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All Journal Fokus Bisnis Jurnal Ilmiah Akuntansi dan Keuangan Accounting and Management Journal Jurnal JURISTIC (JuJUR) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Proceeding Seminar Nasional IPA
Ika Susilowati, Ika
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Journal : Jurnal Ilmiah Akuntansi dan Keuangan

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ANALISIS PENGARUH STORE ATMOSPHERE DAN FOOD QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WARAK KOFFIE PURWOKERTO Susilowati, Ika
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 7 No 2 (2018): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.047 KB) | DOI: 10.32639/jiak.v7i2.275

Abstract

Consumer purchasing decisions is important to note because this will certainly be a consideration for the customer to make a purchase. This research aims to analyze the influence of Store Atmosphere and food quality against consumer purchasing decisions. The respondents in this study was consumers Warak Koffie taken as many as 126 people with gender composition of 114 men and women of those 12 people. The results showed that store atmosphere and food quality together gave significant influence towards purchasing decisions.Keywords : Consumer purchasing decisions, Store Atmosphere, Food Quality
Co-Authors AA Sudharmawan, AA Agestina, Khussnul Dewi, Novi Ratna Faizun, Muhammad Kaharti, Eni Listiaji, Prasetyo Purba, Febri Adi Rini, Setyo Siti Nur Azizah, Siti Nur Solehatun, Siti Solichin, Much. Riyadus Trifiyanto, Kabul