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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Community Development Journal: Jurnal Pengabdian Masyarakat Airlangga Journal of Innovation Management Jurnal Ilmiah Wahana Pendidikan
Fety Nurlia Muzayanah, Fety Nurlia
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Journal : Jurnal Ilmiah Wahana Pendidikan

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Pengaruh Electronic Word of Mouth dan Promosi Terhadap Proses Keputusan Pembelian Youtube Membership Kobolonimbus Cahyani, Aprillia Regita; Muzayanah, Fety Nurlia
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10426482

Abstract

"The Influence of Electronic Word of Mouth and Promotion on thePurchasing Decision Process of Kobolonimbus Youtube Membership".Under the guidance of Fety Nurlia Muzayanah SE., M.Sc. S1 ManagementProgram, Faculty of Economics, University of Singaperbangsa Karawang.This study aims to determine the partial and simultaneous significant effectof electronic word of mouth and promotion on the Purchase DecisionProcess of kobolonimbus membership youtube. The research is quantitativewith descriptive and verification analysis and uses non-probability samplingpurposive sampling techniques. The sample in this study were members ofthe Kobolonimbus Youtube Membership who were buying or had bought aKobolonimbus YouTube membership, totaling 384 respondents. the dataused is primary data resulting from distributing questionnaires which arethen processed using SPSS for windows 21. The data is processed using amultiple linear regression analysis model. Hypothesis testing was carried outusing the t test and f test. The results of this study show that electronic wordof mouth and promotion have a partial and simultaneou
Pengaruh Persepsi Risiko Dan Kepercayaan Terhadap Minat Penggunaan Berkelanjutan Dompet Digital Dana (Studi Pada Pengguna Aplikasi Dompet Digital Dana Di Kota Bandung) Septiani, Hesti; Muzayanah, Fety Nurlia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10491729

Abstract

This study aims to determine the effect of perceived risk and trust on continuance usage intention on DANA E-Wallet Application. The research method used was descriptive verification with a quantitative approach. The sample used in this study was 120 using non-probability sampling technique with purposive sampling. The data analysis technique used is multiple regression analysis with testing the hypothesis partially and simultaneously. testing assisted with the SPSS tool. The results of this study are that there is a partial effect of perceived risk having a positive and significant effect on continuance usage intention, trust has a positive and significant effect on continuance usage intention, Simultaneous hypothesis results on perceived risk and trust simultaneously have a significant effect on continuance usage intention. The ????2 test for perceived risk and trust on continuance usage intention is obtained by R Square of 0.856 meaning that 85.6% of continuance usage intention is influenced by these two variables, while 14.4% of continuance usage intention is influenced by other variables not examined in this study.
Co-Authors Agustifa Zea Tazliqoh Anjani, Adelia Fitri Cahyani, Aprillia Regita Fauzi, Firman Mubarokah, Isro'iyatul Rediawan Miharja Salsabila, Salsabila Septiani, Hesti Yusuf, Abdul