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Sukartono, Sri
Universitas 17 Agustus 1945 Jakarta
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Effect of Work Motivation and Training on Employee Performance of PT. Deltavista Nusantara – Jakarta Selatan Sri Sukartono
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.9 KB)

Abstract

This study aims to determine the effect of Work Motivation (X1), Job Training (X2), on Employee Performance (Y) PT. Deltavista Nusantara - South Jakarta. The research method used is a questionnaire distributed via Google Form at PT. Deltavista Nusantara - South Jakarta. By using quantitative research. The data analysis method used is multiple linear regression analysis by testing the hypothesis, namely the t test and F test with the help of the SPSS 22 program. The sample in this study was 133 employees who were selected using the slovin formula. The variables used in this study are Work Motivation (X1), Job Training (X2), as the independent variable and Employee Performance (Y) as the dependent variable. The results of this study indicate that work motivation has no significant effect on employee performance at PT. Deltavista Nusantara – South Jakarta. Job Training has a significant effect on Employee Performance of PT. Deltavista Nusantara – South Jakarta. Then work motivation and job training simultaneously have a significant effect on employee performance at PT. Deltavista Nusantara – South Jakarta and the coefficient of determination (R Square) is 0.294, which means that 29.4% of employee performance is influenced by work motivation, job training and the remaining 70.6% is explained by other variables outside of this study.
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI PIMPINAN TERHADAP KINERJA PEGAWAI BKKBN KABUPATEN SUMEDANG Sri Sukartono Natadiharja
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 1 No 2 (2022): Produktivitas Ekonomi
Publisher : Universitas Tangerang Raya

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Abstract

The purpose of this study was to determine the effect of the work environment and leadership motivation on the performance of BKKBN Sumedang employees. The methodology used is descriptive analysis. This method aims to obtain an overview of the symptoms studied in the current state, and on that basis then find answers for problem solving for the existing symptoms. The results of the research analysis can be interpreted that the work environment variable is in the "good enough" category and shows a significant effect. The motivation variable is in the "good" category, and shows a significant effect. Simultaneously the influence of the work environment and motivation, together have a positive effect on the performance variable. The results of this study can provide useful information for Sumedang Regency BKKBN employees, and anyone who needs it.
Analisis Strategi Pengembangan Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah Sri Sukartono; Eddy Jusuf; Juanim Juanim
Jurnal Syntax Admiration Vol. 4 No. 12 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i12.792

Abstract

The waste problem is a common phenomenon in many countries. Uncontrolled waste accumulation can damage the beauty of the city, disrupt public health, cause disasters such as floods, water pollution, air pollution and so on. Various models of waste management have been carried out by several parties to reduce waste problems, one of which is through the Garbage Bank. This research was conducted at the Bersinar Waste Bank, Bandung and was qualitative in nature using the Exploratory Research method and Snowball Sampling interview method with the leadership, employees and customers of the Bersinar Waste Bank, as key informants. Using the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with marketing planning using STP (Segmenting, Targeting, Positioning) by Philip Kotler and Keller (2016) and making a SWOT analysis to choose the implementation of performance strategies proper marketing. The results of the research show that the strengths and weaknesses as well as external factors containing opportunities and threats in terms of management aspects and marketing aspects can be known precisely, what strategies will be taken in the marketing process and performance to increase the number of customers and sales volume at Bank Sampah Bersinar using the SWOT Matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy and weakness-threat (WT) strategy. Providing intensive counseling to customers, in sorting waste so that it has high value, taking advantage of opportunities and overcoming existing threats such as the need to recruit all scavengers around the waste bank to become customers at the Bersinar Waste Bank.
Peranan Promosi Energi Drink terhadap Minat Beli Produk M-150 di Kota Tangerang Sri Sukartono Natadiharja
Jurnal Syntax Admiration Vol. 5 No. 1 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i1.984

Abstract

One of the existing energy drinks is an energy drink with a product of the brand M-150 that is currently owned by people, due to its good properties and constant promotion. Many factors that may influence the interest in purchasing M-150 energy drinks are the promotional roles offered, especially for the people of Tangerang City, Tangerang City and surrounding areas. The research population is 500 consumers in the Tangerang City area of Tangerang City who consume M-150, the author chose this area because it is a strategic location in the eastern part of Tangerang City bordering DKI Jakarta and many retailers offer its products, one of which is M-150, so there are many possibilities for consumers to buy these products. The study sample used 100 respondents. The sampling method in the study was carried out using a simple random sampling technique. The data type is primary. Data collection method using questionnaires. The analysis technique uses multiple regression. The results of the analysis using SPSS Version 19 showed that: 1) Public relations, advertising, sales promotion, direct marketing and personal selling indicators were well responded by respondents. Respondents in general also have a fairly high buying interest in M-150 energy drink products, both from cognitive, affective and coative aspects.
Analisis Pengembangan Strategi Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah (Studi Kasus Bank Sampah Bersinar Kabupaten Bandung Jawa Barat) Sri Sukartono; Eddy Jusuf; Juanim Juanim
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8322

Abstract

This research explores various waste management models with a focus on Waste Banks as one solution to reduce waste problems. Conducted at the Bersinar Waste Bank, Bandung, this research was qualitative using the Exploratory Research method and snowball sampling interviews with leaders, employees and customers of the Bersinar Waste Bank as key informants. Adopting the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with the STP (Segmenting, Targeting, Positioning) approach by Philip Kotler and Keller (2016), this research also applies SWOT analysis to choose a marketing strategy right. The research results highlight strengths, weaknesses, opportunities and threats in the management and marketing aspects of Bank Sampah Bersinar, assisting in formulating effective marketing performance strategies through the SWOT matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy, and weakness-threat (WT) strategy. In conclusion, through intensive counseling to customers, including scavengers around the waste bank, it is hoped that it can increase awareness and participation in waste sorting, increase the added value of waste, as well as take advantage of opportunities and overcome threats faced by the Bersinar Waste Bank. Keywords: Waste Bank, Marketing Development, Marketing Strategy
Study Effectiveness Web Site E-Commerce and Marketplace in Increasing Consumer Trust in Indonesian Retail Food Industry Reza, Bobby; Sukartono, Sri; Azis, Nur; Irwansyah, Novi
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5526

Abstract

The presence of computers and the internet has now changed the face of human civilization, ranging from industry, education, to economics and commerce. One of the best-known things now is online transactions using the internet is an E-Commerce web site and marketplace. Retail companies are competing to market their products via the internet. It is quite interesting to analyze the issue of the extent to which the effectiveness of E-commerce Web sites and marketplaces in gaining consumer trust in the real food industry. More effective way to gain consumer trust. This study aims to determine the factors that influence consumer trust and buying interest in retail food products. The data in this study came from all consumers who had sold retail food products online throughout Indonesia. The results of the study indicate that the use of e-commerce and Marketplace web sites has its respective advantages and disadvantages to gain consumer trust in the retail food industry.
Pengembangan UMKM Di Desa Pantai Bhakti Muara Gembong, Bekasi Melalui Kreativitas dan Inovasi Sri Sukartono Nathadiharja; Diansyah Diansyah; Sihar Tambun
Jurnal Pemberdayaan Nusantara Vol 4, No 2 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i2.8000

Abstract

 Community service activities through the Student Work Lecture (KKM) program. In improving the village economy through Community service activities through the Student Work Lecture (KKM) program. In improving the village economy in development through creativity and innovation, Pantai Bhakti Village, Muara Gembong, Bekasi, has potential natural resources that can support the development of Micro, Small and Medium Enterprises (UMKM). However, limitations in terms of creativity, innovation, and market access are still an obstacle for local communities in optimally developing their UMKM. This community service program aims to increase the capacity of UMKM in Pantai Bhakti Village through training that focuses on product creativity, innovation in seafood processing, and digital marketing strategies. Through a participatory approach, the community is given an understanding of unique and valuable product development, digital-based marketing techniques, and sustainable utilization of local resources. The results of the program showed an increase in the community's ability to create innovative products and expand their marketing reach. This article reviews the role of creativity and innovation as key to UMKM development in coastal areas and the importance of collaborative support to achieve local economic sustainability. 
Sosialisasi Operasional Perusahaan Untuk Kelancaran Usaha Koerniawan Hidajat; Sri Sukartono N; Yuni Fratika
Jurnal Pemberdayaan Nusantara Vol 4, No 1 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i1.7616

Abstract

Kelancaran usaha sangat berpengaruh dalam keberhasilan suatu perusahaan. Dalam kelancaran usaha dibutuhkan sistem operasional yang terencana dengan baik karena apabila sistem operasional tidak terencana dengan baik dapat menyebabkan terhambatnya berbagai pasokan dan sistem pendistribusian produk kepada konsumen. Sebagian besar permasalahan adalah kurangnya pengetahuan karyawan dalam melakukan penginputan sistem operasional produk menggunakan Microsoft Excel dalam perusahaan. Oleh karena itu jurnal kegiatan sosialisasi ini bertujuan untuk memberikan ilmu pengetahuan kepada karyawan baru agar dapat mengetahui bagaimana melakukan penginputan data pendistribusian produk kepada masyarakat (konsumen) menggunakan Microsoft Excel, sehingga sistem produksi usaha dalam perusahaan dapat berjalan dengan lancar dan sukses. Metode pelaksanaan kegiatan sosialisasi ini adalah dengan menggunakan metode sosialisasi dengan memberikan pemahaman yang bersifat mengedukasi, melakukan praktek bagaimana melakukan penginputan data sistem operasional dalam pendistribusian produk menggunakan Microsoft Excel serta melakukan sesi tanya jawab antar karyawan dan pemateri. Kegiatan sosialisasi ini menunjukan hasil adanya penambahan pengetahuan dan keterampilan karyawan dalam melakukan input data pendistribusian produk kepada masyarakat (konsumen) menggunakan Microsoft Excel.
“JANCOK": A Symbol of Popular Culture Identity Are'k Suroboyo Area in the Era of Digital Lifestyle Hidajat, Koerniawan; Nathadiharja, Sri Sukartono
PRoMEDIA Vol 10, No 2 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i2.7888

Abstract

AbstractThe accelerated development of information and communication technology including computers has made people live a digital lifestyle. The practice of using social media as part of a digital lifestyle has consequences for the community's adaptation to the transformation of the community's communication culture, so that the penetration of cultural clashes and fusion cannot be avoided due to the acceleration of digital trends without limits. The purpose of writing the article is to provide a description of the phenomenon of using the word “Jancok” as a symbol of the identity of the Surabaya regional popular culture or “Arek Suroboyo” language on social media as a feature of the digital lifestyle. The method of writing the article is based on a literacy review descriptive phenomenological approach. The cultural identity of the “Arek Suroboyo” region is characterized by three parts of formal language, inter-group language applies between groups and Javanese dialect Suroboyo. Symbol of actualization: egalitarian, democratic and solidarity. The origin or history of the use of the word “Jancok” is divided into two versions: 1) a symbol of the spirit of struggle against Dutch colonization, until now still used to symbolize the spirit in Surabaya. 2) the scientific research version, developing the use of the word “Jancok” scientifically both in terms of its culture and language. “Jancok” in the digital lifestyle varies in writing, and its meaning makes multiple opinions on ideas to get comments. It shows familiarity in friendship and does not have negative connotations, the language analysis points to pragmatic elements of implicature, swearing elements of affection, Slank language, cultural penetration.Keywords: Jancok, Popular Culture, Language, Digital Lifestyle, Socialmedia AbstraksiPercepatan perkembangan tehnologi informasi dan komunikasi termasuk komputer menjadikan masyarakat bergaya hidup digital. Praktek penggunaan media sosial bagian gaya hidup digital, berkonsekuensi adaptasi masyarakat terhadap transformasi budaya komunikasi masyarakat, sehingga penetrasi benturan dan peleburan budaya tidak bisa di hindari akibat untuk memberikan deskripsi fenomena penggunaan kata “Jancok” sebagai simbol identitas budaya poluler daerah Surabaya atau bahasa “Arek Suroboyo” pada media sosial merupakan ciri gaya hidup digital. Metode penulisan artikel berdasar literasi review pendekatan deskriptif fenomenologi. Identitas budaya daerah “Arek Suroboyo” di tandai tiga bagian bahasa formal, bahasa antar kelompok berlaku antar kelompok dan bahasa Jawa dialek Suroboyo. Simbol aktualisasi: egaliter, demoratis dan solidaritas. Asal atau sejarah penggunaan kata “Jancok”, di bagi 2 versi: 1) simbol semangat perjuangan melawan penjajahan Belanda, sampai sekarang masih di pakai untuk simbol pemicu semangat di Surabaya. 2) versi penelusuran ilmiah, mengembangkan penggunaan kata “Jancok” secara ilmiah baik dari sisi kulturnya dan bahasanya. “Jancok” dalam gaya hidup digital bervariasi penulisan, dan maknanya menjadikan multi opini atas ide untuk mendapatkan komentar. Menunjukkan keakraban dalam pertemanan dan tidak berkonotasi negatif, sisi analisa bahasa menunjuk pragmatis unsur implikatur, segi umpatan unsur afeksi, bahasa slank, penetrasi budaya.Kata Kunci: Jancok, Budaya Populer, Bahasa, Gaya Hidup Digital, Media Sosial
PENGARUH BRAND FAMILIARITY DAN PERCEIVED NOSTALGIA TERHADAP POST PURCHASE INTENTION DENGAN PERCEIVED VALUE SEBAGAI MODERATOR Nathadiharja, Sri Sukartono; Tambun, Sihar; Ivada, Tia
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3908

Abstract

Abstract- This research analyzes the influence of brand familiarity and perceived nostalgia on post-purchase intention, with perceived value as a moderating variable. Conducted on 146 respondents in Indonesia, it employs quantitative methods using the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. The findings indicate that brand familiarity and perceived nostalgia significantly impact post-purchase intention, as consumers tend to make repeat purchases when they feel familiar with a brand or experience nostalgia. However, perceived value does not always strengthen this relationship. Among the five tested hypotheses, three were approved, while two were rejected. The study emphasizes the importance of marketing strategies that leverage nostalgia and brand familiarity to enhance loyalty. However, the moderating role of perceived value requires further examination in different contexts. This research contributes to consumer loyalty theory, particularly in markets influenced by emotional factors. A key contribution of this study is the integration of perceived nostalgia as a central factor in shaping post-purchase intention, an area not widely explored in previous literature. Additionally, it investigates the moderating role of perceived value in the relationship between brand familiarity and nostalgia on post-purchase intention, offering insights into the emotional dynamics of consumer loyalty. The novelty of this research lies in combining nostalgia and brand familiarity while examining perceived value’s moderating role in the Indonesian market, a relatively unexplored area. It also presents a PLS-SEM-based methodological approach to studying emotional factors in consumer behaviour. Keywords: Post-Purchase Intention; Perceived Nostalgia; Brand Familiarity; Perceived Value; Consumer Loyalty.
Co-Authors Azis, Nur Bobby Reza Diansyah Diansyah Eddy Jusuf Eddy Jusuf Hidajat, Koerniawan Imam Suryono Irwansyah, Novi Ivada, Tia J. Juanim Juanim Juanim Lukiyana, Lukiyana Masnia Ahmad Moudyla, Mitha Rizky Parulian, Ronald Sihar Tambun Yuni Fratika