Article Per Year (5 Year)
p-Index From 2020 - 2025
5.446
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Indian Journal of Forensic Medicine & Toxicology Metta : Jurnal Ilmu Multidisiplin Jurnal Bina Bangsa Ekonomika Prosiding University Research Colloquium Review of Accounting and Business Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Riset Akuntansi dan Keuangan Indonesia Journal of Ekonomics, Finance, and Management Studies
Yuli Tri Cahyono
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
PENGARUH BALANCED SCORECARD, LEVERAGE, DAN INTELLECTUAL CAPITAL TERHADAP KINERJA KEUANGAN (Studi Kasus pada Perusahaan Perbankan yang Terdaftar di BEI Periode 2021-2024) Widiatmoko, Dellen Adelya; Yuli Tri Cahyono
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17333

Abstract

Financial performance assessment is used to measure management effectiveness in improving business performance and achieving strategic goals. Factors that affect financial performance include the balanced scorecard (BSC), leverage, and intellectual capital (IC). BSC helps overcome the limitations of financial-based measurement by offering a strategic framework that includes nonfinancial aspects and is supported by information technology. Leverage refers to the utilization of debt to increase profits, but excessive use can increase the risk of bankruptcy. Meanwhile, IC includes employee knowledge and skills that become a competitive advantage, although its measurement is still not widely standardized. The purpose of this study is to analyze the effect of balanced scorecard, leverage, and intellectual capital on financial performance. The method used in this research is quantitative method. The results of this study are Balanced Scorecard affects financial performance while, Leverage and Intellectual Capital have no effect on financial performance.
PENGARUH BRAND IMAGE, VIRAL MARKETING, DAN BRAND TRUST TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI FINTECH (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Surakarta) Sekar Ade Dyah Wirawati; Yuli Tri Cahyono
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17450

Abstract

In the industry 4.0 era, digital wallets and financial technology (fintech) are growing rapidly and are supported by government regulations, especially OJK. A positive brand image strengthens the perception of reliability and security of the app, while viral marketing leverages the power of social media to expand reach and increase brand awareness. On the other hand, brand trust is a key determinant in building consumer loyalty because it involves data security and transaction convenience. The integration of these three aspects is considered important for fintech app managers to attract, retain, and increase user loyalty in a competitive market. This study aims to analyze the effect of brand image, viral marketing, brand trust on the decision to use fintech aplication. This study uses quantitative research methods. The results of this study are viral marketing and brand trust affect the decision to use the fintech application while Image has not.
Co-Authors Aisy, Rihadatul Anisa Yani Ardi Saputri Astuti, Fazila Agist Atwal Arifin Atwal Arifin, Atwal Bella Puspitasari Benny Tjahjono Daryono Soebagiyo Devy Anggraeni Widya Putri Edy Purwo Saputro Eskasari Putri Fatya Athallah Dhisa Ramadhiarto Fereshti Nurdiana Fereshti Nurdiana, Fereshti Fierlanda Sheren Ayundha Wardani Firmansyah, Zaky Iqbal Ikawati Dya Lestari Indira M, Lestiyana Kusuma Wijayanto Lestiyana Indira M Mahameru Rosy Rochmatullah Nashirotun Nisa Nurharjanti Noviar Usman Varisi Pambudi, Indri Adi Permata, Muna Windiya Ega Pramesti, Andita Galuh Pratiwi, Rista Pribadi, Salsabilla Ayuningtias Puspita Suci Prasetyana Putri, Devy Anggraeni Widya Rahman, Sandy Fathur Resti Kurniasari Rihadatul Aisy Rizkiningtyas Saraswati Safitri, Amanda Nur Ali Sekar Ade Dyah Wirawati Setyorini, Putri Indah Sulis Mardiyanto Tia Putri Permatasari Triyono Triyono Triyono Triyono Widiatmoko, Dellen Adelya Widowati Dian Permatasari Yeni Septyani