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All Journal Signifikan : Jurnal Ilmu Ekonomi MIX : Jurnal Ilmiah Manajemen Journal of Information System, Applied, Management, Accounting and Research JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Economics, Management, Business And Accounting (JEMBA) Padma: Jurnal Pengabdian Kepada Masyarakat Economics and Business Journal JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Jurnal Pengabdian Kepada Masyarakat International Journal of Magistravitae Management

Raeni Dwi Santy

Universitas Komputer Indonesia

Author-ID : 2426311

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Articles

Dampak teknologi pada pola komunikasi bisnis Raeni Dwi Santy; Evi Sabila Suryani; Sandy Itfilarasati; Revaldo Situmorang; Herry Saputra
Journal of Information System, Applied, Management, Accounting and Research Vol 5 No 3 (2021): JISAMAR: Volume 5, Nomor 3, August 2021
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v5i3.474

Kemajuan teknologi memudahkan pertukaran arus informasi. Saat ini banyak pelaku usaha yang mempromosikan usahanya menggunakan media sosial karena dinilai cukup efektif dan efisien. Tujuan dari penelitian ini adalah untuk mengetahui pola komunikasi bisnis yang tepat agar penjualan menggunakan media sosial dapat meningkat. Penelitian ini menggunakan metode kualitatif. Hasil penelitian menunjukkan bahwa teknologi berperan sebagai media promosi dalam bisnis online dan berperan sebagai media komunikasi dengan calon pelanggan. Studi ini difokuskan pada masalah hubungan antara media sosial dan komunikasi bisnis, yang mempengaruhi perkembangan bisnis. Kesimpulan dari penelitian ini adalah terdapat teknologi di media sosial yang keberadaannya berperan sebagai media komunikasi antara pelaku bisnis dengan konsumennya. Teknologi dapat memengaruhi peningkatan penjualan pada bisnis. Dampak teknologi pada komunikasi dan perkembangan bisnis sebagian besar diuntungkan dengan kekurangan yang minimal. Perusahaan harus dapat menggunakan teknologi dengan bijak untuk membangun citra yang baik di mata pelanggannya

Nexus of Foreign Direct Investment, Domestic Investment, and Manufacturing Industry Value Added in Indonesia Horas Djulius; Choi Wongyu; J. Juanim; Raeni Dwi Santy
Signifikan: Jurnal Ilmu Ekonomi Vol 8, No 1 (2019)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

The development of the manufacturing industry is one of the standards for Indonesia's development as a developing country. Domestic investment (DI) and foreign direct investment (FDI) can meet investment needs in this industry. This paper focuses on the nexus of the two types of investment in meeting investment needs in the manufacturing industry and the influence of those investments in relatively capital-intensive and relatively labor-intensive industrial groups. The aim is to evaluate the role of both types of investments and their benefits to the economy not only to the value-added but also in transferring technology and knowledge spillover from FDI to DI. The panel data regression was first to do to observe the differences between groups of relatively capital-intensive industrial samples and relatively labor-intensive industrial samples. The comparison results show that there are significant differences between the two industry groups so that it can be regressed on these two sample types, apart from the regression of the overall sample. The overall sample found that both FDI and DI influence the value-added of the manufacturing industry.

Pengaruh Ulasan Online Terhadap Niat Beli Dengan Kepercayaan Sebagai Intervening (Studi Kasus Terhadap Pengguna Aplikasi Tokopedia di Kota Bandung) Fauzan Maulana; Raeni Dwi Santy
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 1 No 1 (2021): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Tujuan riset ini yaitu mengetahui bagaimana pengaruh Ulasan Online terhadap Niat Beli dengan Kepercayaan sebagai Intervening (Studi Kasus Pada Pengguna Aplikasi Tokopedia di Kota Bandung). Masalah yang terjadi adalah kurangnya kendali belanja yang disebabkan ulasan online Tokopedia dan permasalahan keamanan data pribadi konsumen sehingga mempengaruhi niat beli konsumen. Metode yang di pakai adalah Analisis jalur dengan pendekatan deskriptif serta verifikatif. Teknik pengambilan sampel memakai rumus Bernouli sehingga diperoleh sampel penelitian 100 orang. Wawancara, observasi dan kuesioner digunakan untuk mengumpulkan data. Dengan memakai program SPSS. Hasil menunjukkan bahwa ulasan online dan kepercayaan termasuk pada kriteria baik, ulasan online berpengaruh terhadap niat beli melalui kepercayaan pada pengguna aplikasi Tokopedia di Kota Bandung.

Pembelajaran Profesionalisme dalam Tim Kerja Bagi Peserta Didik Pondok Pesantren Rojaul Huda Darun Nasya Lembang Raeni Dwi Santy
PADMA Vol 2 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Tujuan dari pengabdian ini adalah agar para peserta didik menyadari bahwa pengetahuan dan keterampilan teknis bukan hanya yang dibutuhkan untuk menjadi seorang profesional yang baik; integritas dan menjadi pemain tim juga sama pentingnya., peserta didik dapat membedakan antara perilaku yang dapat diterima dan yang tidak dapat diterima dari perspektif etika dan rekan kerja. Serta dapat memahami bagaimana kolaborasi dan kerja sama mengarah pada lingkungan kerja yang lebih menyenangkan dan efisien. Metode pelaksanaan yang dilakukan adalah berupa penyampaian materi yang berkaitan dengan kerja tim dan profesionalisme di dalam bekerja, dengan menggunakan metode penyampaian materi yang dilakukan melalui zoom meeting pada tanggal 27 Juli 2021. Dampak dari hasil yang dicapai sejauh ini dapat dilihat dari hasil kuesioner yang telah disebar kepada para siswa SMA Pesantren Darun Nasya tersebut. Dari hasil tabel tersebut, dapat diindikasikan mereka dapat menyerap materi yang diberikan dan mereka tertarik dengan materi yang disampaikan.

The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users Raeni Dwi Santy; Muhammad Iffan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.015

Objectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on online purchase intention. The marketing approach in today's era tends to lean towards digital personalization using Artificial intelligence and gamification to improve customer engagement and experience. This is ongoing with the fast rate at which technology has been expanding. The development of artificial intelligence has increased consumer happiness even more, making it even more crucial in the contemporary environment. Also, Gamification has clearly been identified as a method of influencing consumer behavior. The use of game design elements in non-game contexts is known as gamification. Gamification and persuasive technologies have been used for business purposes and to influence customer behavior.Methodology: The method used in this study is a quantitative method using survey research with marketplace users in Indonesia as the object of the research. Data collection which was used is the cross-sectional method by distributing online questionnaires from Google Forms. The research sample was selected using the purposive sampling method in order to obtain 272 respondents from various users (Tokopedia, Shopee, Lazada, Blibli, and Bukalapak users). The data analysis that is used is the path analysis Structural Equation Model (SEM) by SmartPLS 3.0 software. The first stage in data analysis is to recapitulate data on the characteristics of the respondents. The next step is to measure the validity and reliability using discriminant validity, convergent validity, composite reliability, and Cronbach's alpha. Then, to test the inner model, a Goodness of Fit test was carried out through R-Square and significance testing by interpreting path analysis values, T-values, and P-Values.Finding: In this research conducted on marketplace users in Indonesia, it was found that Artificial Intelligence and Gamification are determinants of Customer Experience but these two variables cannot directly support Online Purchase Intention. Further findings indicate that Customer Experience can be an important determining factor for Online Purchase Intention. Customer experience can strengthen the online purchase intention among marketplace users.Conclusion: The result of this study shows that Artificial intelligence and gamification cannot affect online purchase intention directly but artificial intelligence and gamification can affect online purchase intention indirectly through customer experience

PENERAPAN GO DIGITAL MARKETING RESTORAN DALAM UPAYA PENINGKATAN TEKNOLOGI INFORMASI UNIT BISNIS Linna Ismawati; Raeni Dwi Santy; Angga Setiadi
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

During the Covid-19 pandemic, the growth of MSMEs in Indonesia went through various challenges, one of which was to encourage changes in consumption patterns of digitally transformed goods and services from marketing conventions to digital marketing. The purpose of carrying out community service activities at Saung Pondok Barokah Umat (SPBU) is to provide assistance while finding several alternative solutions to solving problems experienced by gas stations in managing their business. The method for implementing this activity is field observation at gas stations and socialization of activities with meetings between Proposers and Partners. The results of the research from this community service activity are that it is hoped that managers and students of the Gas Station Business Unit will be able to improve Information Technology capabilities in managing Websites and Social Media as a means to introduce products from these Partners. This activity has participated in helping the program improve the quality of human resources by providing training and coaching on digital marketing and social media applications to support the development of the SPBU Business Unit. It is hoped that managers and students of the Gas Station Business Unit can increase their understanding and ability to develop their business with a market share not only in Islamic boarding schools but reaching a wider area. Keywords: ; ; ; ; Finance; Marketing

The Influence of Individual, Brand, and Corporate Personality on Motorbike Brand Preference Rani Adhari; Raeni Dwi Santy
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.15

This research investigates the impact of individual, brand, and corporate personalities on brand preference among motorbike riders. Using a quantitative approach, descriptive and verificative research methods were employed to address the research problem, focusing on individual, brand, and corporate personalities’ influence on brand preference individually and collectively. Primary data were collected through questionnaires distributed to a sample of 100 members of the Aerox Bandung community. The PLS-SEM method, implemented with smartPLS 4 software, was used for data analysis, incorporating primary and secondary data sources. Results indicate that individual, brand, and corporate personalities exert both individual and collective influence on brand preference. This research contributes to marketers’ understanding of the varying degrees of influence that individual, brand, and corporate personalities hold over brand preference. Strengthening these personalities presents opportunities for creating distinctiveness and positively impacting brand preference.

PENDAMPINGAN PENGEMBANGAN UNIT USAHA MAKANAN DI RESTO PESANTREN DARUN NASYA DENGAN MENGGUNAKAN ANALISIS SWOT Raeni Dwi Santy
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 1 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Developing a business unit requires a strategic business to ease decision-making by considering many factors, both internal and external. The party who is a partner in the implementation of this Community Service is the Resto Pesantren Darun Nasya which is a business unit of the Darun Nasya Islamic Boarding School. The business unit is located in Desa Pagerwangi, Kec. Lembang, Kab. Bandung Barat. The purpose this Community Service is to find out the existing conditions and provide recommendations regarding the development of the business unit. The method used is SWOT analysis. The result of the analysis is to focus on the strength-opportunity (SO) strategy or on the aggressive quadrant which is implemented by obtaining capital injections and adding new online marketing channels.

Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users Alifia Ainun Rizky; Andi Muhammad Fara Kessi; Raeni Dwi Santy
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.298

The rapid development of digital technology and social media platforms has significantly transformed consumer purchasing behavior, particularly in relation to digital products. Social media has evolved beyond its traditional role as a communication platform and now functions as an important environment where consumers discover, evaluate, and purchase products. This study aims to explore the psychological factors that influence consumer decision-making in purchasing digital products through social media platforms. A qualitative research approach was employed to gain an in-depth understanding of consumers' experiences and perspectives. Data were collected through semi-structured in-depth interviews with social media users who had purchased digital products based on information encountered on social media platforms. The collected data were analyzed using thematic analysis to identify patterns and themes related to consumer psychology in digital purchasing behavior. The findings reveal that consumer decision-making in purchasing digital products is influenced by several interconnected psychological and social factors. Five major themes emerged from the analysis: social media as a discovery environment, cognitive evaluation of digital products, trust formation and credibility cues, psychological motivations for purchasing digital products, and social influence from peers, influencers, and online communities. The results indicate that social media plays a significant role not only in introducing digital products but also in shaping consumer perceptions, trust, and purchase intentions. Consumers actively interpret information obtained from social media, evaluate product credibility through reviews and recommendations, and rely on social interactions to reduce uncertainty before making purchase decisions. This study contributes to the understanding of consumer psychology in digital environments by highlighting how psychological motivations and social influences interact within social media platforms to shape digital purchasing decisions. The findings also provide practical insights for digital marketers and product creators to design more effective strategies that emphasize authenticity, trust-building, and community engagement in promoting digital products.

Pelatihan Vokasional Bidang E-Commerce Bagi UMKM Peserta Sekolah Perempuan Jawa Barat Siti Kurnia Rahayu; Umi Narimawati; Muhamad Nawawi; Syahrul Mauluddin; Rangga Sidik; Dadang Munandar; Sri Dewi Anggadini; Wati Aris Astuti; Raeni Dwi Santy; Rizki Zulfikar; Yoki Oktorian Sukardi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Anto Purwanto; Yadi Mulyadi Rohman; Agus Nursikuwagus
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2738

UMKM perempuan di Jawa Barat menghadapi tantangan berkelanjutan seperti akses pasar terbatas, rendahnya literasi digital, dan lemahnya manajemen usaha, sehingga daya saing di era digital masih rendah. Program pengabdian kepada masyarakat ini bertujuan memberdayakan anggota Sekolah Perempuan Jawa Barat (Sekoper Jabar) melalui pelatihan vokasional e-commerce untuk mentransformasi usaha konvensional menjadi bisnis digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan 15 pelaku UMKM perempuan, DP3AKB pemerintah daerah Jawa Barat, dan akademisi. Materi pelatihan mencakup pengenalan e-commerce, pemanfaatan marketplace, pembuatan konten digital, sistem pembayaran daring, serta pemasaran media sosial. Evaluasi dilakukan dengan survei melalui kuesioner (pre-test dan post-test) untuk mengukur peningkatan pengetahuan dan keterampilan peserta dalam bidang e-commerce. Hasil menunjukkan bahwa semua peserta memiliki peningkatan pengetahuan terkait e-commerce, dan branding serta keterampilan pembuatan e-mail, foto produk, edit foto, pembuatan toko di marketplace, membuat Instagram, dan pembukuan sederhana

Co-Authors Affan Neskisyah Ramadhan Agus Nursikuwagus Alifia Ainun Rizky Andi Muhammad Fara Kessi Angga Setiadi Anto Purwanto Choi Wongyu Dadang Munandar Evi Sabila Suryani Fauzan Maulana Fitri Annisa Rachmah Herry Saputra Horas Djulius J. Juanim Linna Ismawati Muhammad Iffan Nawawi, Muhamad Rani Adhari Revaldo Situmorang Rizki Zulfikar Sandy Itfilarasati Sidik, Rangga Siti Kurnia Rahayu Sri Dewi Anggadini Syahrul Mauluddin Umi Narimawati Wati Aris Astuti Yadi Mulyadi Rohman Yoki Oktorian Sukardi

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