Article Per Year (5 Year)
p-Index From 2021 - 2026
5.435
P-Index
This Author published in this journals
All Journal PENDIPA Journal of Science Education Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL MANAJEMEN BISNIS Majalah Ilmiah Bijak Al-Kharaj: Journal of Islamic Economic and Business Berdikari : Jurnal Ekonomi dan Statistik Indonesia JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Journal of Economics, Management, Business And Accounting (JEMBA) Action Research Literate (ARL) International Archives of Medical Sciences and Public Health JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Economic Reviews Journal JURNAL ECONOMINA Paradoks : Jurnal Ilmu Ekonomi Jurnal manajemen informasi kesehatan Kriez Academy Jesocin : Journal of Jabar Economic Society Networking Forum El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Abdimas Peradaban Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies JHSS (Journal of Humanities and Social Studies)
Kosasih
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
THE EFFECT OF MARKETING ASSET ACCOUNTABILITY ON MARKETING PERFORMANCE AND STRATEGY: A NATURAL EXPERIMENT TO TEST ITS IMPACT IN A BUSINESS CONTEXT Aripin, Zaenal; Paramarta, Vip; Kosasih
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the effect of marketing asset accountability on company financial performance and marketing strategy, using a natural experiment method. A total of 250 companies from three different industrial sectors (technology, finance, food/beverage) were research subjects. Correlation analysis shows that variables such as measuring the success of advertising campaigns, real-time tracking systems, and accountability cost efficiency of marketing assets are positively correlated with company revenue, net profit, and return on capital. In addition, differences in marketing asset accountability practices between industry sectors highlight the need for approaches tailored to the characteristics of each sector. A natural experiment was conducted to evaluate the impact of increasing marketing asset accountability on marketing strategy performance. Experimental results show that implementing a real-time tracking system and increasing cost efficiency makes a positive contribution to customer conversion, return on investment and effectiveness of advertising campaigns. These findings provide practical insights for companies in better managing their marketing assets. In conclusion, this research reinforces the importance of marketing asset accountability in achieving optimal financial performance and successful marketing strategy formulation. The practical implication is that companies need to focus on careful measurement, efficient tracking technology, and wise cost management to increase the accountability of their marketing assets, taking into account the specific context of the industry sector.  
OPTIMIZING HUMAN-AI INTERACTION: ARTIFICIAL EMPATHY STRATEGIES IN ENHANCING AFFECTIVE AND SOCIAL CUSTOMER EXPERIENCES Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human-AI interaction has become an important focus in the development of more responsive and humane technology. In this context, the use of artificial empathy strategies is of particular interest due to its potential in improving customer experiences affectively and socially. This research aims to explore the optimization of human-AI interactions through the application of artificial empathy strategies in improving affective and social customer experiences. The research approach used is qualitative by reviewing various studies and related literature. The data sources used are journals, articles and books that are relevant to the research topic. From the research results, it was found that the implementation of artificial empathy strategies in human-AI interactions has great potential to improve the quality of interactions and customer experiences. The use of technologies such as natural language processing, emotion recognition, and sentiment analysis can enable AI to respond more precisely and sensitively to user needs and emotions.
THE POTENTIAL AND SUCCESS OF EQUITY CROWDFUNDING IN INDONESIA: EXPLORING THE SIGNALING HYPOTHESIS AND FINANCIAL LITERACY CHALLENGES Kosasih; Paramarta, Vip; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stock crowdfunding has become an increasingly popular phenomenon in Indonesia, offering new opportunities for small and medium-sized enterprises (SMEs) to access capital by involving individual investors. However, the success of stock crowdfunding is uncertain and is related to several factors, including the use of signaling hypotheses by companies and the level of financial literacy among investors. This research aims to explore the potential and success of stock crowdfunding in Indonesia by examining signaling hypotheses and the financial literacy challenges faced. The research method used is qualitative, analyzing data from relevant journals, articles, and books. The results show that signaling hypotheses play a significant role in influencing investor interest and the success of stock crowdfunding campaigns. Companies that use positive signals, such as strong financial performance or the participation of prominent investors, tend to be more successful in attracting potential investors. However, financial literacy challenges, such as a lack of understanding of investment concepts and financial risks, are significant barriers to increasing participation and success in stock crowdfunding in Indonesia.
BETWEEN INNOVATION AND CHALLENGES: UTILIZATION OF BLOCKCHAIN AND CLOUD PLATFORMS IN THE TRANSFORMATION OF BANKING SERVICES IN THE DIGITAL ERA Aripin, Zaenal; Paramarta, Vip; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Banking in the digital era is increasingly pressured to adopt new technologies to update and improve their services. Two prominent technologies in the transformation of banking services are blockchain and cloud computing. Blockchain technology offers security and transparency, while cloud computing provides flexibility and efficiency in IT infrastructure. This research aims to explore the innovations and challenges associated with the utilization of blockchain and cloud technologies in the transformation of banking services in the digital era. We seek to understand how banks implement these technologies and identify factors influencing the success or failure of implementation. The research method used is descriptive qualitative. Data were collected through literature studies from journals, articles, and books relevant to this research topic. Analysis was conducted to identify trends, challenges, and benefits of using blockchain and cloud technologies in banking services. The results show that the utilization of blockchain and cloud technologies has brought significant changes in banking services, including improved security, operational efficiency, and financial inclusion. However, banks also face several challenges, including technical complexity, initial investment costs, and regulatory compliance.
DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.
DYNAMICS OF GENDER RESEARCH IN MARKETING: PARADIGMS, PERSPECTIVES, AND VALUE-BASED COMMITMENTS EXAMINED Paramarta, Vip; Kosasih; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 5 (2024): Jesocin - April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research on the dynamics of gender research in marketing explores the evolution of value-based paradigms, perspectives, and commitments that influence our understanding of the role of gender in consumer behavior and marketing strategy. From the simplistic separation of men and women in consumer preferences in the 1970s to the recognition of the complexity of gender identity and the importance of inclusivity, fairness, and sustainability in marketing practices today, these developments reflect changes in social norms, consumer demands, and values. the value of the company. However, this research is faced with challenges, including research methodology that is not always sensitive to gender diversity, difficulties in accurate gender measurement, and the integration of gender frameworks with existing marketing frameworks. To overcome these challenges and deepen our understanding of gender in marketing, an inclusive, collaborative and interdisciplinary approach is needed. More in-depth research on gender in marketing will help develop marketing strategies that are more effective, inclusive and have a positive impact on society as a whole. Therefore, it is recommended to continue to encourage cross-disciplinary collaboration between marketing and gender researchers, and to develop research methods that are more flexible and sensitive to gender diversity. In this way, we can better respond to the complexities of gender in the marketing context and ensure that implemented marketing practices reflect the values of inclusivity, fairness and sustainability.
Pengaruh ROA, ROE, EPS, dan PER Terhadap Harga Saham Perusahaan Pertambangan Sub Sektor Coal Mining di Bursa Efek Indonesia Tahun 2018-2022 Isah Amini Yasmin; Kosasih
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.560

Abstract

The mining sector, particularly coal mining, has experienced a decline in revenue and share prices over the period 2018-2022. This decline occurred concurrently with the global pandemic. Subsequent to the pandemic, there has been a notable rise in both revenue and share prices. This research aims to examine the connections between the ratios of ROA, ROE, EPS, and PER in relation to the variations in stock prices within the coal mining sub-sector on the Indonesia Stock Exchange (IDX) during the period from 2018 to 2022. A quantitative method was selected as the research approach. The analysis was conducted using multiple regression with the SPSS 27 tool. Data collection involved a mix of documentation, literature study, and literature review methods. The sampling technique employed was purposive sampling. Partial results were obtained, ROA has a negative though insignificant impact on stock prices of the coal mining subsector during the period 2018-2022, Furthermore, ROE has a positive though insignificant impact on stock prices. Meanwhile, EPS and PER have a statistically significant yet positive impact on the stock prices of this sector during the same period. Also simultaneous analysis revealed that ROA, ROE, EPS, and PER are collectively associated with a statistically significant effect on stock prices.
The Implementation of HR Competency and medication safety at Belleza Kedaton Hospital 2024 dr Agung Family, Joko Agung N; Kosasih; Yuliaty, Farida
Jurnal Manajemen Informasi Kesehatan (Health Information Management) Vol. 10 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Kesehatan Sapta Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51851/jmis.v10i1.587

Abstract

Abstract fenomena medication safety yang di catat dan dilaporkan beberapa institusi pelayanan kesehatan sebagai kejadian medication error menjadi fokus utama meningkatkan pasien safety.Persoalan tersebut menarik penulis untuk menyajikan analisa terkait Gap dan issue dilapangan dalam kajian ilmiah, Tujuan penelitian : Menganalisis Kompetensi sdm kesehatan dan Mengembangkan konsep upaya peningkatan komitment medication safety. Paradigma penelitian menggunakan metode kualitatif,pendekatan yang digunakan dengan studi kasus,bersifat deskriptif eksploratori.Kompetensi sdm medis tercerminkan dalam oprasional pelayanan medis yang berfokus pada pasein safety,gap dan fenomena dilapangan masih banyak dilaporkan variabel kompetensi tidak maksimal berjalan,perihal ini menyebabkan potensi resiko terjadinya medication error,aspek SDM menjadi fokus persoalannya sehingga komitment madication safety terabaikan.Dapat disimpulkan Kompetensi Petugas medis sangat berperan untuk mewujudkan komitment medication safety. Keywords:KompetensiSDM, Medication Safety
IMPACT OF POVERTY, STUNTING AND WASTING ON THE SPECIFIC INDEX FOR STUNTING MANAGEMENT IN TODDLERS AGED 0-59 MONTHS IN DOMPU Mantikaisih Laras, Andi Tenri; Kosasih; Malik, Rahadian
JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Vol. 5 No. 2 (2024)
Publisher : PG PAUD Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jp2kgaud.2024.5.2.393-403

Abstract

This research aims to obtain an analysis regarding the influence of poverty, stunting, and wasting on the special index for stunting management in children aged 0-59 months in Dompu Regency, West Nusa Tenggara, both partially and simultaneously. This research uses a descriptive quantitative approach, with the population being all toddlers aged 0-59 months in 10 health center areas in Dompu Regency, covering a period of 7 years from 2017 to 2023. The techniques used to collect data are literature study and documentation study, as this research utilizes secondary data. The data processing method in this research employs SPSS version 25. The research results indicate that poverty, stunting, and wasting have a positive and significant simultaneous effect on the special index for stunting management. However, when examined individually, poverty and stunting do not have a significant effect on the special index for stunting management, while wasting does have a positive and significant effect on it. Referring to the results of this research, efforts to maintain and even improve the variables that are still considered lacking in this study are necessary so that the rates of poverty, stunting, and wasting continue to decline, and the index specifically for stunting management increases as a form of the government's successful performance. Keywords: Poverty, Stunting, Wasting, Nutrition Status, Special Index of Stunting
Analisis Dimensi Efektivitas Program Polri Belajar Terhadap Kinerja Anggota Polri di Polres Sukaharjo Yuwono, Ismanto; Kosasih; Yuliaty, Farida
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3574

Abstract

This study investigates the impact of the "POLRI Belajar" program on enhancing the performance of police officers at the Sukoharjo Police Resort. The program aims to improve the knowledge, skills, and work attitudes of officers in addressing the increasingly complex challenges and demands of society. This research employs a quantitative method, with data collected through a survey distributed to 83 program participants. The data is analyzed using multiple linear regression. The analysis results indicate that the three independent variables knowledge, skills, and attitude have a significant impact on performance. Specifically, the knowledge variable (X1) shows a significant influence with a coefficient of 0.630 and a significance value of 0.000. In contrast, the skills variable (X2) also has a significant effect, with a regression coefficient of -0.165 and a significance value of 0.013. Additionally, the attitude variable (X3) demonstrates a significant influence with a regression coefficient of 0.282 and a significance value of 0.000. The study concludes that the "POLRI Belajar" program considerably improves police personnel performance, notably by reinforcing knowledge, abilities, and work attitudes. This conclusion emphasizes the need of continual training inside police organizations and suggests the creation and improvement of such programs in the future. Furthermore, this study opens the door to future in-depth investigations into other elements that may impact police performance.
Co-Authors Aryani Kusuma Mukti Ayu Laili Rahmiyati Bambang Agus W Bambang Widarsono Byan M Pratama Carens Sintha Iralin De Ivanka Dahrul Effendi Detya Okti Murni Dharma Jaya Hartono Dian Kurniasih, Dian Djogo, Ony dr Agung Family, Joko Agung N Dramora Nepy Asmara Ellen Angelique Hardjono Etty Sofia Mariati Asnar Fajarini Farida Yuliati, Farida Farida Yuliaty Farida Yuliatya Fitriana Habeahan, Immanuel Heru Atnioko Hutagaol, Tetty Irawan Sugoro Isah Amini Yasmin Kadarisman, Sumeidi Kathlyn Allysha Kurniasih, Aas Liya Megawati Mahqfiroh, Juliatul Malik, Rahadian Mantikaisih Laras, Andi Tenri Masitoh, Imas Siti mulyani, sri rochani Noor, Laili Savitri Nurfitriani, Astrid Nurmala Ahmar Padma Negara, M. Rizqi Panjaitan, Biller Prima, Dero Ridwan Rini Hastuti Riris Liani Risma Ariyani Rita Sulastini Rukhiyat Syahidin Rulia Suhono Tatang Sudrajat Taufik Zulfikar Timotius Gavriel Kristo Tjitrayudha, Marcel Vip Paramarta Widjajanti Utojo Yuwono, Ismanto Yuyun Yuniarsih Zaenal Aripin