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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MOTIVASI Jurnal Manajemen dan Bisnis Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Lusia Nargis, Lusia
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Other

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Pengaruh Kualitas Jasa terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening di Kota Palembang Nargis, Lusia
MOTIVASI Vol 2, No 2 (2017): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v2i2.2047

Abstract

ABSTRACTPurpose - The purpose of this research are to know influence of service quality ( tangibles, reliability, responsiveness,assurance and emphaty) to customer satisfaction, trust and customer loyalty Bus Rapid Transit (BRT) Trans Musi in Palembang and also influence customer satisfaction and trust to customer loyalty Bus Rapit Transit (BRT)inj PalembangDesign/methodology - This research is taken 100 passengers BRT- Trans Musi, while data is collected by using questionnaire. Analysis technique use Path Analysis and processed using sofware SPSS 22,0 for windowsFindings – This results shows there are significant correlations between service quality to customer loyalty in the dimensions of service quality is tangibles, reliability, responsiveness, assurance and empathy. The fifth aspect of this dimension of service quality has a positive influence on the level of customer loyalty 81,7 percent, and there is significant correlations between customer satisfactions and trust to customer loyalty 6,56 percent, service quality has a positif influence on customer satisfaction 37,5 percent, In direct, service quality influence customer service trust and customer loyalty 90,8 percent
Adapting To Change: A PEST Analysis Of Private Universities In Palembang In The Era Of Digital Transformation Makmun, Irayani; Zanariah, Mariyam; Nargis, Lusia; Azrin, Amrillah; Ridwan, Muhammad
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8221

Abstract

The rapid progress of digital technologies has significantly altered higher education, forcing institutions to adjust to emerging political, economic, social, and technological (PEST) realities. Private universities in Palembang, Indonesia, encounter distinct challenges and opportunities during this digital transformation, yet there is a lack of comprehensive research that systematically explores the external factors affecting their adaptation strategies. This research utilizes a PEST analysis framework to examine the influence of political regulations, economic limitations, societal changes, and technological progress on private universities in Palembang as they strive to manage digital transformation. Using a qualitative methodology, this study integrates secondary data from government initiatives, institutional reports, and scholarly literature, along with firsthand insights from university stakeholders. This study aims to provide insights into how these institutions can adapt to changes in their external environment. The results indicate that political variables, such as national education strategies and accreditation requirements, play a crucial role in influencing the adoption of digital technologies, while financial obstacles like funding constraints and student affordability impede technological investments. Societal factors, including evolving student expectations and gaps in digital literacy, also affect institutional approaches, whereas differences in technological infrastructure create both challenges and avenues for innovation. Through a comprehensive PEST analysis, this study adds to the conversation on the resilience of higher education and provides practical recommendations for policymakers, university administrators, and educators within Indonesia's changing digital environment.
Efficiency Unleashed: Streamlining Operations for Organizational Excellence Brastoro; Nargis, Lusia
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 2 No. 02: Driving Efficiency and Innovation: Transforming Organizations in the Era of Digital A
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v2i01.57

Abstract

This study explores the interplay between operational efficiency, innovation practices, and employee engagement in driving organizational excellence at PT Bandung Indah Gemilang. Using a quantitative research design and random sampling of 70 employees, the study analyzes direct and indirect effects using Smart PLS. Results indicate that operational efficiency and innovation practices both have significant positive impacts on organizational excellence. Additionally, employee engagement significantly mediates these relationships, enhancing the overall effect of operational efficiency and innovation practices on organizational excellence. The findings emphasize the critical role of employee engagement in maximizing the benefits of operational efficiency and innovation, providing actionable insights for organizations aiming to achieve and sustain high performance.
Co-Authors Amrillah Azrin Brastoro Makmun, Irayani Muhammad Ridwan Zanariah, Mariyam