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All Journal Perisai : Islamic Banking and Finance Journal Islamic Economics and Business Review (IESBIR) eJEBA
Arif Luqman Hakim, Arif Luqman
Staff Ruang Baca Jurusan Teknik Sipil Fakultas Teknik Universitas Brawijaya
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Bauran Pemasaran (Studi Pada Produk Kerupuk Bawang Doa Ibu, kab. Malang) Hakim, Arif Luqman; Wahyudi, Wahyudi; Millatina, Afifah Nur
Islamic Economics and Business Review Vol 4 No 1 (2025): IESBIR, June 2025
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59580/iesbir.v4i1.10612

Abstract

Abstract Business activity is an activity that requires serious understanding, starting from planning what to do, the implementation stage and the monitoring stage of a business being carried out. In running a business, the important task of marketers is to be able to provide what is needed by society, both consumers and customers. The purpose of this study was to determine the marketing strategy for the product of mother's prayer onion crackers in the Islamic Economic Perspective. The method used is qualitative analysis such as observation, interviews and documentation. With a marketing strategy, the company will be ready to compete and market its products to the fullest. Keywords: Strategy;  Marketing Mix; Crisp Abstrak Kegiatan berbisnis merupakan kegiatan yang membutuhkan pemahaman yang serius, mulai dari merencanakan apa yang akan diperbuat, tahap pelaksanaannya serta tahap memonitor suatu bisnis yang dijalankan. Dalam menjalankan bisnis, tugas penting pemasar adalah dapat menyediakan apa yang dibutuhkan oleh masyarakat baik konsumen dan pelanggan. Tujuan dalam penelitian ini untuk mengetahui Strategi Pemasaran pada Produk Krupuk Bawang Doa Ibu dalam Perspektif Ekonomi Islam. Metode yang digunakan adalah analisis kualitatif seperti observasi, interview dan dokumentasi. Dengan adanya strategi pemasaran maka perusahaan akan siap bersaing dan memasarkan produk dengan maksimal. Kata kunci: Strategi; Bauran Pemasaran; Kerupuk
Strategy For Collection and Distribution of Infaq Shodaqoh Zakat Funds At Amil Zakat Institution (LAZ) Sahabat Mustahiq Malang Branch: Strategi Penghimpunan dan Penyaluran Dana Zakat Infaq Shodaqoh Pada Lembaga Amil Zakat (LAZ) Sahabat Mustahiq Cabang Malang Nabilah, Diananda Hanan; Hakim, Rahmad; Hakim, Arif Luqman; Fanani, Ahmad
Perisai : Islamic Banking and Finance Journal Vol. 7 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v7i1.1612

Abstract

The strategy for collecting and distributing zakat, infaq, and shodaqoh funds is important and implemented properly. Especially in areas such as Malang Raya which has the highest number of muzakki in East Java. The purpose of this study is to conduct an in-depth analysis of the strategy for collecting and distributing zakat, infaq, and shodaqoh funds (ZIS) at the Amil Zakat Institute (LAZ) Sahabat Mustahiq Malang. This research is a qualitative research with a case study approach. Data collection techniques in this study were observation, interviews, and documentation. Data analysis techniques used in this study are data collection, data condensation, data presentation, and drawing conclusions. The results of the study indicate that there are two kinds of strategies in raising funds, namely direct and indirect. Direct is a strategy that is carried out directly between amil zakat institutions and muzakki or donors. Direct activities in the form of direct mail via whatsapp, direct meetings with potential muzakki, zakat outlets and portfolios. The indirect strategy is a strategy that is carried out indirectly between amil zakat institutions and muzakki or donors. Indirect activities are in the form of collaborating with other LAZ institutions, agencies or institutions, activating social media, magazines, websites, digital platforms and through Friends of Inspirational Action (SAINS) volunteers. In the strategy for distributing zakat, infaq, shodaqoh funds at LAZ Sahabat Mustahiq Malang, there is a pattern of distribution of zakat infaq shodaqoh funds, namely traditional consumptive, creative consumptive, traditional productive, creative productive but in the distribution of infaq and shodaqoh zakat funds to 8 asnaf that have been listed in the Qur'an 'an, LAZ Sahabat Mustahiq Malang prioritizes fakir, poor, zakat manager, sabilillah and ibn sabil only.
STRATEGI PENGEMBANGAN PARIWISATA RAMAH MUSLIM DI PANTAI KUTA, NUSA TENGGARA BARAT: (STRATEGY FOR DEVELOPING MUSLIM-FRIENDLY TOURISM IN KUTA BECH, WEST NUSA TENGGARA) Hakim, Arif Luqman; Rifa'i, Mochamad Novi
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 11 No. 2 (2024): e-JEBA Volume 11 Number 2 Year 2024
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v11i2.52145

Abstract

Muslim-friendly tourism is relatively new in the world of tourism. In the tourism industry there are many aspects and actors that contribute, the aspects and actors in it must be in line with sharia and not contrary to religious standards, the standardization meets halal and good criteria. One of the areas that promotes the Muslim-friendly tourism sector is West Nusa Tenggara province and one of the Special Economic Zones (SEZs) is Kuta beach. This study aims to analyze the development strategy of Muslim-friendly tourism on the coast of Kuta, Central Lombok, West Nusa Tenggara. The method in this study is qualitative using case studies. The results of this study show that the NTB Provincial Government through the NTB Tourism Office and Central Lombok Regency provide full support by making human development training, regulations, and laws on Muslim-friendly tourism.
Co-Authors Afifah Nur Millatina Ahmad Fanani Nabilah, Diananda Hanan Rahmad Hakim Rifa'i, Mochamad Novi Wahyudi Wahyudi