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All Journal Jurnal Penyuluhan AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Lahan Suboptimal JPSriwijaya Jurnal SEPA (Social Economic and Agribusiness Journal) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Seminar Nasional Lahan Suboptimal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research
Elly Rosana, Elly
Fakultas Pertanian Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Marketing Channel Analysis and Driving Factors For Sugarcane Farmers' Choice of Marketing Channels of Cinta Manis Sugar Factory Partners: Analisis Saluran Pemasaran Serta Faktor-Faktor Pendorong Pemilihan Saluran Pemasaran Gula Pasir Petani Tebu Mitra Pabrik Gula Cinta Manis Karimah, Aqila Rizky; Rosana, Elly
Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Vol. 4 No. 1 (2024): Januari 2024 - Juni 2024
Publisher : Departement of Socio-Economic Agricuture, Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5713/.v4i1.77

Abstract

Determining an appropriate marketing channel for granulated sugar is a significant step for sugarcane farmers because each marketing channel offers different profit margins for them. The objectives of this study are: (1) Analyzing the marketing channels and marketing margins of sugarcane farmers' sugar in the vicinity of the Cinta Manis Sugar Factory. (2) Analyzing the driving factors for farmers in selecting marketing channels for sugarcane farmers partnering with the Cinta Manis Sugar Factory. (3) Analyzing the income of sugarcane farmers from the sale of sugar through profit-sharing with the Cinta Manis Sugar Factory. This research was conducted in the vicinity of the Cinta Manis Sugar Factory in Ogan Ilir Regency from December 2023 to January 2024. The research location was purposively chosen. The research method employed was the Survey Method. The sampling method utilized Purposive Sampling with specific criteria, selecting 15 farmers out of a total of 40 sugarcane farmers. The data used comprised both primary and secondary data. Data processing for each objective employed descriptive analysis, Likert scale analysis, and formulas. The research findings revealed that sugarcane farmers chose 2 types of marketing channels to market their sugar. The driving factors influencing farmers' decisions in selecting a marketing channel, with the greatest impact, were price, social trust, sugar quantity, and sales distance. The average income of sugaecane farmers from selling sugars is RpRp92.581.564. per year. Sugarcane farmers' income from sugar sales ranged from Rp15,153,501 to Rp21,830,424 per hectare of land per year. Keywords: marketing channels, sugarcane farmers, sugar
Analisis Rantai Pasok dan Efisiensi Saluran Pemasaran Jamur Tiram di Desa Payakabung (Studi Kasus: Kelompok UMKM Jamur Tiram): Analisis Rantai Pasok dan Efisiensi Saluran Pemasaran Jamur Tiram di Desa Payakabung (Studi Kasus: Kelompok UMKM Jamur Tiram) Rosana, Elly; Razuhri, Ghery
Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Vol. 4 No. 2 (2024): Volume 4 Nomor 2 (2024) : Juli 2024 - Desember 2024
Publisher : Departement of Socio-Economic Agricuture, Faculty of Agriculture

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Abstract

One of the horticultural commodities that has the potential to be developed and has good prospects because it has a high economic value is oyster mushrooms. The Oyster Mushroom UMKM Group is one of the largest oyster mushroom producers in North Indralaya District, Ogan Ilir Regency. The objectives of this study are: (1) to describe the flow of oyster mushroom supply chain management products in the Oyster Mushroom UMKM Group in Payakabung Village, (2) to analyze the efficiency of oyster mushroom marketing channels in the Oyster Mushroom UMKM Group in Payakabung Village. The research was conducted in Payakabung Village, North Indralaya District, Ogan Ilir Regency in September - October 2024. The research method used in this study is the case study method. The sampling method used in this study is the purposive sampling and snowball sampling methods. Data collection was carried out through interview methods with the help of questionnaires and field observations. Data processing used descriptive methods and analysis of marketing channel efficiency. The results of the study indicate that the application of supply chain management to the flow of oyster mushroom products in the Oyster Mushroom UMKM Group is categorized as good from upstream to downstream, because each party establishes a well-integrated cooperation. Marketing channel I has a marketing efficiency level of 1.7%, while marketing channel II is 7.4%, the shorter the marketing flow, the more efficient the marketing channel.
Pengaruh Fluktuasi Harga Minyak Kelapa Sawit terhadap Alokasi Tenaga Kerja dan Pendapatan Usahatani Kelapa Sawit Swadaya di Kabupaten Musi Rawas Lifianthi, Lifianthi; Rosana, Elly; Thirtawati, Thirtawati
Seminar Nasional Lahan Suboptimal Vol 12, No 1 (2024): Vol 12, No 1 (2024): Prosiding Seminar Nasional Lahan Suboptimal ke-12 “Revital
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Abstract

Lifianthi, L., Rosana, E., & Thirtawati, T. (2024). The Effects of Palm Oil Price Fluctuations on Farm Labor Allocation and The Income of Independent Smallholder Oil Palm Plantation in Musi Rawas Regency. In: Herlinda S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal ke-12 Tahun 2024, Palembang  21 Oktober 2024. (pp. 293–304).  Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).Independent oil palm plantations are farms that produce Fresh Fruit Bunches (FFB) owned by individuals without being tied to a company and are usually managed by family labor.  The oil palm commodity is one of the export-oriented plantation commodities, and its price is highly dependent on the price in the global market.  The fluctuating condition of FFB prices greatly affects the allocation of labor and income of independent oil palm farmers. This study aimed to analyze the labor allocation of independent oil palm farmers, calculate the income of independent oil palm farmers, and analyze the effect of family labor allocation on the household income of independent oil palm farmers.  The research was conducted in two sub-districts, namely Suka Karya and Megang Sakti sub-districts in Musirawas Regency.  A survey research method with simple random sampling was carried out for 100 independent smallholder respondents. Calculation of research data with two conditions for each per 6 months, namely before and after the change in FFB price.  The results of the study for the average labor allocation before the price change was 117.40 mandays, while after that was 115.07 mandays, the average income before the price change was Rp29.280.176,- and after that was Rp25.764.662, -.  Regression analysis results for the effect of labor allocation on income before price changes obtained a coefficient value of 11270,54, while after, a the value was -4584,11.
COMMUNITIES PARTICIPATORY LEVEL ON PEATLAND RESTORATION ACTIVITIES IN PAMPANGAN, SOUTH SUMATERA, INDONESIA Rosana, Elly; Lubis, Djuara; Muljono, Pudji; Fatchiya, Anna
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22709

Abstract

The revitalization of livelihood sources basically is empowering the local community as part of functional peatland ecosystem restoration.  Pampangan district was situated in peatland ecosystem and for generations the communities have been survived and habituated with particular life skill on agriculture, livestock and fish production.  As part of the peatland restoration program; a group of local inhabitants of Pampangan district (Bangsal village) participated in an economic revitalization program.  The research aimed to investigate the participation level of the resident group in the economic revitalization program.   Survey method with saturated sampling technique were applied to 15 member of Ulak Kuto Mandiri group.  informan included all buffalo farmers who had participated in the economic revitalization initiative. This research uses primary data and secondary data.  Primary data is data obtained directly from informants through interviews, observations and filling out questionnaires.    and the data were processed with likert scale then descriptively explained following tabulation.  The result showed that the participatory level of the economic revitalization program in Bangsal village was categorized as high which attributed to the synchronization of participants particular life skill with the economic revitalization program itself. This finding reflected the necessity to synchronize the peatland revitalization program with the peatland livelihood.
Economic Behaviour and Welfare Attainment of Independent Smallholder Oil Palm Households in Musi Rawas District Lifianthi; Rosana, Elly; Mulyana, Andy; Thirtawati
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.777-790

Abstract

This research examines the economic behaviour of independent oil palm smallholders in fulfilling household expenditures from all their income sources and their level of welfare at present and the stability in the future. The income of oil palm smallholders in Megang Sakti District, Musi Rawas Regency, was IDR 24,731,506 per hectare per year. The total income of the farm household was IDR 43,614,839 per year, which was contributed by the oil palm plantation, the non-oil palm plantation, and non-farming productive activities.All household expenditures could be covered by all existing sources of income, and the net future income will increase as the oil palm plantation enters productive age periods. It has been revealed that oil palm plantations operated by independent smallholders present significant opportunities for economic growth and rural development, but they raise challenges related to sustainability, market access, and social equity. The independent oil palm farmers are recommended to (1) form an independent farmer institution and implement proper and sustainable institution management and (2) submit a proposal to the Oil Palm Plantation Fund Management Agency (BPDPKS) and other financial institutions to demand a grant or get a loan at an affordable interest rate for financing their future business activities. Furthermore, there are ten practical actions that can be implemented by the independent oil palm smallholders.
MARKETING FUNCTIONS AND FARMER’S SHARE OF OIL PALM FRESH FRUIT BUNCH OF SELF-SUPPORT FARMERS IN BANYUASIN REGENCY SOUTH SUMATRA Lifianthi, Lifianthi; Rosana, Elly; Thirtawati, Thirtawati
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 02 2022 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.132 KB) | DOI: 10.31186/jagrisep.21.2.255-270

Abstract

The marketing oil palm FFB is a process of the commodity flow accompanied by a transfer of ownership rights, creation of time utility, place utility, and form utility undertaken by marketing institutions that implement one or more marketing functions.  Selling of oil palm FFB by the farmers involve village middlemen, and wholesaler. This type of marketing implementation seems to have an influence on FFB price at farmer’s gate.  The results showed that marketing functions conducted by all marketing institutions were financing and risk-taking, while other marketing functions were done by individuals related to their position and requirement.  The total marketing margin of the traders was IDR 700,00 (63.64% of FFB price at the farm gate), while the farmer’s share was 61.11% from the FFB price at the processing plant.  There were two marketing channels of FFB in operation, the first included farmers – small traders – big traders – palm oil processing plant, and the second was farmers-big traders-palm oil processing plant. The second channel was more efficient, but the farmers prefer to use the first channel because their FFB production was not enough to fulfill the minimum selling required by the big traders. The majority of farmers still sell their FFB to village middlemen.
Co-Authors ANDY MULYANA Anna Fatchiya Asyiek, Fauzia Dewi Paramita Djuara P Lubis Junaidi, Yulian Karimah, Aqila Rizky Lifianthi, Lifianthi Muhammad Arbi Muhammad Ridwan Ogi Falma Manullang Pudji Muljono Razuhri, Ghery Riswani Riswani Selly Oktarina Simbolon, Rahel Lasmaria Thirtawati Thirtawati Thirtawati Thirtawati, Thirtawati Trisnawati Trisnawati Yulius sosek, Yulius Yunita yunita