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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Manajemen Jurnal Ekonomi Perusahaan Jurnal Pengabdian Mandiri Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia JER Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Brastoro
Institut Bisnis Dan Informatika Kwik Kian Gie
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Aspek Bisnis Usaha Toko Roti di Jakarta Brastoro
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.281 KB) | DOI: 10.46806/jep.v27i2.766

Abstract

CrocoBread is a company engaged in the field of bakery, which is planned to use in a bazaar concept. CrocoBread planned to be established in Sunter Hijau Raya Blok E2/21, Sunter, North Jakarta. The intended target market is people from middle social class that likes to hang out in the mall, and lives around Jakarta area. The initial investment required by CrocoBread is IDR 200.000.000,-. this capital provided from private funding by the parents of the CrocoBread owner. The capital will be allocated to rent, purchase of the equipment, supplies, raw materials, and cash. CrocoBread will hire 5 employee in carrying out operations consisting of a manager, 2 chefs, 1 operational assistant, and 1 sales marketing. The assessment of CrocoBread performance has been assessed financially through income statement performance, cash flow projection, and balance sheet performance. Moreover, the feasibility studies of CrocoBread was done by using several methods of investment appraisal, such as: Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), and Internal Rate of Return (IRR). From those assessments and studies, the results show CrocoBread has a positive Net Present Value worth IDR 1.128.587.435,-; Break Even Point value annually less than income, Payback Period for 7 months and 17 days, and the value of Internal Rate of Return is 167%. Therefore CrocoBread is a good business to be run. Keyword: Break Even Point, Net Present Value, Payback Period, Internal Rate of Return.   References: Buku Teks David, F. R., & David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Edisi 16, Global Edition, Malaysia: Pearson Education.  Saiman, L. (2014). Kewirausahaan : Teori Praktik dan Kasus-Kasus, Edisi 2, Jakarta: Salemba Empat. Kotler, P., & Armstrong, G. (2018). Principles of Marketing, Edisi 17, Global Edition, Italy: Pearson Education.  Kotler, P., & Keller, K. L. (2016). Marketing Management, Edisi 15, Global Edition, United States: Pearson Education. Heizer, J., Render, B., & Munson, C. (2017). Principles of Operations Management: Sustainability and Supply Chain Management, Edisi 10, Global Edition, Malaysia: Pearson Education. Robbins, S. P., & Coulter, M. (2018). Management, Edisi 14, United States: Pearson Education. Saiman, L. (2014). Kewirausahaan : Teori Praktik dan Kasus-Kasus, Edisi 2, Jakarta: SalembaEmpat. Gitman, L. J., & Zutter, C. J. (2015). Prrinciples of Managerial Finance, Edisi 14, Global Edition, United States: Pearson Education.  Weygandt,J. K,Paul, & Kieso,D (2016). Financial Accounting, Edisi 3, IFRS Edition, United States : John Wiley & Sons, Inc. Husnan, S. & Muhammad, S (2014). Studi Kelayakan Proyek Bisnis, Edisi 5, Yogyakarta: UPP STIM YKPN Ebert, R. J., & Griffin , R. W. (2017). Business Essentials, Edisi 11, Global Edition, Malaysia: Pearson Eduction.  Crouhy, M., Galai, D., & Mark, R. (2014). The Essentials of Risk Management, Edisi 2, United States: Mc Graw Hill Education. Sumber Website Badan Pusat Statistik Kota Jakarta Utara (2019), Penduduk, Laju Pertumbuhan Penduduk, Distribusi Persentase Penduduk Kepadatan Penduduk, Rasio Jenis Kelamin Penduduk Menurut Kelurahan dan Kecamatan di Kota Jakarta Utara 2019, diakses pada Februari 2021, https://jakutkota.bps.go.id/indicator/12/213/1/penduduk-laju-pertumbuhan-penduduk-distribusi-persentase-penduduk-kepadatan-penduduk-rasio-jenis-kelamin-penduduk-menurut-kelurahan-dan-kecamatan-di-kota-jakarta-utara.html Bank Indonesia (2019), Kriteria UMKM, diakses pada Februari 2021, http://bi.go.id/id/tentagbi/uubi/documets/UU20Tahun2008UMKM.pdf Kemas, R (2020), Melirik Usaha Rice Box Yang Kini Sedang Berjaya, diakses pada Maret 2021, https://bisnisukm.com/melirik-usaha-rice-box-yang-kini-sedang-berjaya.html Badan Pusat Statistika (2020), Indeks Harga Konsumen dan Inflasi Bulanan Indonesia, diakses pada Februari 2021, https://www.bps.go.id/statictable/2009/06/15/907/indeks-harga-konsumen-dan-inflasi-bulanan-indonesia-2006-2020.html Badan Pusat Statistika (2020), Pendapatan per Kapita Indonesia Capai Rp 59 Juta Pada 2019, diakses pada Februari 2021, https://databoks.katadata.co.id/datapublish/2020/02/05/pendapatan-per-kapita-indonesia-capai-rp-59-juta-pada-2019 Pajak (2016), Cara Daftar NPWP Online, Online-pajak.com, diakses pada April 2021, https://www.online-pajak.com/daftar-npwp-online-wajib-pajak-orangpribadi Dinas PM & PTSP Provinsi DKI Jakarta (2021), Detail Perizinan: Surat Izin Usaha Perdagangan (SIUP) Kecil Perorangan Baru, diakses pada Juni 2021, http://pelayanan.jakarta.go.id/site/detailperizinan/571 Sandi, F, CNBC Indonesia (2020), 5 Gubernur ini Naikkan UMP 2021, Wilayah Kamu Salah Satunya?, diakses pada Juni 2021, https://www.cnbcindonesia.com/news/20201103111629-4-198878/5-gubernur-ini-naikkan-ump-2021-wilayah-kamu-salah-satunya Nabilla, F, Suara.com (2021), Rincian Tarif Listrik PLN per KWH April – Juni, diakses pada Juli 2021, https://www.suara.com/news/2021/03/11/090541/rincian-tarif-listrik-pln-per-kwh-april-juni-2021?page=all PT Aetra Air Jakarta (2021), Info Tarif Biaya Pelanggan, diakses pada Juli 2021, https://aetra.co.id/info_pelanggan/info_tarif_biaya Indihome (2021), Paket Dual Play, diakses pada Juli 2021, https://www.indihome.co.id/ Fitriya, Klikpajak.id (2021), Siapakah Yang Boleh Menggunakan Tarif PPh Final PP No 23 Tahun 2018?, diakses pada Agustus 2021, https://klikpajak.id › tarif-pph-final-pp-no-23-tahun-2018 Bank Central Asia (2020), Produk Simpanan Tahapan BCA, diakses pada Juli 2021, https://www.bca.co.id/id/Individu/Produk/Simpanan/tahapan   Bank Central Asia (2020), Suku Bunga Dasar Kredit, diakses pada Agustus 2021, https://www.bca.co.id/individu/sarana/kurs-dan-suku-bunga/suku-bunga-dasar-kredit Peraturan Pemerintah dan Undang-Undang Republik Indonesia. 2008. Undang-Undang No. 20 Tahun 2008 Tentang Usaha Mikro, Kecil, dan Menengah, Lembaran Negara RI Tahun 2008, No. 93. Sekertariat Negara. Jakarta.
“Peach Gum Dessert” Investment Feasibility Analysis Bernadine Bernadine; Brastoro Brastoro
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6504

Abstract

This study aimed to determine the feasibility of Investment in Peach Gum dessert for five years, 2022-2026. The sample of this study is determined based on data and information from the company's financial statements, in the form of a Balance Sheet, Cash Flow Statement, and Profit and Loss Statements for the 2022 -2026 period. The data analysis technique uses investment feasibility methods, namely Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI). The results showed that the investment in Peach Gum dessert is feasible because, based on the Income Statement Performance for the next five years, it generates an increasing profit every year. Moreover, based on Cash Flow Performance for the next five years, the final cash flow is always positive and increases yearly. While the results of the calculation using the investment feasibility assessment resulted in an NPV of Rp. 708.689.398, Internal Rate of Return (IRR) of 40%, where this value is greater than the expected rate of return of 7,68%, Profitability Index (PI) of 2,3158349625 with a total payback period of 2 years six months 15 days, so it can be concluded that the investment is feasible. 
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY MEDIATED BY BRAND TRUST Tumpal JRSitinjak; Abdullah Rakhman; Toni Sitinjak; Brastoro Brastoro; Bernadine Bernadine
International Journal of Social Science Vol. 2 No. 3: Ocktober 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i3.3645

Abstract

This research aims to analyze the influence of Service Quality, Brand Trust, and Loyalty of Starbucks customers. Through this research, the researcher can find out the magnitude of influence that occur on customer loyalty. Based on the purpose of this research, the hypotheses are; H1: Service quality influences on brand trust; H2: Service quality influences on customer loyalty; and H3: Brand trust influences on customer loyalty. Judgmental sampling is non-probability sampling technique that has been used for this research. The data was gathered through the communication method as the data are collected from 100 respondents by distributed questionnaire and for essential measurements using Likert Scale. The research method was validated through construct validity and reliability test, and for hypotheses test Structural Equation Model (SEM) analysis was used. The result of this research indicates that service quality significantly influences toward brand trust. Service quality doesn’t influence toward customer loyalty. Then, brand trust also doesn’t influence toward customer loyalty. After the processes conducted in this research, it can be concluded that only service quality give positive influence to brand trust in Starbuck. For the sugestion, much better if there is availability to give any feedback, the purpose is to know about lacks of Starbucks
“YUK NABUNG SAHAM” Antara Untung dan Buntung Deteksi Dini dengan ICHIMOKU Budi Wasito; Brastoro Brastoro; Sigit Birowo
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.901 KB) | DOI: 10.35746/bakwan.v2i2.302

Abstract

Yuk Nabung Saham (YNS) is a campaign to invite the public as potential investors to invest in the capital market by buying stocks regularly and periodically. This campaign is intended to change the habits of the Indonesian people from the habit of saving to investing, so that the Indonesian people begin to move f om a saving society to an investment society. Since the Yuk Nabung Saham campaign was launched on the 12 November 2015 by the Vice President of the Republic of Indonesia Mr. Muhammad Jusuf Kalla, it turned out that the Indonesia Stock Exchange (IDX) was able to encourage an increase in the number of investors including millennial investors. Based on IDX data, the number of single investor identification (SID) at the end of 2020 increased by 1.39 million, a jump of 61% compared to the end of 2019. So that the number of SID increased from 2.4 million to 3.88 million. In fact, as of 4 February 2021, the number of SIDs on the capital market has exceeded 4.1 million. In this regard, people who have chosen the capital market as a medium for saving, however, need to be enlightened about the need for indicators to be used to anticipate whether stock savings will increase or vice versa. Deep downtrend conditions have an impact on the risk of eroding the value of stock deposits so that you must take cut-loss steps as soon as possible so that the losses will deepen. For this reason, the team of lecturers, through community service activities in collaboration with DEKOPINDA, gave a webinar with the title "Let's Save Stocks", between the advantages and disadvantages of early detection with ICHIMOKU.
ASPEK BISNIS USAHA LAUNDRY SEPATU DI JAKARTA Brastoro
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.667

Abstract

Footish is a business engaged in laundry shoes by offering shoe washing services using Dry Cleaning methods. This business markets its business by disseminating information through social media in the form of Instagram and Facebook and the sneakers community in Jakarta. The initial investment requirement for Footish is Rp. 286,873,000 which is used to rent buildings for 1 year, equipment costs and equipment costs, as well as initial cash reserves. Proforma calculation of profit and loss for 5 years, namely from 2019 to 2023 shows a positive and visible number will always increase every year, as well as for the pro forma cash flow and pro forma balance sheet. The results of the analysis of the feasibility of Footish business prove that this business is quite feasible to run because judging from the break-even point analysis shows that the sales generated by Footish are greater than the value of BEP. Then the value of NPV is greater than zero, which is Rp. 495,893,250 using the credit interest rate of 11.83%. The IRR value obtained is 63.17% greater than the Expected Rate of Return of 11.83%. Payback Period analysis that shows the return on investment from this business is for 1 year 7 months 3 days. Keywords: Business Feasibility, BEP, Investment Feasibility, NPV, PI, PP, IRR
ASPEK BISNIS USAHA NGAMBING DI KELAPA GADING JAKARTA UTARA Brastoro Brastoro; Elisabeth Vita Mutiarawati
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.807

Abstract

The writing of the Ngambing business plan is due to the changing lifestyle of the general public who are interested in new, practical products that can support this lifestyle. So the author opened a goat satay box rice business which is rarely found. Ngambing has competitors in the same industry, but are presented with their own uniqueness. Therefore, an analysis of the industry and competitors has been carried out and the results can be seen the advantages and disadvantages of each business. Ngambing provides products in the form of goat satay rice boxes with various choices of Indonesian spices. And use a variety of marketing strategies. Ngambing has a production plan flow that involves internal and external parties. Ngambing plans the need for five employees to carry out its operational activities. The initial investment required by Ngambing is Rp. 695,868,373. Sources of funds obtained from personal savings and parents. Ngambing has considered the impacts and risks of existing businesses, and tries to minimize them according to applicable standards. From the results of the calculation of Net Present Value, Payback Period, Profitability Index, and Break Even Point are declared feasible to be run by the company. Keywords: NPV, Payback Period (PP), Profitability Index (PI), BEP.
The influence of price levels, product quality and service quality on the purchasing decisions of customers of the SA Interior store at ITC Cempaka Mas Brastoro Brastoro; Muhammad Fuad; Elisabeth Vita; Elis Sondang Dasawaty; Abhishek Pursnani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232421

Abstract

Interior Design of a room is the main aspect that contributes to the beauty of the room and also the comfort of people in the room. Globalization contributes to the rampant development of sales of products for interior design needs with a supply of quality goods and competitive prices. Many new entrepreneurs act as part of the distribution channel and open retail businesses. One of them is SA Interior. The theories used in this study are price, product quality, service quality and purchasing decisions. Price Level, Product Quality and Quality of Service are free/independent variables (X), Purchasing Decisions are bound/dependent variables (Y) and the object of research is the SA Interior store at ITC Cempaka Mas. The sample used in this study was SA Interior customers who purchased SA Interior products at least 1 time. The data collection technique uses communication techniques by distributing questionnaires (via Google Form) with a total of 100 respondents. This research shows that the price level has a positive and significant influence on the purchasing decisions of SA Interior customers, the quality of the products has a positive and significant influence on the purchasing decisions of SA Interior customers and the quality of service has a positive and significant influence on the purchasing decisions of SA Interior customers. Simultaneous price levels, product quality and service quality have a significant influence on the purchasing decisions of SA Interior customers. The conclusion of this study is that the price level, product quality and service quality have a positive and significant influence on the purchasing decisions of SA Interior customers at ITC Cempaka Mas.
Pelatihan Aplikasi Komputer Microsoft Word, Microsoft Excel, SPSS Bagi Siswa-Siswa SMA Kristen Tunas Bangsa Cakung Wasito, Budi; Brastoro; Birowo, Sigit
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v3i2.455

Abstract

Perkembangan teknologi informasi kini semakin maju dengan adanya alat yang memudahkan manusia bekerja secara efektif dan efisien, yaitu media komputer. Adapun aplikasi yang begitu banyak diperlukan dan digunakan oleh sebagian besar masyarakat adalah aplikasi untuk perkantoran dalam hal ini adalah Microsoft Office dan SPSS. Ada kalanya seseorang ingin mengetahui sejauh mana tingkat kemampuan yang dimilikinya dalam penguasaan program tersebut sedangkan masih sedikitnya lembaga atau instansi terkait yang menyediakannya. Dengan adanya pelatihan diharapkan dapat dan mampu mengoptimalkan kemampuannnya serta merasa diakui kemampuannya dalam mengolah Aplikasi Ms. Office dan Aplikasi SPSS dan dibantu dengan cara yang mudah untuk mendapatkannya, maka dengan media internet yang canggih dapat memungkinkan kita untuk melakukan latihan tes secara online dengan mudah tanpa harus melakukan kursus yang membutuhkan waktu yang lama sehingga dengan waktu yang relatif sedikit kita dapat mengetahui tingkat kemampuan penguasaan program aplkasi dalam hal ini Microsoft Office dan SPSS.
Pengaruh green marketing dan citra merek terhadap keputusan pembelian produk Mcdonald’s di Jakarta Utara Winata, Jessica; Bernadine; Brastoro
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (654.699 KB) | DOI: 10.32670/fairvalue.v4i8.1466

Abstract

Global warming increases the awareness of the Indonesian people about the importanceof efforts to preserve the environment. One of the forms is the change in the lifestyle of theIndonesian people to start using ecofriendly products. One of the company that isaggressively implementing the concept of Green marketing is McDonald's Corporation.Moreover, in implementing green marketing, McDonald's Corporation also continuouslyto strive to improve a positive brand image and compete in the market to win the heartsof consumers so that it can influence consumer purchasing decisions. This study aimsto analyze the effect of green marketing and brand image on the purchasing decisions ofMcDonald's products in North Jakarta.This study uses a quantitative method with theobject of research being McDonald's restaurants located in North Jakarta. Data wascollected through the distribution of online questionnaires via Google Form. The dataanalysis techniques used in this study include validity test, reliability test, descriptiveanalysis, classical assumption test and multiple regression analysis, individual parametersignificant test (t test), and coefficient of determination (R2). All data were processed usingthe IBM SPSS Statistics 20 program. This study concluded that green marketing and brandimage have a positive and significant effects on purchasing decisions for McDonald'sproducts in North Jakarta. The suggestions given are to maintaining and increasing theapplication of the green marketing concept and carrying out Corporate SocialResponsibility (CSR) to build a positive brand image.
Kajian intensitas komitmen generasi ketiga pada perusahaan bisnis keluarga di Jakarta Bernadine; Brastoro
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.223 KB) | DOI: 10.32670/fairvalue.v4i8.1467

Abstract

Family business has an important role in reinforcing the world economy. It is supportedby data that 80 % -98 % of business in the world is family business. Results of previousstudies showed empirical fact that only 12 % of family businesses were able to survive thethird generation and only 3 % are capable of growing up to the fourth generation . Thisstudy aims to assess the intensity of the commitment to the company's third generation ofthe family . By using purposive sampling technique was found 56 samples from the studypopulation of 106 students in business management class family in Kwik Kian Gie Schoolof Business odd semester 2013-2014. The data analysis of this study employed a qualitativeapproach using a likert scale and the mean score dimensional. This study concluded thatthe third generation has a strong commitment to the family business on a willingness,pride, involvement , and loyalty dimensions, while the next generation 's commitment invalues dimension are not as strong as the commitment of the other four dimensions.
Co-Authors Abdullah Rakhman Abhishek Pursnani Amelia Sandra Arfa, Farahdiba Fauzana Armi Bakar Bakar, Armi Bernadine Bernadine Bernadine Bernadine Budi Wasito Budi Wasito Elis Sondang Dasawaty Elisabeth Vita Elisabeth Vita Mutiarawati Hamama, Fatin Liaw Bun Fa Lusia Nargis Lusia Nargis, Lusia Martha Ayerza Esra Muhammad Fuad Muhammad Fuad Nurlela Nurlela Nurlela Nurlela Sigit Birowo Sigit Widiyarto Sriyanto Supian, Dede Supian Toni Sitinjak Tumpal JRSitinjak Wasito, Budi Winata, Jessica