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ANALISIS GREEN ADVERTISING PADA DESAIN VISUAL PRODUK BAYI TERHADAP PERSEPSI ORANG TUA Aryani, Tabita Nani; Ardhianto, Peter; Utami, Maya Putri
Wacadesain Vol 5 No 1 (2024): Jurnal Wacadesain
Publisher : LPPM Universitas Adhirajasa Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/wacadesain.v5i1.1409

Desain visual memegang peranan yang sangat penting dalam industri produk bayi. Visual pada produk dirancang untuk menyampaikan pesan kepada orang tua yang memiliki bayi atau anak balita, terkait product benefit, spesifikasi kualitas produk maupun citra dari produk dan perusahaan. Dewasa ini di tengah situasi setelah pandemi terdapat kecenderungan di kalangan orang tua bayi dari kelompok ekonomi atas untuk memilih produk-produk dengan desain yang menggunakan warna-warna bersaturasi rendah atau muted colors dengan konsep green advertising. Hal ini diduga berkaitan dengan makna alami yang disampaikan warna-warna tersebut, dibandingkan dengan warna-warna cerah atau bersaturasi tinggi. Lebih lanjut kecenderungan ini juga terkait dengan nilai-nilai target audience yang memiliki kepedulian terhadap lingkungan dan keberpihakan kepada produk-produk ramah lingkungan. Penelitian ini akan menggunakan sample design dari produk pakaian anak Boho Panna, sebagai salah satu brand yang mengedepankan kesan natural dan ekologis pada produk maupun kemasannya. Pendekatan yang akan digunakan adalah pendekatan kualitatif deskriptif. Analisa tinjauan desain kemasan dilakukan untuk memetakan gambaran visual concept terkait makna pada orangtua berusia muda di kota-kota besar di Indonesia. Penelitian ini diharapkan dapat menghasilkan konsep visual yang tepat berbasis green advertising pada visual produk yang berimplikasi pada metode penciptaan desain, peningkatan daya jual pada industri dan memperkaya referensi dan rekomendasi pada teori kajian desain.

Designing mascot character based on believable agent framework Ardhianto, Peter; Aryani, Tabita Nani; Utami, Maya Putri
Gelar : Jurnal Seni Budaya Vol. 22 No. 1 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v22i1.5962

Utilizing mascots as an extension of the brand to reach the target audience is one strategy in visual branding that has proven its effectiveness. Mascots with solid characters can build consumer trust and are even more impressive than other visual identities. However, currently, very few mascot design methods or steps lead to the creation of a mascot that is both convincing and an agent of the institution it represents. This research highlights the convincing agent design process as the primary basis for designing mascot designs. This research uses the theory of believable agents, which includes seven dimensions: personality, emotions, self-motivation, change, social interaction, consistency of expression, and the illusion of life. These seven theories will be supported by the results of the questionnaires. The questionnaire results found that credible and trustworthy agents should have a friendly personality, which can be seen from their facial expressions, body movements, and the way they present themselves. The research results confirm that the seven dimensions of a trustworthy agent can be applied to mascot design that prioritizes the formation of a unique and distinctive personality. Mascots will be perceived as genuine individuals with specific characteristics that appear in the way they act (behavior), the way they think (think), and the way they feel (emotions). The results of this research provide a bridge for designers to consider ideas up to the mascot design stage.

Penerapan Teori Big Five Personality dalam Perancangan Karakter Maskot Aryani, Tabita Nani; Ardhianto, Peter; Utami, Maya Putri
Visualita Jurnal Online Desain Komunikasi Visual Vol 13 No 1 (2024): Oktober 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v13i1.12715

The mascot, as a representative of the brand, plays a crucial role in interacting with and building relationships with the audience. In order to create a believable mascot, an understanding of the mascot's personality is necessary. This research aims to apply the Big Five Personality theory as a reference in designing mascot characters for the DKV SCU program. Primary data was collected through a questionnaire filled out by 80 respondents. Respondents were selected using purposive sampling method, consisting of DKV SCU students aged 18-23, both male and female, residing in Semarang, Central Java. The results of the research identified a series of visually recognizable characteristics related to physiological, social, and psychological aspects. Furthermore, the discussion explores the relationship between these characteristics and the five dimensions of the Big Five Personality Theory. The conclusion of this research provides recommendations regarding the concept of character related to personality in depth within the framework of the Big Five Personality Theory as a basis for mascot visual design.

Modern Javanese Canned Gudeg Viewed from Cultural, Food Safety, and Visual Design Perspectives Utami, Maya Putri; Maulana, Anand Reyna; Dukut, Ekawati Marhaenny; Wulandari, Dyah
Celt: A Journal of Culture, English Language Teaching & Literature Vol 22, No 2: December 2022, Nationally Accredited
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/celt.v22i2.4882

Gudeg, a traditional culinary dish from Yogyakarta, Indonesia, is prepared by cooking young jackfruit with coconut milk and spices. It is commonly served with rice, eggs, chicken, and sambal goreng krecek, which is a spicy blended chili cooked with savory edible soft cowhide. Gudeg is interesting to discuss as it holds a rich history and is a cultural legacy that has been passed down through generations in Indonesia. Over time, gudeg producers have introduced an innovation of providing a visually attractive label on canned packages. This gives reason for research on gudeg using a cultural, food safety, and visual design perspective. The research found that culturally gudeg was the staple for the Mataram Kingdom army to survive the battle against enemies who wanted to colonialize the area. Next, the food safety test revealed that canned Gudeg Bagong had a microbial count of 1.3 x 10-1 CFU/ml, while canned Gudeg Andrawina Loka had a count of 2.4 x 10-2 CFU/ml. The findings demonstrated that the microbiological analysis met the standards set by Ministry of Health Regulation No. 416/MENKES/PER/IX/1990 and Indonesian Food and Drug Authority Regulation No. HK.00.06.1.S2.4011. Lastly, through visual design research, it was found among others that local and foreign tourists prefer to see the actual photo display of gudeg set with its jackfruit, egg, chicken, and sambal goreng krecek contents.

ANALISIS GREEN ADVERTISING PADA DESAIN VISUAL PRODUK BAYI TERHADAP PERSEPSI ORANG TUA Aryani, Tabita Nani; Ardhianto, Peter; Utami, Maya Putri
Wacadesain Vol. 5 No. 1 (2024): Jurnal Wacadesain
Publisher : LPPM Universitas Adhirajasa Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/wacadesain.v5i1.1409

Desain visual memegang peranan yang sangat penting dalam industri produk bayi. Visual pada produk dirancang untuk menyampaikan pesan kepada orang tua yang memiliki bayi atau anak balita, terkait product benefit, spesifikasi kualitas produk maupun citra dari produk dan perusahaan. Dewasa ini di tengah situasi setelah pandemi terdapat kecenderungan di kalangan orang tua bayi dari kelompok ekonomi atas untuk memilih produk-produk dengan desain yang menggunakan warna-warna bersaturasi rendah atau muted colors dengan konsep green advertising. Hal ini diduga berkaitan dengan makna alami yang disampaikan warna-warna tersebut, dibandingkan dengan warna-warna cerah atau bersaturasi tinggi. Lebih lanjut kecenderungan ini juga terkait dengan nilai-nilai target audience yang memiliki kepedulian terhadap lingkungan dan keberpihakan kepada produk-produk ramah lingkungan. Penelitian ini akan menggunakan sample design dari produk pakaian anak Boho Panna, sebagai salah satu brand yang mengedepankan kesan natural dan ekologis pada produk maupun kemasannya. Pendekatan yang akan digunakan adalah pendekatan kualitatif deskriptif. Analisa tinjauan desain kemasan dilakukan untuk memetakan gambaran visual concept terkait makna pada orangtua berusia muda di kota-kota besar di Indonesia. Penelitian ini diharapkan dapat menghasilkan konsep visual yang tepat berbasis green advertising pada visual produk yang berimplikasi pada metode penciptaan desain, peningkatan daya jual pada industri dan memperkaya referensi dan rekomendasi pada teori kajian desain.

Designing mascot character based on believable agent framework Ardhianto, Peter; Aryani, Tabita Nani; Utami, Maya Putri
Gelar: Jurnal Seni Budaya Vol. 22 No. 1 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v22i1.5962

Utilizing mascots as an extension of the brand to reach the target audience is one strategy in visual branding that has proven its effectiveness. Mascots with solid characters can build consumer trust and are even more impressive than other visual identities. However, currently, very few mascot design methods or steps lead to the creation of a mascot that is both convincing and an agent of the institution it represents. This research highlights the convincing agent design process as the primary basis for designing mascot designs. This research uses the theory of believable agents, which includes seven dimensions: personality, emotions, self-motivation, change, social interaction, consistency of expression, and the illusion of life. These seven theories will be supported by the results of the questionnaires. The questionnaire results found that credible and trustworthy agents should have a friendly personality, which can be seen from their facial expressions, body movements, and the way they present themselves. The research results confirm that the seven dimensions of a trustworthy agent can be applied to mascot design that prioritizes the formation of a unique and distinctive personality. Mascots will be perceived as genuine individuals with specific characteristics that appear in the way they act (behavior), the way they think (think), and the way they feel (emotions). The results of this research provide a bridge for designers to consider ideas up to the mascot design stage.

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