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All Journal PENDIPA Journal of Science Education Jurnal Simki Pedagogia
Dian Kurniasih, Dian
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Chemistry Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH VARIASI PRODUK, KUALITAS PELAYANAN, METODE PENGIRIMAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE APOTEK PT W DENGAN VARIABEL MODERASI PROMOSI: Pengaruh Variasi Produk, Kualitas Pelayanan, Metode Pengiriman terhadap Keputusan Pembelian di e-Commerce Apotek PT W dengan Variabel Moderasi Promosi Kurniasih, Dian; Kosasih; Ahmar, Nurmala
PendIPA Journal of Science Education Vol 9 No 2 (2025): June
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.2.298-302

Abstract

The rapid growth of e-commerce in the pharmaceutical sector requires companies to understand key factors influencing consumer purchasing decisions. This study analyzes the effects of product variety, service quality, and delivery methods on purchasing decisions on PT W Pharmacy’s e-commerce platform, with promotion as a moderating variable. A quantitative approach using SEM-PLS was applied to data from 301 respondents. The results show that product variety has a positive and significant effect (coefficient = 0.207; t = 3.623; p = 0.000), as does service quality (coefficient = 0.157; t = 2.150; p = 0.032). Delivery methods show the strongest positive and significant effect (coefficient = 0.227; t = 4.223; p = 0.000). Promotion also directly has a positive and significant effect on purchasing decisions (coefficient = 0.362; t = 4.853; p = 0.000). As a moderating variable, promotion significantly strengthens the effect of service quality (coefficient = 0.196; t = 2.135; p = 0.033), does not significantly moderate product variety (coefficient = -0.090; t = 1.373; p = 0.170), and has a significant negative moderating effect on delivery methods (coefficient = -0.120; t = 2.019; p = 0.044). These findings emphasize the strategic role of delivery, service quality, and targeted promotion in enhancing online purchasing decisions
Analisis Kebutuhan Pengembangan Modul TGT untuk Pembelajaran Relasi dan Karakter Kerja Sama Siswa Kurniasih, Dian; Paridjo, Paridjo; Munadi, Munadi
Jurnal Simki Pedagogia Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jsp.v9i1.1385

Abstract

This study was conducted to identify the factors needed to design a Teams Games Tournament model-based teaching module focused on Relationship learning, with the hope of improving student learning outcomes and cooperative character. The study was conducted at SMP Negeri 5 Randudongkal during the 2024/2025 academic year. The research subjects included all 159 eighth-grade students, consisting of five classes: VIII A, B, C, and D with 32 students each, and VIII E with 31 students. Sampling was carried out using simple random sampling and resulted in two classes as respondents, namely VIII D as the control group and VIII E as the treatment group. The study method used was the first stage development of a qualitative descriptive approach. Data collection techniques included direct observation, distributing questionnaires to students, and interviews with teachers. The data obtained were analyzed using a qualitative descriptive approach and simple statistics. The results of the analysis showed that students needed teaching materials that were interesting, participatory, and supported group interactions. Teachers also expressed the need for modules that were structured, relevant to the context of students' lives, and able to foster positive character values. Based on these findings, the development of a module with a Teams Games Tournament approach is considered very necessary to support the quality of learning.
Co-Authors Kosasih Munadi Munadi Nurmala Ahmar Paridjo Paridjo, Paridjo