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All Journal Signifikan : Jurnal Ilmu Ekonomi Trikonomika: Jurnal Ekonomi Jurnal Riset Bisnis dan Manajemen Coopetition : Jurnal Ilmiah Manajemen Journal of Management and Bussines (JOMB) Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
J. Juanim
Faculty Of Economics And Business, University Of Pasundan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Riset Bisnis dan Manajemen

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EXPERIENTIAL MARKETING DAN SWITCHING BARRIERS TERHADAP CUSTOMER RETENTION DAN LOYALITAS PELANGGAN Putri Nurjanah; Juanim Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.3850

Abstract

Customer loyalty is the main aspect of the company that needs to be maintained through a good, consistent, and long-lasting strategy. This study aims to determine the influence of experiential marketing and switching barriers on customer retention and their impact on customer loyalty at the Supratman branch of Togamas bookstore, Bandung. The method used is descriptive and verification methods. Nonprobability sampling with incidental method was used with a sample size of 100 respondents. The data analysis method used is path analysis, multiple correlation, and the coefficient of determination. The results showed that experiential marketing, switching barriers, and customer retention at the Togamas bookstore were good, while customer loyalty was good enough. The direct effect of experiential marketing on customer loyalty is greater than the indirect effect through customer retention. The indirect effect of switching barriers on loyalty is greater than the direct effect.
LEADERSHIP FACTORS AS PREDICTORS OF CREATIVITY BEHAVIOR FOR CITY IMAGE: A STUDY IN BANDUNG CITY, INDONESIA Juanim, Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24212

Abstract

This research is conducted as a continuation of previous research and is part of a broader investigation into leadership and city image. Previous studies have demonstrated that leadership has an impact on the image of a city through community commitment. Community commitment, in turn, can enhance the image of Bandung as a creative city. Therefore, this study examines the factors of transformational leadership that promote creative behavior in society, thereby strengthening Bandung's image as a creative city. The study involved a sample of 222 individuals who completed 250 questionnaires. The data were analyzed using SEM Lisrel. The results indicate that creative behavior can positively influence the image of Bandung city. Additionally, leaders must inspire the community to embrace creativity. The research implications and recommendations for future studies are discussed in the following section.
Co-Authors Choi Wongyu Da Lopez, Viktorianus Mahendra EDDY JUSUF Eddy Jusuf hadiyati hadiyati Hanna Audie, Reisha Horas Djulius Neng Lilis Rahmawati, Neng Lilis Putri Nurjanah Raeni Dwi Santy Sukartono, Sri