Articles
<![CDATA[Pengaruh Motivasi Intrinsik, Motivasi Ekstrinsik dan Komitmen Pelayanan Tenaga Kesehatan Terhadap Kualitas Pelayanan BPJS Kesehatan ]]>
<![CDATA[Solichin, Much. Riyadus]]>;
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 1 (2020): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v19i1.407
<![CDATA[The author of this paper aims to increase the delivery of health workers in private hospitals in serving patients using BPJS health. As for the background of this writing because now BPJS patients' views on health services are not good especially in private hospitals, marked by the issue of electronic media issues about public complaints that there are differences in health services provided by public hospitals compared to BPJS patients where parties public hospitals prioritize public patients more than patients participating in the health BPJS. This research is a quantitative study conducted through surveys and questionnaires. In this study involved 90 respondents in 9 private hospitals which are service providers in collaboration with BPJS in Kebumen Regency. For intrinsic motivation variable of 2,292 is greater than t table 1,198 with a significance value of 0.024 <0.05 so it can be concluded that the hypothesis is accepted. the t value for the extrinsic motivation variable is 0.029 smaller than t table 1.198 with a significance value of 0.977> 0.05 so it can be concluded that the hypothesis is rejected. t value for the commitment variable of 2.470 is greater than t table 1.198 with a significance value of 0.015 <0.05 so it can be concluded that the hypothesis is accepted. The results obtained are intrinsic motivation influencing the quality of labor services in private hospitals. So if the motivation of medical personnel services increases, the quality of services provided will increase. Extrinsic motivation does not affect the quality of labor services in private hospitals. So if the extrinsic motivation of medical personnel services increases / decreases, it cannot stimulate the quality of services provided. Commitment affects the quality of labor services in private hospitals. So if the commitment of medical personnel services increases, the quality of services provided increases. Intrinsic motivation, extrinsic motivation and commitment together affect the quality of labor services in private hospitals. So that the motivation of medical personnel services can stimulate the quality of services provided.]]>
<![CDATA[Measuring Indigenous Product Attractivens trough Autenticity Perspective ]]>
<![CDATA[Setyawati, Harini Abrilia]]>;
<![CDATA[Trifiyanto, Kabul]]>;
<![CDATA[Zakiyah, Tuti]]>
<![CDATA[ Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v6i4.2632
<![CDATA[Batik is Indonesia's cultural heritage. Batik can be associated as an Indonesian brand. This research is aimed at examining the influence of the authenticity dimension which contains heritage, sincerity and quality commitment on indigenous product attractiveness. The research design used was expanatory. The number of samples in this study was 100 batik practitioners spread across 6 big cities in Central Java. The data collection method uses a questionnaire. Processing using SEM techniques and using the Smart PLS tool. The findings of this research are that heritage and quality commitment influence indigenous product attractiveness. Sincerity is proven to have no effect on indigenous product attractiveness. These findings contribute to research on how to build indigenous product attractiveness by strengthening authenticity values.]]>
<![CDATA[The Effect of TikTok Live Streaming Shopping on Online Consumer Trust ]]>
<![CDATA[Kholifah, Kholifah]]>;
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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<![CDATA[Purchasing decisions are a process that begins when consumers recognize a need, look for options, then evaluate alternatives and then choose certain products and services. Purchasing decisions are formed based on consumer perceptions of a company's offerings and its brand. Various studies have indicated that social media is an efficient marketing tool to influence consumers. In the midst of intense business competition, business actors must continue to follow developments in social media trends. One of the new features introduced by TikTok is Live Streaming, which can be used by businesses as a marketing strategy. Live Streaming Shopping (LSS) is the latest trend that allows businesses to interact in real-time with consumers. This research aims to evaluate the impact of LSS on online consumer trust, identify the influence of trust on purchasing decisions, and analyze the impact of LSS on purchasing decisions, both directly and indirectly through the level of trust in the TikTok social media platform. This research was conducted by interviewing respondents who had followed and made purchasing decisions via Live Streaming Shopping on the TikTok social media platform. This type of research is explanatory research which uses quantitative methods. Next, the data was analyzed using the Path Analysis technique to assess the influence of the variables studied, both directly and indirectly.]]>
<![CDATA[Measuring Indigenous Product Attractivens trough Autenticity Perspective ]]>
<![CDATA[Setyawati, Harini Abrilia]]>;
<![CDATA[Trifiyanto, Kabul]]>;
<![CDATA[Zakiyah, Tuti]]>
<![CDATA[ Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v6i4.2632
<![CDATA[Batik is Indonesia's cultural heritage. Batik can be associated as an Indonesian brand. This research is aimed at examining the influence of the authenticity dimension which contains heritage, sincerity and quality commitment on indigenous product attractiveness. The research design used was expanatory. The number of samples in this study was 100 batik practitioners spread across 6 big cities in Central Java. The data collection method uses a questionnaire. Processing using SEM techniques and using the Smart PLS tool. The findings of this research are that heritage and quality commitment influence indigenous product attractiveness. Sincerity is proven to have no effect on indigenous product attractiveness. These findings contribute to research on how to build indigenous product attractiveness by strengthening authenticity values.]]>
<![CDATA[Peran Emotion Based Attachment Ter-hadap Brand Loyalty dengan Customer Experience sebagai Pemoderasi ]]>
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 3 (2024): September - Desember 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jv.v19i3.6083
<![CDATA[This research has proven the influence of emotion based attachment (brand love, brand passion, and brand pride) on brand loyalty with customer experience as a moderating variable. A total of modern café in Kebumen contributed to filling out the questionnaire. Purposive sampling was used by determining the criteria for respondents, namely those aged between 17 and more than 40 years and who had made purchases more than once. SmartPLS 3 SEM is used to process data. The research results showed that brand loyalty was directly influenced only by brand passion and brand pride, but not by brand love. Customer experience cannot moderate the influence of brand loyalty and brand passion on brand loyalty. However, customer experience can moderate the relationship between brand pride and brand loyalty. In conclusion, positive emotional attachment occurs in brand loyalty, especially through a sense of pride in the brand, which plays an important role in influencing brand loyalty. Positive customer experience can also increase the influence of brand pride on brand loyalty. Therefore, brand managers need to pay attention to efforts to improve the quality of customer experience and strengthen brand passion and brand pride as a strategy to maintain and increase existing brand loyalty.]]>
<![CDATA[Penguatan Jejaring Kemitraan dalam Rangka Pengembangan Hasil Inovasi ]]>
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ JCSE: Journal of Community Service and Empowerment Vol. 3 No. 1 (2022): JCSE April 2022 ]]>
Publisher : <![CDATA[LP3M Universitas Putra Bangsa ]]>
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DOI: 10.32639/jcse.v3i1.88
<![CDATA[Kegiatan Pengabdian ini dilaksanakan pada para inventor alumni KRENOVA Kebumen karena sebagain besar merupakan inventor yang fokus pada penemuan produk baru namun masih menghadapi kesulitan dalam mengembangkan menjadi bisnis atau proses komersialisasi atas temuan mereka. Adapun tujuan dari dari pengabdian ini untuk memberikan edukasi pentingnya membangun jejaring terhadap semua pihak dan bagimana memanfaatkan database untuk bisa memberikan support sumberdaya yang dibutuhkan untuk membangung model bisnis dan memasarkan hasil temuan. Metode pelaksanaan kegiatahn ini melalui diskusi terbuka, pelatihan dan simulasi membangun jejaring dan memanfaatkan database yang sudah dimiliki. Hasil pengabdian ini diharapkan dapat diterima dengan baik dan di praktekkan dalam proses bisnis para inventor KRENOVA Kabupaten Kebumen, sehingga temuan produk maupun teknologi yang punya potensi dapat dikomersialkan sehingga mampu memeberikan kesejahteraan bagi para inventor.]]>
<![CDATA[Enhance marketing performance trough heritage, sincerity and quality commitment ]]>
<![CDATA[Evelyna, Feby]]>;
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies ]]>
Publisher : <![CDATA[Trigin Publisher ]]>
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DOI: 10.35335/ijafibs.v13i1.341
<![CDATA[This study investigates the influence of brand authenticity dimensions on marketing performance in Central Java's batik industry. Despite UNESCO's recognition of batik as an Intangible Cultural Heritage and its strong export growth, batik entrepreneurs face challenges in developing effective marketing strategies amid increasing competition. Using a quantitative approach, we examined how three dimensions of brand authenticity—heritage, sincerity, and quality commitment—impact the marketing performance of batik enterprises. Data were collected from batik entrepreneurs in Central Java using a five-point Likert scale questionnaire and analyzed through SEM-PLS. Results revealed that the sincerity dimension significantly influences marketing performance, while heritage and quality commitment showed positive but non-significant relationships. These findings suggest that while all dimensions contribute to marketing performance, transparency, honesty, and genuine adherence to traditional values are particularly crucial for batik enterprises. The non-significant impact of heritage may indicate that cultural connections have become a baseline expectation rather than a differentiating factor in this industry. Similarly, quality commitment appears to function more as a necessary condition than a performance driver. This research contributes to brand authenticity theory by highlighting dimension-specific impacts in indigenous product contexts and offers practical guidance for batik entrepreneurs seeking to leverage authenticity for competitive advantage in markets increasingly favoring authentic, unique, and sustainable products.]]>
<![CDATA[Pengaruh Hedonic Shopping Value, Shopping Lifestyle, Money Availability terhadap Impulse Buying ]]>
<![CDATA['Aini, Nurul Kurrota]]>;
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 2 (2023): JIMMBA ]]>
Publisher : <![CDATA[LP3M Universitas Putra Bangsa ]]>
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DOI: 10.32639/jimmba.v5i2.435
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh hedonic shopping value, shopping lifestyle, money availability terhadap impulse buying pada Pengguna ShopeePay di Kabupaten Kebumen. Populasi pada penelitian ini yaitu Pengguna ShopeePay di Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner, dengan menggunakan skala Likert 4. Penelitian ini mengambil 150 responden. Metode yang digunakan adalah purposive sampling dan snowball sampling. Hipotesis diuji menggunakan teknis analisis regresi dengan bantuan program SPSS 25 for windows. Hasil penelitian menunjukan bahwa hedonic shopping value berpengaruh terhadap impulse buying, shopping lifestyle berpengaruh terhadap impulse buying, money availability berpengaruh terhadap impulse buying. Berdasarkan hasil Uji R² (Koefisien Determinan) diperoleh nilai R Square sebesar 0,469 sehingga disimpulkan bahwa besarnya variabel hedonic shopping value, shopping lifestyle, money availability mempengaruhi variabel impulse buying sebesar 46,9%, sedangkan sebesar 53,1% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.]]>
<![CDATA[Pengaruh Ideal Self-Congruence dan Hedonic Value terhadap Compulsive Buying pada Pembelian Merchandise Idola K-Pop Fans BTS dengan Brand Attachment sebagai Variabel Intervening ]]>
<![CDATA[Nurcahyani, Lini]]>;
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA ]]>
Publisher : <![CDATA[LP3M Universitas Putra Bangsa ]]>
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DOI: 10.32639/jimmba.v5i3.456
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh ideal self-congruence dan hedonic value terhadap compulsive buying dengan brand attachment sebagai variabel intervening pada pembelian merchandise idola k-pop fans BTS di Kebumen. Populasi penelitian ini yaitu penggemar BTS yang setidaknya memiliki 1 member favorit di BTS dan penggemar yang pernah membeli merchandise minimal 2 kali dalam sebulan di Kabupaten Kebumen. Sampel dalam penelitian ini sebanyak 100 orang. Teknik pengambilan sampel yang digunakan yaitu teknik purposive sampling. Teknik pengumpulan data dengan wawancara dan kuesioner. Sikap responden diukur dengan skala likert 4 dan data diolah dengan alat bantu SPSS for windows versi 25. Metode penelitian menggunakan analisis deskriptif dan statistik (path analysis). Hasil penelitian menunjukkan bahwa ideal self-congruence, hedonic value, berpengaruh langsung terhadap brand attachment, sedangkan ideal self-congruence, hedonic value, tidak berpengaruh langsung terhadap compulsive buying. Serta brand attachment dapat memediasi antara variabel hedonic value dan variabel compulsive buying. Akan tetapi brand attachment tidak dapat memediasi ideal self-congruence dan variabel compulsive buying.]]>
<![CDATA[Pengaruh Perceived Usefulness, Perceived Security, dan Confirmation Terhadap Kepuasan Pengguna Fintech E-wallet DANA : Studi pada Pengguna E-wallet DANA Kabupaten Kebumen ]]>
<![CDATA[Hasna, Fiki Nurul]]>;
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 5 (2023): JIMMBA ]]>
Publisher : <![CDATA[LP3M Universitas Putra Bangsa ]]>
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DOI: 10.32639/jimmba.v5i5.460
<![CDATA[The purpose of this study was to determine the effect of perceived usefulness, perceived security, and confirmation of the customer satisfaction of the Kebumen Regency DANA e-wallet users. The population in this study were DANA e-wallet users of Kebumen Regency. Data was collected using a questionnaire, using a Likert scale. This study took 100 respondents. The data analysis used is the validity and reliability instrument test, the classical assumption test, the multiple linear regression analysis test, the hypothesis test, and the coefficient of determination test. The data processing tool uses SPSS 25.0 for Windows. The results of this study show that perceived usefulness affects user satisfaction. Perceived security does not affect user satisfaction. Confirmation effect on user satisfaction. And jointly perceived usefulness, perceived security, and confirmation affect the satisfaction of users.]]>
