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THE EFFECT OF MARKETING ASSET ACCOUNTABILITY ON MARKETING PERFORMANCE AND STRATEGY: A NATURAL EXPERIMENT TO TEST ITS IMPACT IN A BUSINESS CONTEXT Aripin, Zaenal; Paramarta, Vip; Kosasih
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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This research aims to investigate the effect of marketing asset accountability on company financial performance and marketing strategy, using a natural experiment method. A total of 250 companies from three different industrial sectors (technology, finance, food/beverage) were research subjects. Correlation analysis shows that variables such as measuring the success of advertising campaigns, real-time tracking systems, and accountability cost efficiency of marketing assets are positively correlated with company revenue, net profit, and return on capital. In addition, differences in marketing asset accountability practices between industry sectors highlight the need for approaches tailored to the characteristics of each sector. A natural experiment was conducted to evaluate the impact of increasing marketing asset accountability on marketing strategy performance. Experimental results show that implementing a real-time tracking system and increasing cost efficiency makes a positive contribution to customer conversion, return on investment and effectiveness of advertising campaigns. These findings provide practical insights for companies in better managing their marketing assets. In conclusion, this research reinforces the importance of marketing asset accountability in achieving optimal financial performance and successful marketing strategy formulation. The practical implication is that companies need to focus on careful measurement, efficient tracking technology, and wise cost management to increase the accountability of their marketing assets, taking into account the specific context of the industry sector.

DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

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Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.

DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.

Pengaruh ROA, ROE, EPS, dan PER Terhadap Harga Saham Perusahaan Pertambangan Sub Sektor Coal Mining di Bursa Efek Indonesia Tahun 2018-2022 Isah Amini Yasmin; Kosasih
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.560

The mining sector, particularly coal mining, has experienced a decline in revenue and share prices over the period 2018-2022. This decline occurred concurrently with the global pandemic. Subsequent to the pandemic, there has been a notable rise in both revenue and share prices. This research aims to examine the connections between the ratios of ROA, ROE, EPS, and PER in relation to the variations in stock prices within the coal mining sub-sector on the Indonesia Stock Exchange (IDX) during the period from 2018 to 2022. A quantitative method was selected as the research approach. The analysis was conducted using multiple regression with the SPSS 27 tool. Data collection involved a mix of documentation, literature study, and literature review methods. The sampling technique employed was purposive sampling. Partial results were obtained, ROA has a negative though insignificant impact on stock prices of the coal mining subsector during the period 2018-2022, Furthermore, ROE has a positive though insignificant impact on stock prices. Meanwhile, EPS and PER have a statistically significant yet positive impact on the stock prices of this sector during the same period. Also simultaneous analysis revealed that ROA, ROE, EPS, and PER are collectively associated with a statistically significant effect on stock prices.

The Implementation of HR Competency and medication safety at Belleza Kedaton Hospital 2024 dr Agung Family, Joko Agung N; Kosasih; Yuliaty, Farida
Jurnal Manajemen Informasi Kesehatan (Health Information Management) Vol. 10 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Kesehatan Sapta Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51851/jmis.v10i1.587

Abstract fenomena medication safety yang di catat dan dilaporkan beberapa institusi pelayanan kesehatan sebagai kejadian medication error menjadi fokus utama meningkatkan pasien safety.Persoalan tersebut menarik penulis untuk menyajikan analisa terkait Gap dan issue dilapangan dalam kajian ilmiah, Tujuan penelitian : Menganalisis Kompetensi sdm kesehatan dan Mengembangkan konsep upaya peningkatan komitment medication safety. Paradigma penelitian menggunakan metode kualitatif,pendekatan yang digunakan dengan studi kasus,bersifat deskriptif eksploratori.Kompetensi sdm medis tercerminkan dalam oprasional pelayanan medis yang berfokus pada pasein safety,gap dan fenomena dilapangan masih banyak dilaporkan variabel kompetensi tidak maksimal berjalan,perihal ini menyebabkan potensi resiko terjadinya medication error,aspek SDM menjadi fokus persoalannya sehingga komitment madication safety terabaikan.Dapat disimpulkan Kompetensi Petugas medis sangat berperan untuk mewujudkan komitment medication safety. Keywords:KompetensiSDM, Medication Safety

IMPACT OF POVERTY, STUNTING AND WASTING ON THE SPECIFIC INDEX FOR STUNTING MANAGEMENT IN TODDLERS AGED 0-59 MONTHS IN DOMPU Mantikaisih Laras, Andi Tenri; Kosasih; Malik, Rahadian
JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Vol. 5 No. 2 (2024)
Publisher : PG PAUD Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jp2kgaud.2024.5.2.393-403

This research aims to obtain an analysis regarding the influence of poverty, stunting, and wasting on the special index for stunting management in children aged 0-59 months in Dompu Regency, West Nusa Tenggara, both partially and simultaneously. This research uses a descriptive quantitative approach, with the population being all toddlers aged 0-59 months in 10 health center areas in Dompu Regency, covering a period of 7 years from 2017 to 2023. The techniques used to collect data are literature study and documentation study, as this research utilizes secondary data. The data processing method in this research employs SPSS version 25. The research results indicate that poverty, stunting, and wasting have a positive and significant simultaneous effect on the special index for stunting management. However, when examined individually, poverty and stunting do not have a significant effect on the special index for stunting management, while wasting does have a positive and significant effect on it. Referring to the results of this research, efforts to maintain and even improve the variables that are still considered lacking in this study are necessary so that the rates of poverty, stunting, and wasting continue to decline, and the index specifically for stunting management increases as a form of the government's successful performance. Keywords: Poverty, Stunting, Wasting, Nutrition Status, Special Index of Stunting

Analisis Dimensi Efektivitas Program Polri Belajar Terhadap Kinerja Anggota Polri di Polres Sukaharjo Yuwono, Ismanto; Kosasih; Yuliaty, Farida
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3574

This study investigates the impact of the "POLRI Belajar" program on enhancing the performance of police officers at the Sukoharjo Police Resort. The program aims to improve the knowledge, skills, and work attitudes of officers in addressing the increasingly complex challenges and demands of society. This research employs a quantitative method, with data collected through a survey distributed to 83 program participants. The data is analyzed using multiple linear regression. The analysis results indicate that the three independent variables knowledge, skills, and attitude have a significant impact on performance. Specifically, the knowledge variable (X1) shows a significant influence with a coefficient of 0.630 and a significance value of 0.000. In contrast, the skills variable (X2) also has a significant effect, with a regression coefficient of -0.165 and a significance value of 0.013. Additionally, the attitude variable (X3) demonstrates a significant influence with a regression coefficient of 0.282 and a significance value of 0.000. The study concludes that the "POLRI Belajar" program considerably improves police personnel performance, notably by reinforcing knowledge, abilities, and work attitudes. This conclusion emphasizes the need of continual training inside police organizations and suggests the creation and improvement of such programs in the future. Furthermore, this study opens the door to future in-depth investigations into other elements that may impact police performance.

Analisis Dimensi Efektivitas Program Polri Belajar Terhadap Kinerja Anggota Polri di Polres Sukaharjo Yuwono, Ismanto; Kosasih; Yuliaty, Farida
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3574

This study investigates the impact of the "POLRI Belajar" program on enhancing the performance of police officers at the Sukoharjo Police Resort. The program aims to improve the knowledge, skills, and work attitudes of officers in addressing the increasingly complex challenges and demands of society. This research employs a quantitative method, with data collected through a survey distributed to 83 program participants. The data is analyzed using multiple linear regression. The analysis results indicate that the three independent variables knowledge, skills, and attitude have a significant impact on performance. Specifically, the knowledge variable (X1) shows a significant influence with a coefficient of 0.630 and a significance value of 0.000. In contrast, the skills variable (X2) also has a significant effect, with a regression coefficient of -0.165 and a significance value of 0.013. Additionally, the attitude variable (X3) demonstrates a significant influence with a regression coefficient of 0.282 and a significance value of 0.000. The study concludes that the "POLRI Belajar" program considerably improves police personnel performance, notably by reinforcing knowledge, abilities, and work attitudes. This conclusion emphasizes the need of continual training inside police organizations and suggests the creation and improvement of such programs in the future. Furthermore, this study opens the door to future in-depth investigations into other elements that may impact police performance.

Analisis Beban Kerja Terhadap Kualitas Pelayanan dan Implikasinya pada Kebijakan Rekrutmen Pegawai (Studi pada Direktorat Teknologi Informasi ITB Bandung) Masitoh, Imas Siti; Mulyani, Sri Rochani; Kosasih
Jurnal Ekonomi Dan Statistik Indonesia Vol 4 No 3 (2024): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.04.03.05

This research aims to analyze workload, service quality and employee recruitment policy at the ITB Bandung Information Technology Directorate. This study uses a quantitative approach. The sample in this study consisted of 31 respondents. The data analysis used is descriptive analysis and verification analysis using path analysis. The results of the descriptive analysis of workload, service quality, and employee recruitment policies, respondents gave a fairly good assessment towards good, there were still some shortcomings that must be considered for improvement. The results of the verification analysis showed that workload had a significant effect on employee recruitment policies, both directly and through service quality.

Education and implementation of quality management system to improve service quality in regional hospitals Fajarini; Paramarta, Vip; Kosasih; Yuliaty, Farida; Fitriana
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 8 No 1 (2025)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v8i1.23311

The implementation of quality management systems in regional hospitals remains a challenge due to limited resources, lack of structured training, and inconsistent adherence to accreditation standards. This community service program aimed to enhance healthcare service quality by providing education and mentoring on quality management systems. The program was conducted in a regional hospital, involving 15 participants, including management, medical personnel, and administrative staff. It consisted of five key stages: preparation, socialization, training, monitoring and evaluation, and sustainability efforts. Observations indicated improvements in standard operating procedure (SOP) compliance, patient safety awareness, and documentation practices. Despite these positive developments, challenges such as resistance to change, infrastructure constraints, and limited hospital resources were observed. To ensure long-term impact, hospitals should establish quality assurance teams, integrate digital monitoring tools, and provide continuous training for healthcare workers. However, this study is limited in its ability to quantitatively measure long-term patient outcomes and service efficiency. Future research should assess measurable indicators, such as patient safety incidents and hospital performance metrics, to evaluate the broader impact of quality management system implementation in regional hospitals.

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