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All Journal Jurnal Manajemen Bisnis Journal Industrial Servicess Forum Bisnis dan Kewirausahaan Journal Industrial Manufacturing Prosiding Konferensi Nasional PKM-CSR Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Rudy Vernando Silalahi, Rudy Vernando
Universitas Pelita Harapan
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Nursing Public Health Social Sciences Transportation

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Journal : journal industrial manufacturing

 1 
PERANCANGAN KERANGKA PENGUKURAN KINERJA BALANCED SCORECARD DENGAN METODE QUALITY FUNCTION DEPLOYMENT PADA PT. MML Rudy Vernando Silalahi; Helena Juliana Kristina; Shelvia Shelvia
Journal Industrial Manufacturing Vol 3, No 2 (2018): Journal Industrial Manufacturing
Publisher : Program Studi Teknik Industri Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jim.v3i2.856

Abstract

PT. MML as electronic retail company was founded in 2010. This company doesn’t have  performance measurement that can cover the whole company performance that is needed. Moreover, the system of performance measurement is partial. The outcome of measurement is only evaluated by related manager and it doesn’t involve other department manager thus improvement that is conducted, doesn’t notice the other impact that is given to another department performance. On that word, designing Balanced Scorecard performance measurement framework with Quality Function Deployment method is required to framework of performance measurement as integrated strategic measurement tool for all departments. In designing that framework needs some data such as interview data, and questionnaire data which is intended to Top Manager for determining performance measures, customer and staff for determining performance driver by using type of sampling is simple random sampling. Besides, matrix of House of Quality roles to decide performance measure with its performance driver, while matrix of QFD II roles to design strategic map and diagram of cause-effect relationship. Based on simulation the result of performance measurement for financial perspective is 3.1 (quite good), customer perspective is 3.51 (good), internal business process perspective is 4.27 (very good), learning and growth perspective is 4.33 (very good). Keyword : Kerangka pengukuran kinerja, Balanced Scorecard, Quality Function Deployment
FORMULASI STRATEGI PADA PT INTAN DUA Silalahi, Rudy Vernando; Jobiliong, Ph.D, Eric; Wilson, Huanche
Journal Industrial Manufacturing Vol 5, No 1 (2020): Journal Industrial Manufacturing
Publisher : Program Studi Teknik Industri Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jim.v5i1.2432

Abstract

Strategi pemasaran adalah pola pikir pemasaran yang digunakan untuk mencapai tujuan pemasarannya. Pada PT Intan Dua, penerapan strategi pemasaran masih belum tepat, dapat dilihat dari penurunan tingkat penjualan pakaian oblong PT Intan Dua. Dalam upaya meningkatkan tingkat penjualan pakaian oblong PT Intan Dua, maka dilakukan formulasi strategi pemasaran PT Intan Dua. Agar proses formulasi strategi pemasaran pada PT Intan Dua menjadi lebih efektif, dilakukan penelitian secara langsung pada PT Intan Dua. Penelitian dimulai dari pengumpulan data-data bauran pemasaran PT Intan Dua. Setelah itu, dibuatlah faktor-faktor internal dan eksternal yang berkaitan dengan bauran pemasaran PT Intan Dua. Faktor internal akan dinilai konsumen, yaitu reseller PT Intan Dua, dan faktor eksternal akan dinilai pihak manajemen PT Intan Dua. Hasil yang didapat menunjukkan bahwa nilai skor tertimbang IFE sebesar 2.648, yang berarti kondisi internal perusahaan memiliki kekuatan yang lebih dominan. Hasil skor tertimbang EFE yang didapaat sebesar 2.464, yang berarti kondisi eksternal perusahaan memiliki ancaman yang lebih dominan. Dengan penilaian IFE dan EFE tersebut, kondisi perusahaan dapat diketahui terdapat pada kuadran II diagram cartesius SWOT. Strategi yang tepat untuk PT Intan Dua menurut kondisi perusahaan adalah strategi ST yang merupakan strategi diversifikasi matriks SWOT Strategi ST berupa mempertahankan dan meningkatkan kualitas produk, membangun motivasi beli konsumen, dan membangun citra produk.Kata Kunci: Strategi Pemasaran, Internal Factor Evaluation, External Factor Evaluation, Analisis SWOT.
Co-Authors Ardian Chandra Christiani, Agustina Eric Jobiliong Helena J Kristina Helena Juliana Kristina Hermawan, Ryan Inggrid Minarni Muktar Ivander Immanuel Kevin Prathama Kosasi, Marco Julio Laurence Laurence Laurence Linasani Hadi Novenson, Novenson Panjaitan, Andry M. Rahayu, Priskila Christine Samuel Kevin Sopar Shelvia Shelvia Wilson, Huanche Yuvi Angel