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All Journal JAM : Jurnal Aplikasi Manajemen The South East Asian Journal of Management
Niken Iwani Surya Putri, Niken Iwani Surya
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Decision Sciences, Operations Research & Management

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Journal : JAM : Jurnal Aplikasi Manajemen

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Kajian Konseptual Perilaku Hedonis: Perspektif Experiential, Perspektif Epistemik, dan Perspektif Religi Pramesti, Muthia; Mayasari, Iin; Putri, Niken Iwani Surya
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This paper aims to examine the conceptual basis of hedonic behavior from consumers'perspective. The purpose of the analysis of the conceptual approach is to describe thebehavior of hedonistic, therefore it can strengthen the understanding of concepts based ontheoretical basis. In addition, a conceptual understanding can provide a strategic analysisin order to look hedonistic behavior of a number of perspectives. These different perspectivesprovide a diversity of analysis and hedonistic behavior argument. This study uses perspectivesin order to analyze hedonic behavior. The results showed that, the test model of hedonicbehavior is a function of perspektif experiential, epistemic, and religion.
Co-Authors Iin Mayasari Kirana Rukmayuninda Ririh Muhammad Miqdad Robbani Muthia Pramesti, Muthia Sulung, Liyu Adhi KAsari