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All Journal Pro Bisnis Sains: Jurnal Manajemen dan Bisnis Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi) Premium: Insurance Business Journal Management Science Research Journal
Yanto Azie Setya, Yanto Azie
Sultan Ageng Tirtayasa University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Information Sharing terhadap Kinerja Rantai Pasokan Dimoderasi oleh Variabel Distorsi Informasi (Studi pada Pengusaha Bakso Daging Sapi di Kabupaten Lebak, Banten) Fachrizal, Fikri; Setya, Yanto Azie
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.144 KB) | DOI: 10.35448/jmb.v9i2.4204

Abstract

Maintain good correlation between the business partners is one of the most important things in build supply chain management. The success of supply chain management cam be seen from how significant the improvement of supply chain performance based on good correlation. This study aims to determine the effect of the correlation between information sharing on supply chain performance that is moderated by variable distortion information. The method that used in this research is quantitative method by descriptive research type. The Respondent in this research are the Entrepreneur of meatball beef by taking 30 samlples that adjusted from each constructed construct. The sample is taking by using porpusive sampling technique. The results of this study indicate that information sharing has a positive and significant impact on supply chain performance, the correlation between information sharing on supply chain performance moderated by information distortion has negative and insignificant effect.
ANALISIS KEPUASAN MAHASISWA TERHADAP KEBIJAKAN PELAYANAN DI STP AVIASI JAKARTA Anita Dyah Juniarti; Yanto Azie Setya
Pro Bisnis Vol 2, No 1: Februari (2009)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.84 KB) | DOI: 10.35671/probisnis.v2i1.284

Abstract

Kepuasan mahasiswa merupakan tujuan yang ingin dicapai melalui pelayanan yang diberikan dan melalui kepuasan diharapkan akan tercipta loyalitas konsumen (masyarakat pengguna jasa pendidikan) dalam jangka panjang terhadap STP Aviasi. Alat analisis yang digunakan dalam penelitian ini adalah statistic deskriptif dan Importance Performance Analysis (IPA). Hasilnya ada beberapa hal yang belum sesuai dengan keinginan dan harapan mahasiswa terhadap pelayanan yang telah diberikan yaitu wujud fisik dan daya tanggap serta menurut tingkat kepentingannya mahasiswa menganggap kehandalan dan daya tanggap merupakan bagian yang penting dari pelayanan yang ingin mereka rasakan
Pengaruh Sales Promotion Dan Hedonic Shopping Motivation Terhadap Impulsive Buying Melalui Positive Emotion Sebagai Variabel Intervening (Studi Pada Pelanggan Tokopedia di Kota Cilegon) Izzuddin, Zaki Muhammad Zain; Damarwulan, Liza Mumtazah; Setya, Yanto Azie
Sains: Jurnal Manajemen dan Bisnis Vol 17, No 2 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v17i2.34630

Abstract

 The purpose of this study was to determine the Influence of Sales Promotion and Hedonic Shopping Motivation on Impulsive Buying Through Positive Emotion as an Intervening Variable of the Study on Tokopedia Customers in Cilegon City. This study uses a quantitative method with a purposive sampling type of 170 respondents. The data analysis technique for this study uses Structural Equation Modeling (SEM) using the Partial Least Square (SmartPLS) version 4.0 program tool. The results of this study indicate that: (1) Sales Promotion has no effect on Impulsive Buying. (2) Hedonic Shopping Motivation has a positive and significant effect on Impulsive Buying. (3) Sales Promotion has a positive and significant effect on Positive Emotion. (4) Hedonic Shopping Motivation has a positive and significant effect on Positive Emotion. (5) Positive Emotion has a positive and significant effect on Impulsive Buying. (6) Positive Emotion is able to mediate the influence of Sales Promotion and Hedonic Shopping Motivation on Impulsive Buying. 
Pengaruh Brand Image Terhadap Purchase Decision dengan Word Of Mouth Sebagai Mediasi dan Product Quality Sebagai Moderasi (Studi Kasus Pembelian Air Mineral Dalam Kemasan Merek Ades di Kota Cilegon) Akmal, Fakhri Muhammad; Lutfi, Lutfi; Setya, Yanto Azie
Jurnal Ekonomi-Qu Vol 15, No 1 (2025): Jurnal Ekonomi-Qu
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jequ.v15i1.34717

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image (X) terhadap purchase decision (Y) dengan word of mouth (Z) sebagai variabel intervening dan product quality (Z2) sebagai variabel moderasi. Penelitian ini menggunakan metode penelitian kuantitatif. Pengumpulan data berdasarkan penelitian pustaka dan kuisioner. Populasi dalam penelitian ini adalah semua individu yang berdomisili di Kota Cilegon dengan umur lebih dari 17 tahun yang pernah membeli Ades minimal 1 kali pembelian. Sampel penelitian ini berjumlah 126 responden dengan convenience sampling. Metode analisis data pada penelitian ini adalah analisis statistik deskriptif dan analisis Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 4.0 Professional. Hasil penelitian ini menunjukkan bahwa: (1) Brand Image berpengaruh dan signifikan terhadap Purchase Decision. (2) Brand Image berpengaruh dan signifikan terhadap Word of Mouth. (3) Word of Mouth tidak berpengaruh dan tidak signifikan terhadap Purchase Decision. (4) Word of Mouth tidak memediasi hubungan Brand Image terhadap Purchase Decision. (5) Product Quality berpengaruh dan signifikan terhadap Purchase Decision. (6) Product Quality tidak memoderasi hubungan Brand Image terhadap Purchase Decision.
The Role of Customer Engagement and Ads Creativity in Mediating and Moderating the Effect of Social Media Marketing on Purchase Decision: A Study on Kedai Kopi Kulo Consumers Swissa, Indira Ratu; Supriadi, Asep; Setya, Yanto Azie
Management Science Research Journal Vol. 4 No. 3 (2025): August 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i3.160

Abstract

This study examines the effect of social media marketing on purchase decisions with customer engagement as a mediating variable and ads creativity as a moderating variable. A quantitative approach was applied using a survey method. Data were collected from 152 respondents who are customers of Kedai Kopi Kulo and active Instagram users. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that social media marketing does not have a significant direct effect on purchase decisions. However, it has a significant positive effect on customer engagement, which in turn significantly influences purchase decisions. Furthermore, customer engagement successfully mediates the relationship between social media marketing and purchase decisions. Ads creativity was found to negatively moderate the relationship between social media marketing and purchase decisions. These findings suggest that while social media marketing alone may not directly drive purchase decisions, its influence becomes effective when it fosters strong customer engagement. The study also highlights the importance of creative advertising in shaping consumer responses, though excessive creativity might weaken the effectiveness of social media marketing in some contexts.
The Mediating Role of Psychological Reactions in the Influence of Brand Experience on Brand Loyalty Muhammad Rizki Zaldi; Agus David Ramdansyah; Yanto Azie Setya
Premium Insurance Business Journal Vol. 12 No. 1 (2025): PREMIUM INSURANCE BUSINESS JOURNAL, JULI 2025
Publisher : P3M Trisakti School of Insurance (TSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35904/premium.v12i2.208

Abstract

This study investigates the mediating roles of brand trust and brand love in the relationship between brand experience and brand loyalty among Generation Y and Z users of the Tokopedia marketplace in Indonesia. Data were collected through an online questionnaire from 200 purposively selected respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that brand experience does not have a direct effect on brand loyalty. However, brand experience has a significant positive effect on both brand trust and brand love. Brand trust significantly and positively influences both brand love and brand loyalty. Brand love also has a significant positive effect on brand loyalty. Furthermore, both brand trust and brand love serve as mediators in the relationship between brand experience and brand loyalty, both independently and simultaneously. These findings highlight key factors that can enhance brand loyalty to achieve competitive advantage and support the formulation of effective marketing strategies.
IMPULSIVE ONLINE BUYING OF “Y” GENERATIONS Setya, Yanto Azie; Juniarti, Anita Dyah
Management Science Research Journal Vol. 3 No. 4 (2024): November 2024
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v3i4.137

Abstract

The purpose of this study was to examine the effect of the Intensity of using Instagram, and Positive shopping emotion on Impulsive buying online on Y generations of Instagram social media users. Data analysis was performed on 150 respondents' from Y generation as buyers of convenience and shopping goods. Data analysis using regression with smartPLS software version 3.3.2 which was used to test the three hypotheses in this study. The results of data analysis show that the effect of the intensity of using Instagram to impulsive buying online and positive shopping emotion, and positive shopping emotion to impulsive buying online are significant among Y generation.
The Influence of Electronic Word of Mouth (E-WOM) and Brand Image on Consumer Loyalty with Consumer Satisfaction as a Mediating Variable on Samsung Smartphone Users in Banten Province Khadafi, Daffa Muhammad; Ramdansyah, Agus David; Setya, Yanto Azie
Management Science Research Journal Vol. 4 No. 2 (2025): May 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i2.156

Abstract

The purpose of this study was to examine the effect of electronic word of mouth (E-WOM) and brand image on consumer loyalty with consumer satisfaction as a mediating variable on Samsung smartphone users in Banten Province. Data analysis was conducted on 180 respondents using regression with smartPLS software version 4.1.1.2 which was used to test the seven hypotheses in this study. The results of this study indicate that: (1) electronic word of mouth (E-WOM) has a negative and insignificant effect on consumer loyalty. (2) brand image has a positive and significant effect on consumer loyalty. (3) electronic word of mouth (E-WOM) has a positive but insignificant effect on consumer satisfaction. (4) brand image has a positive and significant effect on consumer satisfaction. (5) consumer satisfaction has a positive and significant effect on consumer loyalty. (6) consumer satisfaction is unable to mediate the effect of electronic word of mouth (E-WOM) on consumer loyalty. (7) consumer satisfaction is able to partially mediate the effect of brand image on consumer loyalty
Co-Authors Agus David Ramdansyah Akmal, Fakhri Muhammad Anita Dyah Juniarti Asep Supriadi Damarwulan, Liza Mumtazah Fachrizal, Fikri Izzuddin, Zaki Muhammad Zain Khadafi, Daffa Muhammad Lutfi, Lutfi Muhammad Rizki Zaldi Ramdansyah, Agus David Swissa, Indira Ratu