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All Journal JAM : Jurnal Aplikasi Manajemen WARTA
Sitty Yuwalliatin, Sitty
Fakultas Ekonomi Universitas Islam Sultan Agung (Unissula) Semarang
Decision Sciences, Operations Research & Management Education

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Peningkatan Kompetensi Manajemen Keuangan dan Kewirausahaan pada Usaha Mikro di Desa Rowosari Kabupaten Kendal Mutamimah, Mutamimah; Zaenudin, Zaenudin; Yuwalliatin, Sitty
WARTA LPM WARTA LPM, Vol. 25, No. 2, April 2022 (in Progress)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v25i2.14899

Abstract

Keterbatasan modal serta rendahnya kualitas sumber daya manusia menjadi kendala pengembangan usaha mikro yang dikelola oleh istri-istri nelayan di Desa Rowosari, Kec. Rowosari, Kab. Kendal, Jawa Tengah.  Oleh karena itu, perlu dilakukan pemberdayaan ekonomi berupa pelatihan kewirausahaan dan manajemen keuangan bisnis sekaligus memberikan stimulus modal usaha dengan akad qordul hasan kepada 20 orang. Tujuan pengabdian masyarakat ini, a). Meningkatkan pengetahuan dan ketrampilan kewirausahaan dan manajemen keuangan bisnis bagi usaha mikro yang dikelola oleh istri-istri nelayan di Rowosari, b). Memotivasi serta meningkatkan kompetensi kewirausahaan serta kompetensi pengelolaan keuangan bisnis bagi istri-istri nelayan di Rowosari, sehingga mereka menjadi wanita mandiri, tangguh yang dapat membantu ekonomi keluarga serta kesejahteraan mereka meningkat. Qordhul Hasan merupakan pinjaman untuk dhuafa, tanpa collateral dan bunga, sedangkan peminjam wajib mengembalikan dan hanya membayar biaya administrasi. Dana qardul hasan bersumber dari dana zakat, infaq, dan sodaqah. Metode pengabdian masyarakat, yaitu: a). Melakukan survey awal terhadap permasalahan ekonomi dan potensi ekonomi di Desa Rowosari, Kec. Rowosari, Kab. Kendal, Jawa Tengah, b). Memberi pinjaman Qordhul Hasan,   bekerja sama dengan Yayasan Rahmat Semesta. c). Memberi pelatihan kewirausahaan serta pengelolaan keuangan bisnis kepada mereka, d). Mengevaluasi kinerja pengabdian masyarakat. Hasilnya menunjukkan bahwa setelah mendapatkan pinjaman qordhul hasan serta mendapatkan pelatihan dan pendampingan bidang kewirausahaan dan manajemen keuangan bisnis, pengetahuan dan skill mereka dalam bidang entrepreneurship dan manajemen keuangan bisnis meningkat. Dengan harapan bisnis mereka berkembang dengan baik, pendapatan dan kesejahteraan mereka meningkat.
FACTORS AFFECTING SALESPERSON PERFORMANCE IN SMEs CREATIVE INDUSTRY OF CENTRAL JAVA Asyhari, Asyhari; Yuwalliatin, Sitty
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.17

Abstract

This study aims to examine the influence of emotional intelligence, spiritual intelligence, personality and competency toward salesperson performance in SMEs Creative Industry of Central Java. The research uses survey design which a quantitative approach. Data collected from 150 respondents by distributing questionnaires, and then Structural Equation Modeling (SEM) is used to test the hypotheses. The finding of this study demonstrated that emotional intelligence, spiritual intelligence, personality and competency have a positive influence on salesperson performance. The originality of this study is the important role of the internal salesperson in order to enrich the sales management literature. This research has limitations related to indicators are used; therefore future researchers are suggested to expand the indicators of measure salesperson performance and other variables.
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE Asyhari, Asyhari; Yuwalliatin, Sitty
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.07

Abstract

This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green products in central java. By using the purposive sampling technique, obtained a total sample of 140 respondents. The analysis tool is the analysis path, which was previously tested for validity, reliability, and the classic assumption test. The test results show that green marketing, corporate social marketing, and green product innovation have a positive influence on brand image. Green marketing, corporate social marketing, green product innovation, and brand image positively influence purchasing decisions. Brand image can be an intervening variable between green marketing and purchasing decisions, while brand image can be an intervening variable between corporate social marketing and purchasing decisions. Brand image can be an intervening variable between green product innovation on repurchase. The more the company can innovate on environmentally-friendly products, the more it will improve the positive image to increase consumers' decisions. Future studies should consider green perceived quality, brand awareness, and brand trust to understand consumer purchasing decisions better.
Co-Authors Asyhari Asyhari, Asyhari Mutamimah Mutamimah Zaenudin Zaenudin