nusa Tenggara Barat mengalami pertumbuhan jumlah UMKM yang nyata, dengan urutan ke -8 dari seluruh provinsi di Indonesia, sementara Lombok memiliki urutan ke-5. Namun, meskipun pertumbuhan UKM di Nusa Tenggara Barat meningkat, bagi pelaku UKM masih mengalami hambatan dalam kegiatan usahanya. Hambatan tersebut antara lain masalah modal, pemasaran, produksi. Untuk mengurangi hambatan dan kendala UKM, dapat dilakukan dengan penerapan Business Model Canvas (BMC) agar pelaku UKM dapat menentukan strategi usaha, untuk mengurangi serta mengatasi hambatan yang dihadapi. Tiga hambatan yang dihadapi dapat dikurangi dengan penerapan BMC. Dengan penyusunan BMC, pelaku UKM dapat menentukan strategi pemasaran agar sesuai dengan target pasar, produksi yang dilakukan serta permasalahan modal. Tujuan pelaksanaan Pengabdian Kepada Masyarakat ini dilakukan agar pelaku UKM dapat memahami langkah penyusunan BMC yang sangat diperlukan dalam pelaksanaan kegiatan usaha. Oleh karena itu, topik dalam Pengabdian Kepada Masyarakat ini yaitu Penerapan BMC untuk Strategi UKM. Metode pelaksanaan PKM dilakukan dengan melakukan penjelasan penyusunan BMC bagi pelaku UKM di Lombok, serta memberikan penjelasan tentang pentingnya analisis SWOT sebelum menyusun BMC, agar dapat diperoleh strategi yang tepat dalam melaksanakan kegiatan usaha untuk dapat mencapai target yang diinginkan.
ANALISIS SWOT DALAM PEMANFAATAN PELUANG USAHA KANTIN Ida Puspitowati; Hosella Angelene; Kania Febrianti
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Februari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i2.936

Abstract

Rumah retret PSP sebagai tempat yang disiapkan bagi orang yang memerlukan untuk melakukan doa bagi umat Katholik, ataupun menjadi tempat retret bagi umat Nasrani. Pengembangan dan pembangunan dilakukan oleh rumah retret PSP dengan tujuan memberikan kenyamanan bagi pengunjung. Di samping perbaikan fasilitas berdoa dan beribadah, salah satu pembangunan lainnya yaitu pembuatan kantin sebagai tempat beristirahat terkait aktivitas kunjungan di rumah retret. Pembuatan kantin dipandang perlu untuk menjadi tempat singgah sejenak bagi pengunjung yang berdoa atau tempat istirahat pengunjung yang menginap, dengan menyediakan makanan, minuman ataupun oleh-oleh daerah setempat.  Kantin sebagai tempat beristirahat, bersosialisasi, di samping untuk memmenuhi kebutuhan makanan dan minuman bagi pengunjung, diperlukan bagi rumah retret PSP. Dengan memanfaatkan tempat yang masih sangat dimungkinkan untuk menjadi kantin, dalam persiapan pembuatan kantin, diperlukan analisis SWOT sebagai langkah awal pembukaan kantin di rumah retret PSP. Kegiatan pengabdian masyarakat ini dilakukan dengan membuat Analisis SWOT untuk pembukaan kantin.  Berdasarkan analisis SWOT pembukaan kantin rumah retret PSP dengan memperhatikan beberapa hal terkait dengan penyusunan analisis SWOT, telah disampaikan kepada pengurus rumah retret PSP untuk dapat ditindaklanjuti dalam persiapan pembuatan kantin. Hasil analisis SWOT memperkuat persiapan pembuatan kantin dengan memahami kekuatan, peluang, kelemahan serta ancaman, serta melakukan tindak lanjut untuk pembukaan kantin dengan tujuan yang dimaksud.
Does Innovation Mediate Family Support for Business Performance? Ida Puspitowati; Yusi Yusianto
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.120

Abstract

Business performance remains a concern in business, as well as for SMEs. This study aims to investigate whether product innovation can be a mediator of the influence of family support on SME performance, because innovation is one of the important things for an entrepreneur. This study used a quantitative approach with a cross-section method, with purposive sampling of food and beverage SMEs in Jakarta. Data collection through Google Form obtained 50 questionnaires that were completely filled out and met the requirements. The analysis in this study with Partial Least Square-Structural Equation Modeling (PLS-SEM), and SmartPLS v.4.0 was used in data processing. After the variables were declared valid and reliable, testing was carried out on the four hypotheses proposed. From the test results, the path coefficient results of the family support variable have a positive but insignificant effect on the performance of food and beverage SMEs in Jakarta. Product innovation has a positive and significant effect, and product innovation is able to mediate the influence of family support on SME performance. The results of this study are expected to be input for policy makers for SMEs to be able to improve performance through product innovation, so that through product innovation, SMEs are able to compete and experience improvements in performance.
Pengaruh Promosi Terhadap Persepsi Suatu Negara, Memori Otobiografi, Ikatan Emosional, Dan Niat Berkunjung Pada Pelanggan Tour And Travel Di Tangerang Ida Puspitowati
Media Ekonomi dan Manajemen Vol 30, No 2 (2015): Upaya Membangun Keunggulan Bersaing Organisasi di Era Pasar Bebas
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.564 KB) | DOI: 10.24856/mem.v30i2.244

Abstract

AbstrakPenelitian ini bertujuan  untuk mengetahui pengaruh promosi terhadap persepsi suatu negara, memori Otobiografi (AM), ikatan emosional (EB), dan niat berkunjung. Ingin diketahui  pengaruh langsung maupun tidak langsung dari ke lima variabel tersebut. Penelitian ini dilakukan dengan mengambil sampel 300 responden pada beberapa perusahaan Tour and Travel yang berlokasi di Tangerang, menggunakan 7 hipotesis dan menggunakan analisis jalur pada  progran SPSS, untuk menentukan mana yang dianggap sebagai pengaruh langsung maupun tak langsung  yang mengarah ke niat untuk berkunjung ke suatu negara.Hasil penelitian menunjukkan bahwa secara simultan, promosi dan persepsi suatu negara; promosi dan memori otobiografi; promosi dan ikatan emosional berpengaruh terhadap niat berkunjung. Namun secara parsial, hanya promosi yang berpengaruh terhadap niat berkunjung, baik itu setelah melalui variabel  persepsi suatu negara, memori otobiografi dan ikatan emosional  secara tidak langsung, maupun secara langsung.Melalui penelitian ini  diharapkan dapat memberikan informasi  khususnya bagi sektor pariwisata untuk mengetahui fungsi promosi bagi suatu negara dalam menarik niat berkunjung. Pada sisi lainnya promosi dapat menciptakan EB atau AM yang dapat dikembangkan secara berkelanjutan oleh industri pariwisata. Selanjutnya, pemasar memerlukan pemikiran strategi pemasaran yang tepat untuk menciptakan sebuah ikatan emosional yang kuat bagi pengunjung pada suatu Negara. Kata kunci:  promosi, persepsi, memory otobiografi, ikatan emosional dan niat berkunjung AbstractThis study was intended to understand the influence of promotion on the perception of a country, authobiographic memory (AM), emotional ties (EB), and the intention to visit. It was to understand the direct and indirect of those five variables. The study was conducted by using 300 respondents at some Tour and Travel agents located in Tangerang, with seven hypotheses using the SPSS Path Diagram analysis to determine which ones would be considered as directly or indirectly influencing in their intentional decision to visit a country.The research results show that simultaneously promotion and perception of a country, promotion and authobiographic memory, promotion and emotional ties were found to be influencing the visit intemtion. Partially, though, only promotion was found to be influencing it, either through the variable of a country perception, authobiographic memory and emotional ties, directly or indirectly.Through this study it is hoped that this study can reveal information specially related to the tourism sector to understand the function of promotion for a country in attracting the visiting intention. On the other end, promotion can create EB or AM which can be substainably developed by the tourism industry. Sequentially, marketer need to build appropriate strategic marketing thinking to create strong emotional ties for a country’s visitors.Key words: promotion, perception, authobiographic memory, emotional ties and visit intention
Mendorong Perilaku Wirausaha Muda melalui Efikasi Diri, Sikap, dan Niat Mahasiswa Tiffany, Tiffany; Ida Puspitowati
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/v4013b93

Abstract

This study aims to analyze the influence of self-efficacy, entrepreneurial attitudes, and perceived behavioral control on the entrepreneurial behavior of students in West Jakarta, with entrepreneurial intention as a mediating variable. This research method uses a quantitative approach with a purposive sampling method on 249 students from various universities in West Jakarta. Data were collected through questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The results of this study indicate that self-efficacy, entrepreneurial attitudes, and perceived behavioral control have a positive and significant effect on entrepreneurial intention. In addition, entrepreneurial intention is proven to significantly mediate the influence of self-efficacy, entrepreneurial attitudes, and perceived behavioral control on entrepreneurial behavior. The conclusion of this study confirms that to encourage real entrepreneurial behavior, strengthening self-efficacy and positive attitudes is necessary, which in turn will strengthen the intention of students in West Jakarta to act. Keywords: Entrepreneurial Attitude, Entrepreneurial Behavior, Entrepreneurial Intention, Perceived Behavioral Control, Self-Efficacy.
Faktor-Faktor Pembentuk Minat Berwirausaha Mahasiswa dengan Efikasi Diri sebagai Mediator Wiranata, Evelin; Ida Puspitowati
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/2873zw96

Abstract

This study aims to empirically examine the influence of family environment and entrepreneurial knowledge on students’ entrepreneurial interest, with self-efficacy acting as a mediating variable. This research adopts a quantitative approach using purposive sampling. The sample consists of 201 students from three universities in West Jakarta. Data were collected through questionnaires distributed via Google Forms and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4 software. The results indicate that the family environment has a negative and insignificant effect on entrepreneurial interest, while it has a positive and significant effect on self-efficacy. Entrepreneurial knowledge has a positive and significant influence on both self-efficacy and entrepreneurial interest. Self-efficacy also positively and significantly affects students’ entrepreneurial interest. Furthermore, self-efficacy mediates the relationship between family environment and entrepreneurial knowledge and entrepreneurial interest. Overall, the findings highlight that self-efficacy plays an important role in strengthening students’ entrepreneurial interest. Keywords: Entrepreneurial Knowledge, Family Environment, Interest in Entrepreneurship, Self-Efficacy.
Peningkatan  Kinerja UMKM dengan Keunggulan Produk Inovatif Natasha Anggraini, Sherly; Ida Puspitowati
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/f639eg11

Abstract

The purpose of this study is to analyze the role of innovative product excellence in mediating entrepreneurial orientation and dynamic capabilities that determine the business performance of Bakery MSMEs in Tangerang Regency. By using entrepreneurial orientation and dynamic capabilities as independent variables, business performance as the dependent variable and innovative product advantage as a mediator to analyze the role of innovative product advantage. This research method uses quantitative with descriptive research design. The sample was carried out using the purposive sampling method. Of the 200 complete questionnaires, 80 data were declared eligible for analysis. Data analysis used the PLS-SEM method through SmartPLS 4.0 software. The results of this study indicate that entrepreneurial orientation has a positive and significant influence on business performance, as well as a positive and significant influence on innovative product advantage. Dynamic capabilities have a positive and significant influence on business performance, as well as a positive influence on innovative product advantage. Furthermore, innovative product advantage has a positive influence on business performance. The mediator’s results show that innovative product advantage mediates the influence of entrepreneurial orientation on business performance. Innovative product advantage is also able to mediate dynamic capabilities on the business performance of Bakery MSMEs in Tangerang Regency. The conclusion of this study shows that improving the performance of bake shop MSMEs can be achieved through strengthening entrepreneurial orientation and dynamic capabilities which are manifested in the creation of innovative product advantage. Keywords: Business Performance, Dynamic Capabilities, Entrepreneurial Orientation, Innovativeness Roduct Advantage
Prediktor Kinerja Usaha UMKM Kedai Kopi Djaya, Adythia; Ida Puspitowati
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fg4cdn62

Abstract

This study aims to analyze the influence of entrepreneurial orientation and social media adoption on the performance of coffee shop MSMEs in West Jakarta with innovation capability as a moderating variable. The research method uses a quantitative approach with a purposive sampling technique, data were collected through distributing questionnaires to 78 coffee shop MSMEs. Data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4 software. The results showed that entrepreneurial orientation has a positive and significant effect on social media adoption and business performance. In addition, social media adoption has also been shown to have a positive effect on business performance and acts as a mediator in the influence of entrepreneurial orientation on business performance. Innovation capability is known to have a positive influence on business performance and is able to strengthen the influence of social media adoption on business performance. It is concluded that improving the performance of coffee shop MSMEs can be achieved through strengthening entrepreneurial orientation, optimizing the use of social media, and developing innovation capabilities on an ongoing basis. Keywords: Business Performance, Entrepreneurial Orientation, Innovation Capability, Social Media Adoption.
Co-Authors Al Fathir Rizky Pradifa Angelina Juliet Kurnia Carunia Mulya Firdausy Djaya, Adythia Frangky Selamat Hosella Angelene Kania Febrianti Lydiawati Soelaiman M Tony Nawawi M Tony Nawawi Natasha Anggraini, Sherly Sarwo Edy Handoyo Tiffany, Tiffany Wiranata, Evelin Yusi Yusianto