Article Per Year (5 Year)
p-Index From 2020 - 2025
2.217
P-Index
This Author published in this journals
All Journal JURNAL AGRIBISAINS ZIRAA'AH MAJALAH ILMIAH PERTANIAN Journal of Agri Socio Economics and Business Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agrifo: Jurnal Agribisnis Universitas Malikussaleh Kreativasi: Journal of Community Empowerment Jurnal Perikanan
Yuristia, Rahmi
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
VANAME SHRIMP MARKETING STRATEGY AT PT DPP KAUR REGENCY Yuristia, Rahmi; Asona, Henny Maria; Badrudin, Redy; Larasati, Mayang; Martina, Martina; Reflis, Reflis
Maqdis: Jurnal Kajian Ekonomi Islam Vol 8, No 1 (2023): Januari - Juni 2023
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v8i1.444

Abstract

Cultivation of vaname shrimp ponds is conducted by PT. DPP exclusively, but many other companies are also involved in the vaname shrimp cultivation business center, which creates competition. To compete with other shrimp pond businesses, a marketing strategy is needed. The methods used are EFAS (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) analysis, SWOT analysis, and QSPM analysis. Based on the results of the SWOT matrix analysis, it is evident that the strategic position is in quadrant (I) where the strength factor is greater than the weakness factor and the opportunity factor is greater than the threat factor, thus indicating an aggressive strategy (Growth-Oriented Strategy). This means that PT DPP vannamei shrimp company is in a potential position, making it highly likely to continue doing business optimally. The prioritized alternative marketing strategies for vaname shrimp are: 1) maintaining good relations with consumers by fulfilling consumer orders according to demand, and 2) utilizing adequate facilities and infrastructure to maintain products in accordance with sales standards.
THE FACTORS THAT AFFECT FACTORS THAT AFFECT THE EXISTENCE OF AGRICULTURAL FARMER GROUPSTHE EXISTENCE OF AGRICULTURAL FARMER GROUPS (A Study in Kel. Cempaka Permai, Kec. Gading Cempaka, Kota Bengkulu): A Study in Cempaka Permai Village, Gading Cempaka Sub-district, Bengkulu City) Cahyadi , Ghani Setiawan; Yuristia, Rahmi
Journal of Agri Socio Economics and Business Vol. 6 No. 01 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.1.177-192

Abstract

The objectives of this research are 1) To find out the group dynamics in farmer groups in Cempaka Permai Village, Gading Cempaka Sub-district, Bengkulu City, 2) To find out the agricultural extension in farmer groups in Cempaka Permai Urban-Village, Gading Cempaka Sub-district, Bengkulu City 3) To find out the existence of farmer groups in Cempaka Permai Village, Gading Cempaka Subdistrict, Bengkulu City 4) To analyse the factors that affect the existence of farmer groups in Cempaka Permai Village, Gading Cempaka Subdistrict. This research was conducted purposively in Cempaka Permai Village, Gading Cempaka Sub-district, Bengkulu City, involving 60 farmer group members as respondents. Data analysis used the descriptive qualitative analysis method, Likert scale, and Partial Least Square (PLS). The analysis results show that the dynamics of farmer groups significantly impact the existence of farmer groups. In contrast, the role of extension workers has no significant impact on the existence of farmer groups. The research findings highlight the interplay between internal group dynamics and external support in fostering farmer groups' success and continued existence. This research recommended that farmers' groups focus on internal and external government support mechanisms; the policy is needed to strengthen farmer groups, leading to improved livelihoods for individual farmers and a more robust agricultural sector.
Pengenalan dan Penerapan Pengolahan Limbah Organik Rumah Tangga di RT 18 Kelurahan Rawa Makmur Kota Bengkulu Arianti, Nyayu Neti; Yuristia, Rahmi; Reflis, Reflis; Sukiyono, Ketut
Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Vol 5, No 1 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/padamunegeri.v5i1.1128

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk untuk mengenalterapkan metode pembuatan POP  atau kompos dan POC, serta pembuatan EEN dengan teknik yang sederhana kepada ibu-ibu rumahtangga di lingkungan RT 18 Kelurahan Rawamakmur.  Metode yang digunakan adalah penyuluhan atau penyampaian materi, demonstrasi dan belajar sambil mengerjakan (learning by doing).  Ibu-ibu rumahtangga yang dilibatkan dalam kegiatan ini diharapkan dapat memahami dan terampil mengelola limbah organik rumahtangga sehingga dapat dimanfaatkan dalam kehidupan sehari-hari.  Peran ibu-ibu rumahtangga sangat diharapkan agar kesehatan keluarga dapat terjamin serta lingkungan menjadi bersih, sehat, asri dan nyaman.  Hal yang mendasari adalah tingginya volume limbah organik yang dihasilkan oleh rumahtangga. 
Stakeholder Networking and Institutional System Approaches in the Context of Sustainability for Smallholder Peatland Plantations Novanda, Ridha Rizki; Yuliarti, Ellys; Badrudin, Redy; Yuristia, Rahmi; Amiruddin, Achmad
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.415-432

Abstract

This research investigates the challenges faced by smallholder oil palm plantations on peatlands in Mukomuko Regency. It focuses on stakeholder networking and institutional approaches to ensure the sector sustainability. Qualitative data was collected through interviews, focus group discussions (FGDs), and field observations, capturing stakeholder perspectives and experiences. Quantitative data was gathered via surveys targeting smallholder farmers and stakeholders, analyzing power, interest, and sentiment. Key data sources include farmers, the Village government, Agricultural Extension Officers (PPL), and the Replanting Chairperson. The data analysis employs a descriptive approach, incorporating the Total Weighting of Degree Among Actors method to evaluate the strength of stakeholder networks. This method highlights the collaboration, influence, and connectivity among stakeholders. The findings reveal that the Village government, particularly the Village Head and Secretary, plays a crucial role in promoting sustainability through collaboration. Strengthening stakeholder networks, including better coordination between the Village Head, Secretary, farmers, and extension officers, is recommended to enhance the sustainable management of oil palm plantations on peatlands.
Analysis Of Channels, Margins, Farmer's Share And Marketing Efficiency Of Rice Wandira, Ayu; Andani, Apri; Yuristia, Rahmi; Yulianti, Astrina
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18573

Abstract

The rice marketing system in Bengkulu City faces the challenges of long distribution channels and price fluctuations. Marketing efficiency, which is influenced by proper channel selection, plays a crucial role in maximizing farmers' profits and minimizing marketing costs. Bengkulu City, despite experiencing an increase in rice production throughout 2023, must still be balanced with distribution efficiency to optimize the economic value received by farmers and keep prices affordable for consumers. This study aims to analyze the channels, marketing margins, farmer's share, and marketing efficiency of rice. The research was conducted in Rawa Makmur Permai and Dusun Besar with accidental sampling method for farmers (71 people) and snowball sampling for marketing institutions (4 people). Results showed that 87% of farmers sold directly to collectors. The highest marketing margin is Rp.17,500 and the lowest marketing margin is Rp.14,500. Rice marketing channels in Bengkulu City are inefficient based on farmer's share criteria with an average percentage of 47.75% < 70%, based on marketing efficiency criteria, rice marketing channels in Bengkulu City are categorized as efficient, because the EP value < 1% (0.50 < 1). Recommendations include marketing digitalization, strengthening cooperatives, and training to improve farmers' competitiveness.
THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS FOR GROUND MACKEREL AT UMKM EVI TENGGIRI Sianturi, Lilis Suriani; Yuristia, Rahmi; Cahyadinata, Indra; Rahayu, Heny Sulistyawati Purwaning; Reswita, Reswita
Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i2.1455

Abstract

Bengkulu City has abundant fishery resources, with total fishery yields reaching 32,757 tons. UMKM play an important role in local economic growth, one of which is Evi Tenggiri UMKM, which focuses on ground fish products. Problems in UMKM, such as the unknown influence of marketing to support the success of UMKM. This study aims to analyze the effect of the 4P marketing mix on purchasing decisions for ground mackerel at Evi Tenggiri UMKM. The research location was chosen purposively. Data was obtained from consumers who had bought ground mackerel, with a total sample of 96 respondents determined using the Lemeshow technique. The analysis was carried out descriptively quantitatively with multiple linear regression to measure the effect of the independent variable on the dependent variable. In addition, classical assumption tests such as normality, multicollinearity, heteroscedasticity, and hypothesis testing were carried out to ensure the validity of the model. The F test results obtained that the product, price, place, and promotion variables simultaneously affect purchasing decisions. The t test results for product and price variables show an influence on purchasing decisions. The t test results for the place and promotion variables have no effect on purchasing decisions.
PRODUCTION ANALYSIS OF SMALLHOLDER OIL PALM ON PEATLAND AND DRYLAND IN RAWA BANGUN VILLAGE Saputra, Dandi; Yuristia, Rahmi; Cahyadinata, Indra; Hayati, Nur Qomarian
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 50, No 2 (2025)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v50i2.18888

Abstract

Oil palm is one of the commodities that plays a vital role in the Indonesian economy, especially in Bengkulu Province. Mukomuko District, Rawa Bangun Village, has oil palm plantations on peatland and dryland. This study aims to analyze production, productivity, and factors affecting smallholder oil palm production on peatland and dryland. Respondents totalled 84 oil palm farmers, determined by the Slovin method and Proportionate Stratified Random Sampling to divide peatland and dryland respondents. Production factors were analyzed using the Cobb-Douglas model. The results showed that the average production was 65,038 kg per year, and the average productivity was 21,967 kg per hectare per year in dryland, higher than in peatland. Factors of oil palm production show that land area, number of plants, and fertilizer significantly positively affect oil palm production in both types of land. Meanwhile, labour, pesticides, and plant age have no significant effect and tend to hurt oil palm production in both types of land.
Analisis Efisiensi Usaha Pembesaran Ikan Nila di Desa Marga Sakti Kecamatan Padang Jaya Kabupaten Bengkulu Utara Cahyati, Ainun; Yuristia, Rahmi; Sumantri, Bambang
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 7 No. 1 (2022): April 2022
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v7i1.12329

Abstract

North Bengkulu Regency is one of the freshwater fishery producing areas in Indonesia  Bengkulu Province. Forty percent of Bengkulu Province's total freshwater fish production  is from North Bengkulu. The fishery center in North Bengkulu is in the District of  Padang Jaya and has been designated as a freshwater fishery Minapolitan area. Type  Tilapia (Oreochromis niloticus) is one type of fish that is in great demand  by the community to be cultivated, because Tilapia has sufficient tolerance  high relative to the environment as well as its relatively fast growth. Purpose  This research is: (1) Analyzing the amount of business income Tilapia  and, (2) Analyzing the efficiency level of Tilapia rearing business. Determination of the location in  this research was conducted intentionally (purposive). The population in this field study is  tilapia farmers totaling 150 farmers. Determination of the number of respondents in the field study  This is the Simple Random Sampling method. The average value of Tilapia fish production in  Marga Sakti Village is 1.817 Kg/MT so that the total revenue received by farmers  Tilapia an average of Rp. 33.608.333/ MT and the value of fish farmers' income  The average tilapia in Marga Sakti Village is Rp. 18,192,229/MT. So that the value of  The average R/C ratio per stocking season is 2.28. This shows that the effort  Tilapia cultivation with a calm water pond system in Marga Sakti Village is categorized as suitable for cultivation  cultivated because the amount of expenditure on cultivation business costs is smaller than  with acceptance.
Distribusi Pupuk Non Subsidi Pada PT Sang Hyang Seri (PERSERO) Bengkulu Marketing Branch Office Nurbaiti, Meri; Yuristia, Rahmi; Badrudin, Redy
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 8 No. 1 (2023): April 2023
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v7i2.12333

Abstract

Agriculture as a vital role in the Indonesian economy in meeting all the basic needs of the community requires supporting factors in the production process. Fertilizers have an important role in increasing agricultural productivity, so it is necessary to distribute fertilizers evenly throughout the region. PT Sang Hyang Seri (Persero) Bengkulu marketing branch office is a subsidiary of a state-owned company that is a distributor of non-subsidized fertilizers in the Bengkulu region. This research was conducted using data tabulation and table matrix methods with data obtained from observations and interviews. This research shows that PT Sang Hyang Seri (Persero) Bengkulu marketing branch office distributes three types of non-subsidized fertilizers in the form of SP-18 Bintang Kuda Laut, KCl Ex Belarus, and NPK Jatiwangi with two marketing alternatives, which are directly to farmers and through kiosk intermediaries. In addition, in its distribution there are five obstacles experienced, namely, 1) price competition; 2) uncertain availability of non-subsidized fertilizer stocks; 3) farmers' purchasing decisions; 4) still lack of maximum promotion; and 5) still lack of human resources.
STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KELURAHAN SADABUAN KECAMATAN PADANGSIDIMPUAN UTARA KOTA PADANGSIDIMPUAN Ardiansyah, Romi; Martina, Martina; Kembaren, Emmia Tambarta; Yuristia, Rahmi
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 7 No. 2 (2022): November 2022
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v7i2.12493

Abstract

This research was carried out in the Tofu Agroindustry of Bapak Hakim Sadabuan Ward, North Padangsidimpuan District, Regency Padangsidimpuan in August 2022. Although Bapak Hakim Tofu Agroindustry has been running for a long time but various obstacles and problems faced by this agro-industry are. the non-fulfillment of soybeans in the Padangsidimpuan area so that they had to buy raw materials from outside because Mr. Hakim bought the soybeans directly from a warehouse in Medan City so that there were additional costs in the soybean delivery process. Then there are several tofu household businesses in North Padangsidimpuan District so it is very possible that there is very fierce competition among tofu entrepreneurs, the lack of labor. This study aims to formulate a development strategy that can be applied by Bapak Hakim Tofu Agroindustry in Sadabuan Ward North Padangsidimpuan District Padangsidimpuan Legency. The data analysis method uses descriptive qualitative and SWOT analysis. The type of data in this study is qualitative data. The data sources in this study are primary data and secondary data. The results of this study show that Bapak Hakim Tofu Agroindustry has internal strength but on the other hand faces various threats from external agro-industry with a value of 0. 80 or X > 0 and -0.20 or Y < 0. Agro-industrial development strategy Bapak Hakim Tofu Agroindusrty is in quadrant II, in this position the focus of the development strategy applied is the S-T strategy (Strenght-Threats) which is to utilize the strengths possessed to deal with various threat
Co-Authors Amiruddin, Achmad Apri Andani, Apri Ardiansyah, Romi Asona, Henny Maria Astrina Yulianti, Astrina Atra Romeida Ayu Wandira Bambang Sumantri Basuki Sigit Priyono Cahyadi , Ghani Setiawan Cahyati, Ainun Ellys Yuliarti, Ellys Gunggung Senoaji Hayati, Nur Qomarian Indarwanto Indra Cahyadinata, Indra Kembaren, Emmia Tambarta Ketut Sukiyono Kresmonanda, Aldi Larasati, Mayang Martina Martina Novanda, Ridha Rizki Nurbaiti, Meri Nyayu Neti Arianti, Nyayu Neti Rahayu, Heny Sulistyawati Purwaning Redy Badrudin Reflis Reflis, Reflis Reswita Reswita, Reswita Saputra, Dandi Sianturi, Lilis Suriani trisusilo, agung Yuwana