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Proposed Strategy for PT Anugerah Pharmindo Lestari (APL) to Increase Merck Product Service Level (Case Study at Indomaret) Abdullah, Rizal; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - PT. Anugerah Pharmindo Lestari (APL) is a national healthcare distributor appointed by PT. Merck Tbk as the main distributor in Indonesia. The company is responsible for distributing the entire Consumer Health products for all types of outlets, including minimarket Indomaret scattered throughout Indonesia.Based on the internal data of PT Merck, the service level of PT. APL to serve Indomaret below trading term agreement target, the average service level of PT APL in distributing the products of PT. Merck to Indomaret only 81%, far from the target of 100%, this final project intends to conduct an analysis of service level of PT. APL to Indomaret. Conceptual framework analysis of the final project is based on the concept of Service Quality Model and IPA Matrix. The final project will analyze the external and internal factors of the PT. APL, it will gain strengths and weaknesses of PT. APL in serving the needs of Indomaret. The next step is to conduct a survey to determine services quality dimensions of PT. APL which undervalued by Indomaret perspective as the customer. Indomaret satisfaction survey results along with the weaknesses of the internal analysis of PT. APL will become business issues to look for improvement strategies proposal.Based on the results of Indomaret satisfaction survey and IPA Matrix Model evaluation, PT. APL has a lower level of service quality on the dimensions of reliability and assurance. Based on internal and external analysis also indicates PT. APL have weaknesses in the delivery of goods to customers. Based on IPA Matrix result, PT. APL has four service parameters are in quadrant I (focus improvement), there are the delivery process that is not timely, error type of goods sent, error quantity of goods sent, and low capability of their KAM and Salesman.Improvement strategy proposal for PT. APL from the internal is the addition of fleet facilities, improvement of the ERP system which made a Merck products special code for Indomaret and automatic order input system, recruiting new KAM specifically serve and manage Indomaret, while the external side is a monthly regular meeting for coordination and evaluation of the service process between PT. APL, Indomaret, and PT. Merck as a principal.Keywords: Consumer Health, Service Level, Servqual Model, IPA Matrix Model 
Persiapan dan Pengelolaan BUMDes untuk Mendukung Desa Wisata Tingarbuntut Suprapto, Suprapto; Abdullah, Rizal; Salsabila, Maulidia; Kesi, Reval Bani; Firdaus, Muhammad Iqbal
Public Sphere: Jurnal Sosial Politik, Pemerintahan dan Hukum Vol 1, No 2 (2022): JPS (Jurnal Sosial Politik, Pemerintahan dan Hukum)
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jps.v1i1.216

Abstract

Village governments can create Village-Owned Enterprises (BUMDes), BUMDes are community-driven based on potential that can be developed using local resources and market demand. The establishment of BUMDes is not a training package that comes from the central, provincial, or district governments. The Indonesian government has ordered the establishment of BUMDes throughout Indonesia with the aim to manage businesses and utilize assets, develop investment and productivity, provide services and provide other types of businesses for the welfare of rural communities. The establishment of BUMDes for the benefit of community economic empowerment as a public commercial organization does not necessarily make BUMDes a viable commercial organization, in fact if not managed properly it can be detrimental or create new problems for the community. The initial capital of the BUMD actually comes from the village revenue and expenditure budget, so the assets of the BUMD are separate, not separated village assets. BUMD assets are not divided into shares, as the assets are 100% owned by the village. Thus, community participation in the development of Bumdes needs to be included as the program should include cooperation between the village government and the community to achieve common goals around Tinggarbunt village.ABSTRAKPemerintah desa dapat membuat Badan Usaha Milik Desa (BUMDes), BUMDes digerakkan oleh masyarakat berdasarkan potensi yang dapat dikembangkan dengan menggunakan sumber daya lokal dan permintaan pasar. Pembentukan BUMDes bukanlah paket pelatihan yang berasal dari pemerintah pusat, provinsi, atau kabupaten. Pemerintah Indonesia telah memerintahkan pembentukan BUMDes di seluruh Indonesia dengan tujuan untuk mengelola usaha dan memanfaatkan aset, mengembangkan investasi dan produktivitas, memberikan pelayanan dan menyediakan jenis usaha lain untuk kesejahteraan masyarakat pedesaan. Pendirian BUMDes untuk kepentingan pemberdayaan ekonomi masyarakat sebagai organisasi komersial publik tidak serta merta menjadikan BUMDes sebagai organisasi komersial yang layak, bahkan jika tidak dikelola dengan baik dapat merugikan atau menimbulkan masalah baru bagi masyarakat. Modal awal BUMD sebenarnya berasal dari anggaran pendapatan dan belanja desa, sehingga aset BUMD tersebut terpisah bukan aset desa yang dipisahkan. Kekayaan BUMD tidak dibagi menjadi saham, karena hartanya 100% milik desa. Dengan demikian, partisipasi masyarakat dalam pembangunan Bumdes perlu diikutsertakan karena program ini harus mencakup kerjasama antara pemerintah desa dan masyarakat untuk mencapai tujuan bersama di sekitar desa Tinggarbunt.