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THE EFFECT OF MARKETING ASSET ACCOUNTABILITY ON MARKETING PERFORMANCE AND STRATEGY: A NATURAL EXPERIMENT TO TEST ITS IMPACT IN A BUSINESS CONTEXT Aripin, Zaenal; Paramarta, Vip; Kosasih
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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This research aims to investigate the effect of marketing asset accountability on company financial performance and marketing strategy, using a natural experiment method. A total of 250 companies from three different industrial sectors (technology, finance, food/beverage) were research subjects. Correlation analysis shows that variables such as measuring the success of advertising campaigns, real-time tracking systems, and accountability cost efficiency of marketing assets are positively correlated with company revenue, net profit, and return on capital. In addition, differences in marketing asset accountability practices between industry sectors highlight the need for approaches tailored to the characteristics of each sector. A natural experiment was conducted to evaluate the impact of increasing marketing asset accountability on marketing strategy performance. Experimental results show that implementing a real-time tracking system and increasing cost efficiency makes a positive contribution to customer conversion, return on investment and effectiveness of advertising campaigns. These findings provide practical insights for companies in better managing their marketing assets. In conclusion, this research reinforces the importance of marketing asset accountability in achieving optimal financial performance and successful marketing strategy formulation. The practical implication is that companies need to focus on careful measurement, efficient tracking technology, and wise cost management to increase the accountability of their marketing assets, taking into account the specific context of the industry sector.

STRATEGIES FOR MAINTAINING CUSTOMER SATISFACTION POST PRODUCT RECALL: SYNERGY OF SETTLEMENT, BRAND EQUITY, AND LEVEL OF SEVERITY Aripin, Zaenal; Agusiady, Ricky; Kosasih
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February 2024
Publisher : PT. Kreatif Indonesia Satu

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The strategy of maintaining customer satisfaction after product withdrawal is a major concern for companies in the competitive business era. This research aims to investigate how completion synergy, brand equity, and product withdrawal severity interact in the context of strategies for maintaining customer satisfaction. The main objective of this research is to understand how completion synergy, brand equity, and severity of product withdrawal influence customer satisfaction after product withdrawal. In addition, this study also aims to explore effective strategies in managing various levels of product withdrawal severity. The research method used in this research is qualitative, using data obtained from related journals, articles and books. Qualitative data will be analyzed using an inductive approach to explore various aspects of strategies for maintaining customer satisfaction after product withdrawal. The research results show that completion synergy, brand equity, and the severity of product withdrawal interact with each other and influence customer satisfaction after product withdrawal. Companies that are able to provide holistic solutions, have strong brand equity, and respond appropriately to the severity of product recalls tend to have higher levels of customer satisfaction.

THE EFFECT OF PRICE, PRODUCT QUALITY, SERVICE QUALITY, AND PROMOTION ON CUSTOMER LOYALTY OF SNOWHITE SKINCARE GRAND DEVINA BEAUTY CLINIC MALANG REGENCY Karahmawati , Tri; Kosasih; Rahmiyati , Ayu Laili
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 9 (2024): KISA INSTITUE : August 2024
Publisher : PT. Kreatif Indonesia Satu

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Background: Physical beauty has become a critical aspect for many women, driven by global trends and cultural influences. The demand for high-quality beauty services has led to increased competition among beauty clinics. Understanding factors that influence customer loyalty is crucial for clinics to maintain competitiveness. Aims: This study investigates the impact of price, product quality, service quality, and promotion on customer loyalty at Snowhite Skincare Clinic in Grand Devina, Malang. Research Method: A quantitative approach was used with a sample of 80 respondents selected from a total population of 100 Snowhite Skincare customers in Malang during October and November 2023. Data were collected using questionnaires, and secondary data were sourced from company records and industry analyses. Validity, reliability, and classical assumption tests were performed, followed by descriptive and verification analyses using multiple correlation techniques to examine the relationships between independent variables (price, product quality, service quality, promotion) and the dependent variable (customer loyalty). Results and Conclusion: The study found that price, product quality, service quality, and promotion significantly and positively affect customer loyalty. Improvements in these areas are linked to increased customer loyalty. Among the variables, product quality had the highest impact on loyalty. The findings suggest that Snowhite Skincare should enhance all four factors to boost customer satisfaction and loyalty effectively. Contribution: This research provides valuable insights for beauty clinic managers in designing effective marketing strategies to improve customer retention and clinic competitiveness.

OPTIMIZING HUMAN-AI INTERACTION: ARTIFICIAL EMPATHY STRATEGIES IN ENHANCING AFFECTIVE AND SOCIAL CUSTOMER EXPERIENCES Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Human-AI interaction has become an important focus in the development of more responsive and humane technology. In this context, the use of artificial empathy strategies is of particular interest due to its potential in improving customer experiences affectively and socially. This research aims to explore the optimization of human-AI interactions through the application of artificial empathy strategies in improving affective and social customer experiences. The research approach used is qualitative by reviewing various studies and related literature. The data sources used are journals, articles and books that are relevant to the research topic. From the research results, it was found that the implementation of artificial empathy strategies in human-AI interactions has great potential to improve the quality of interactions and customer experiences. The use of technologies such as natural language processing, emotion recognition, and sentiment analysis can enable AI to respond more precisely and sensitively to user needs and emotions.

THE POTENTIAL AND SUCCESS OF EQUITY CROWDFUNDING IN INDONESIA: EXPLORING THE SIGNALING HYPOTHESIS AND FINANCIAL LITERACY CHALLENGES Kosasih; Paramarta, Vip; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Stock crowdfunding has become an increasingly popular phenomenon in Indonesia, offering new opportunities for small and medium-sized enterprises (SMEs) to access capital by involving individual investors. However, the success of stock crowdfunding is uncertain and is related to several factors, including the use of signaling hypotheses by companies and the level of financial literacy among investors. This research aims to explore the potential and success of stock crowdfunding in Indonesia by examining signaling hypotheses and the financial literacy challenges faced. The research method used is qualitative, analyzing data from relevant journals, articles, and books. The results show that signaling hypotheses play a significant role in influencing investor interest and the success of stock crowdfunding campaigns. Companies that use positive signals, such as strong financial performance or the participation of prominent investors, tend to be more successful in attracting potential investors. However, financial literacy challenges, such as a lack of understanding of investment concepts and financial risks, are significant barriers to increasing participation and success in stock crowdfunding in Indonesia.

BETWEEN INNOVATION AND CHALLENGES: UTILIZATION OF BLOCKCHAIN AND CLOUD PLATFORMS IN THE TRANSFORMATION OF BANKING SERVICES IN THE DIGITAL ERA Aripin, Zaenal; Paramarta, Vip; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Banking in the digital era is increasingly pressured to adopt new technologies to update and improve their services. Two prominent technologies in the transformation of banking services are blockchain and cloud computing. Blockchain technology offers security and transparency, while cloud computing provides flexibility and efficiency in IT infrastructure. This research aims to explore the innovations and challenges associated with the utilization of blockchain and cloud technologies in the transformation of banking services in the digital era. We seek to understand how banks implement these technologies and identify factors influencing the success or failure of implementation. The research method used is descriptive qualitative. Data were collected through literature studies from journals, articles, and books relevant to this research topic. Analysis was conducted to identify trends, challenges, and benefits of using blockchain and cloud technologies in banking services. The results show that the utilization of blockchain and cloud technologies has brought significant changes in banking services, including improved security, operational efficiency, and financial inclusion. However, banks also face several challenges, including technical complexity, initial investment costs, and regulatory compliance.

DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

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Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.

DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.

Pengaruh ROA, ROE, EPS, dan PER Terhadap Harga Saham Perusahaan Pertambangan Sub Sektor Coal Mining di Bursa Efek Indonesia Tahun 2018-2022 Isah Amini Yasmin; Kosasih
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.560

The mining sector, particularly coal mining, has experienced a decline in revenue and share prices over the period 2018-2022. This decline occurred concurrently with the global pandemic. Subsequent to the pandemic, there has been a notable rise in both revenue and share prices. This research aims to examine the connections between the ratios of ROA, ROE, EPS, and PER in relation to the variations in stock prices within the coal mining sub-sector on the Indonesia Stock Exchange (IDX) during the period from 2018 to 2022. A quantitative method was selected as the research approach. The analysis was conducted using multiple regression with the SPSS 27 tool. Data collection involved a mix of documentation, literature study, and literature review methods. The sampling technique employed was purposive sampling. Partial results were obtained, ROA has a negative though insignificant impact on stock prices of the coal mining subsector during the period 2018-2022, Furthermore, ROE has a positive though insignificant impact on stock prices. Meanwhile, EPS and PER have a statistically significant yet positive impact on the stock prices of this sector during the same period. Also simultaneous analysis revealed that ROA, ROE, EPS, and PER are collectively associated with a statistically significant effect on stock prices.

The Implementation of HR Competency and medication safety at Belleza Kedaton Hospital 2024 dr Agung Family, Joko Agung N; Kosasih; Yuliaty, Farida
Jurnal Manajemen Informasi Kesehatan (Health Information Management) Vol. 10 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Kesehatan Sapta Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51851/jmis.v10i1.587

Abstract fenomena medication safety yang di catat dan dilaporkan beberapa institusi pelayanan kesehatan sebagai kejadian medication error menjadi fokus utama meningkatkan pasien safety.Persoalan tersebut menarik penulis untuk menyajikan analisa terkait Gap dan issue dilapangan dalam kajian ilmiah, Tujuan penelitian : Menganalisis Kompetensi sdm kesehatan dan Mengembangkan konsep upaya peningkatan komitment medication safety. Paradigma penelitian menggunakan metode kualitatif,pendekatan yang digunakan dengan studi kasus,bersifat deskriptif eksploratori.Kompetensi sdm medis tercerminkan dalam oprasional pelayanan medis yang berfokus pada pasein safety,gap dan fenomena dilapangan masih banyak dilaporkan variabel kompetensi tidak maksimal berjalan,perihal ini menyebabkan potensi resiko terjadinya medication error,aspek SDM menjadi fokus persoalannya sehingga komitment madication safety terabaikan.Dapat disimpulkan Kompetensi Petugas medis sangat berperan untuk mewujudkan komitment medication safety. Keywords:KompetensiSDM, Medication Safety

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