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All Journal Journal of Industrial Engineering & Management Research (JIEMAR) Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) Computer & Science Industrial Engineering Journal
Laurence
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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IDENTIFICATION OF Z-GEN STUDENT MOTIVATION IN THE INVOLVEMENT WITHIN STUDENT ACTIVITIES IN CAMPUS – A CASE STUDY Kumendong, Angelica; Panjaitan, Andry; Laurence
Journal of Industrial Engineering & Management Research Vol. 2 No. 6 (2021): December 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.081 KB) | DOI: 10.7777/jiemar.v2i6.243

Abstract

To date, University is facing a challenge on how to encourage active participation from its students who come from the Z generation to join student activities. The initial stage that can be done is to identify student motivation in participating in student activities. Motivation is an important method for managing human behavior. This study uses Self-determination theory. This research aims to identify and analyze student motivation that has characteristics of Z generation in the involvement within student activities in the campus, along with the difference in motivation between the student as a participant and as the committee. This research takes the study of Universitas Pelita Harapan Lippo Village, particularly in the Student Life Department which supervises most of the student activities on the campus. The Data collection method uses a questionnaire, and the data processing method uses statistical software. The results of the study show 7 things that encourage students to participate in student activities. From five types of motivation, that is intrinsic motivation, identification type of extrinsic motivation, introjection type of extrinsic motivation, external regulation type of extrinsic motivation, and amotivation, a significant difference between student participant motivation and student committee motivation lies in the introjection type of extrinsic motivation.
Design Thinking: A Case Study on Mushroom Farming Laurence; Agustina Christiani; Eric Jobiliong; Priskila Christine Rahayu; Silalahi, Rudy Vernando
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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In this design thinking project, observations were conducted on a white oyster mushroom cultivation business in Ciakar Village. This family-owned and self-managed business faces no issues with local demand, as confirmed through interviews with the owner, which indicates a stable target market. However, from the supply side, current production levels are insufficient to meet market demand. Business operations are largely conventional, leading to extended production times. A significant challenge is the manual preparation of mushroom growth media, which lengthens production time and limits harvest capacity. Using a human-centered design thinking approach, this project proposes a prototype solution aimed at improving production efficiency, providing a foundation for further development tailored to the business owner's needs.
PENERAPAN DATA MINING METODE APRIORI TERHADAP DATA PENJUALAN PADA PT TASINDO TOTAL INPRODUCTS Laurence; Sasa Ani Arnomo
Computer Science and Industrial Engineering Vol 7 No 3 (2022): Comasie
Publisher : LPPM Universitas Putera Batam

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Abstract

Bags are one of the products that are in great demand by buyers from various circles. The sale of bags is one of the businesses with great opportunities due to its wide range, ranging from women and men of all ages, as well as various types that can be used in all activities. The a priori algorithm is a type of association rule in data mining. Apriori is a very well-known algorithm for finding high-frequency patterns. High-frequency patterns are patterns of items in a database that have a frequency or support above a certain threshold called the minimum support term. Using apriori algorithm can used to create marketing strategies
ROLE OF TRUST IN GHOST KITCHENS: WHAT DRIVES IT AND WHY IT MATTERS Laurence; Sinta
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Indonesia is a country rich in cultural diversity, including in the food and beverage sector. In 2020, the food and beverage industry experienced its slowest growth due to the impact of the Covid-19 pandemic. This global crisis significantly altered consumer behavior, particularly in how individuals procure food and beverages from restaurants. One notable outcome of this shift is the emergence and growing popularity of ghost kitchens. This study investigates the relationships among several key variables: food quality, price, online reviews, trust, purchase intention, and word of mouth. The primary objective is to examine and analyze the positive influences among these variables. The research employs a quantitative approach through the distribution of questionnaires to Indonesian consumers aged 17 to 42 years—categorized as Generation Z and millennials—who have made purchases from ghost kitchens within the past three months. Data were collected using purposive sampling, resulting in 436 valid responses. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, implemented through SmartPLS. The theoretical framework is grounded in consumption value theory, the theory of planned behavior, and prospect theory. The findings indicate that food quality, price, and online reviews significantly and positively influence consumer trust. Furthermore, trust has a significant and positive effect on both purchase intention and word of mouth.
Co-Authors Arnomo, Sasa Ani Christiani, Agustina Eric Jobiliong Kumendong, Angelica Panjaitan, Andry M. Rahayu, Priskila Christine Rudy Vernando Silalahi, Rudy Vernando Sinta Verel Salomo Ulyano Simatupang