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All Journal JURNAL AGRIBISAINS JAS (Jurnal Agri Sains)
Astrina Yulianti, Astrina
Balai Besar Pengkajian dan Pengembangan Teknologi Pertanian Jl. Tentara Pelajar No.10 Cimanggu Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Other

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Analysis Of Channels, Margins, Farmer's Share And Marketing Efficiency Of Rice Wandira, Ayu; Andani, Apri; Yuristia, Rahmi; Yulianti, Astrina
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18573

Abstract

The rice marketing system in Bengkulu City faces the challenges of long distribution channels and price fluctuations. Marketing efficiency, which is influenced by proper channel selection, plays a crucial role in maximizing farmers' profits and minimizing marketing costs. Bengkulu City, despite experiencing an increase in rice production throughout 2023, must still be balanced with distribution efficiency to optimize the economic value received by farmers and keep prices affordable for consumers. This study aims to analyze the channels, marketing margins, farmer's share, and marketing efficiency of rice. The research was conducted in Rawa Makmur Permai and Dusun Besar with accidental sampling method for farmers (71 people) and snowball sampling for marketing institutions (4 people). Results showed that 87% of farmers sold directly to collectors. The highest marketing margin is Rp.17,500 and the lowest marketing margin is Rp.14,500. Rice marketing channels in Bengkulu City are inefficient based on farmer's share criteria with an average percentage of 47.75% < 70%, based on marketing efficiency criteria, rice marketing channels in Bengkulu City are categorized as efficient, because the EP value < 1% (0.50 < 1). Recommendations include marketing digitalization, strengthening cooperatives, and training to improve farmers' competitiveness.
ANALISIS KESEDIAAN MEMBAYAR KONSUMEN TERHADAP BERAS LOKAL DI KOTA BENGKULU Hasani, M Rifqi; Andani, Apri; Cahyadinata, Indra; Yulianti, Astrina
JAS (Jurnal Agri Sains) Vol 9, No 1: Juni 2025
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v9i1.1711

Abstract

Penelitian ini bertujuan untuk (1) mengidentifikasi karakteristik konsumen beras lokal di Kota Bengkulu (2) menganalisis willingness to pay beras lokal di Kota Bengkulu dan (3) apa saja faktor-faktor yang mempengaruhi kesediaan membayar konsumen terhadap beras lokal di Kota Bengkulu. Penelitian ini dilaksanakan di Pasar Panorama, Pasar Pagar Dewa, dan Pasar Minggu. Sampel penelitian berjumlah 96 responden. Metode analisis menggunakan analisis deskriptif dan kuantitatif dengan regresi logistik multinomial. Hasil penelitian didominasi oleh perempuan, dengan sebaran usia 37–53 tahun, mayoritas berpendidikan perguruan tinggi dan berpendapatan Rp 1.000.000–Rp 2.333.333, rata-rata memiliki jumlah anggota keluarga 4– 5 orang, sebagian besar anggota keluarga konsumen terlibat dalam keputusan pembelian, serta didominasi bekerja sebagai wiraswasta. Variabel jenis kelamin (X1), tingkat pendidikan (X3), keterlibatan anggota keluarga (X6), dan pekerjaan (X7) memiliki pengaruh signifikan terhadap kesediaan membayar.
Co-Authors Apri Andani, Apri Ayu Wandira Hasani, M Rifqi Indra Cahyadinata, Indra Yuristia, Rahmi