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All Journal Signifikan : Jurnal Ilmu Ekonomi Trikonomika: Jurnal Ekonomi Jurnal Riset Bisnis dan Manajemen Coopetition : Jurnal Ilmiah Manajemen Journal of Management and Bussines (JOMB) Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
J. Juanim
Faculty Of Economics And Business, University Of Pasundan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh City Branding terhadap Image Of Urban Destination dan Dampaknya pada Post-Visit Behavior Juanim, J; Rahmawati, Neng Lilis
Jurnal Trikonomika Vol 14, No 1 (2015): Trikonomika Juni 2015
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui fenomena dan mendapatkan bukti empiris, juga kesimpulan mengenai pengaruh city branding terhadap image of urban destination dan dampaknya pada post-visit behavior wisatawan ke Kota Bandung. Penelitian ini menggunakan metode deskriptif dan verifikatif. teknik sampling yang di gunakan adalah sampling kebetulan. Penelitian ini melakukan survei terhadap 100 responden. Metode analisis data pada penelitian ini menggunakan analisis jalur. Hasil pada penelitian ini mengungkapkan bahwa city branding kota Bandung adalah sebagai kota kreatif pada kategori baik, citra kota sebagai urban destination pada kategori baik, perilaku pasca berkunjung pada kategori baik, dan pengaruh city branding terhadap citra kota sebagai urban destination dan perilaku pasca berkunjung wisatawan ke kota Bandung sebesar 33,1%.
Nexus of Foreign Direct Investment, Domestic Investment, and Manufacturing Industry Value Added in Indonesia Horas Djulius; Choi Wongyu; J. Juanim; Raeni Dwi Santy
Signifikan: Jurnal Ilmu Ekonomi Vol 8, No 1 (2019)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.917 KB) | DOI: 10.15408/sjie.v8i1.9520

Abstract

The development of the manufacturing industry is one of the standards for Indonesia's development as a developing country. Domestic investment (DI) and foreign direct investment (FDI) can meet investment needs in this industry. This paper focuses on the nexus of the two types of investment in meeting investment needs in the manufacturing industry and the influence of those investments in relatively capital-intensive and relatively labor-intensive industrial groups. The aim is to evaluate the role of both types of investments and their benefits to the economy not only to the value-added but also in transferring technology and knowledge spillover from FDI to DI. The panel data regression was first to do to observe the differences between groups of relatively capital-intensive industrial samples and relatively labor-intensive industrial samples. The comparison results show that there are significant differences between the two industry groups so that it can be regressed on these two sample types, apart from the regression of the overall sample. The overall sample found that both FDI and DI influence the value-added of the manufacturing industry. 
EXPERIENTIAL MARKETING DAN SWITCHING BARRIERS TERHADAP CUSTOMER RETENTION DAN LOYALITAS PELANGGAN Putri Nurjanah; Juanim Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.3850

Abstract

Customer loyalty is the main aspect of the company that needs to be maintained through a good, consistent, and long-lasting strategy. This study aims to determine the influence of experiential marketing and switching barriers on customer retention and their impact on customer loyalty at the Supratman branch of Togamas bookstore, Bandung. The method used is descriptive and verification methods. Nonprobability sampling with incidental method was used with a sample size of 100 respondents. The data analysis method used is path analysis, multiple correlation, and the coefficient of determination. The results showed that experiential marketing, switching barriers, and customer retention at the Togamas bookstore were good, while customer loyalty was good enough. The direct effect of experiential marketing on customer loyalty is greater than the indirect effect through customer retention. The indirect effect of switching barriers on loyalty is greater than the direct effect.
SERVICE AND PATIENTS PARTICIPATION ON SATISFACTION AND TRUST Bambang Suroto; Hadiyati Hadiyati; Juanim Juanim
TRIKONOMIKA Vol 19 No 1 (2020): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.168 KB) | DOI: 10.23969/trikonomika.v19i1.1850

Abstract

In addition to being provided by private service providers, satisfactory services are also important for a government-owned service provider to build customer trust. The purpose of this research is to identify whether satisfaction from service and participation affects customer trust in government-owned hospitals. The research was conducted at RSUD Arifin Ahmad Pekanbaru using a survey method on a sample of outpatient service recipients. The sample consisted of 100 people who were selected using accidental sampling. The data were collected using a questionnaire and the analysis tools, namely SEM and WarpPLS software. The results showed that service and patient participation in services has a significant effect on patient satisfaction. In addition, patient satisfaction also has a significant effect on patient trust in government-owned hospitals.
Analisis Pengembangan Strategi Pemasaran Berbasis Pasar dalam Upaya Meningkatkan Kinerja Pemasaran Bank Sampah (Studi Kasus Bank Sampah Bersinar Kabupaten Bandung Jawa Barat) Sri Sukartono; Eddy Jusuf; Juanim Juanim
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8322

Abstract

This research explores various waste management models with a focus on Waste Banks as one solution to reduce waste problems. Conducted at the Bersinar Waste Bank, Bandung, this research was qualitative using the Exploratory Research method and snowball sampling interviews with leaders, employees and customers of the Bersinar Waste Bank as key informants. Adopting the 7P Marketing Strategy concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) with the STP (Segmenting, Targeting, Positioning) approach by Philip Kotler and Keller (2016), this research also applies SWOT analysis to choose a marketing strategy right. The research results highlight strengths, weaknesses, opportunities and threats in the management and marketing aspects of Bank Sampah Bersinar, assisting in formulating effective marketing performance strategies through the SWOT matrix. Companies design policies based on weakness-opportunity (WO) strategy, strength-opportunity (SO) strategy, strength-threat (ST) strategy, and weakness-threat (WT) strategy. In conclusion, through intensive counseling to customers, including scavengers around the waste bank, it is hoped that it can increase awareness and participation in waste sorting, increase the added value of waste, as well as take advantage of opportunities and overcome threats faced by the Bersinar Waste Bank. Keywords: Waste Bank, Marketing Development, Marketing Strategy
Strategi Branding Kota Kupang Melalui Pendekatan Memorable Tourism Experience dan Tourism Product Characteristics Da Lopez, Viktorianus Mahendra; Jusuf, Eddy; Juanim, Juanim
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9398

Abstract

Tujuan Penelitian ini adalah untuk mengetahui tentang strategi branding kota kupang melalui pendekatan memorable tourism experience dan tourism product characteristics. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dan triangulasi data menggunakan google review dan pendapat pakar city branding. Pengambilan data akan dilakukan dengan memberikan kuisioner kepada sejumlah wisatawan dari luar NTT hingga mendapatkan jawaban atas pertanyaan-pertanyaan yang diajukan dan kuisioner yang digunakan adalah kuisioner tertutup dan terbuka. Hasil penelitian menunjukan bahwa Kota Kupang menghasilkan memori yang baik di pikiran para wisatawan dengan indahnya destinasi alam, keragaman kuliner, keragaman adat istiadat dan budaya serta toleransi beragama yang tinggi. Kesan Kota Kupang sebagai kota yang eksotis, kreatif, gorgeous, berbudaya, dan toleran menjadi hal-hal yang diingat oleh wisatawan maupun masyarakat pendatang tentang Kota Kupang. Kesan-kesan tersebut merupakan bentuk akhir dari 7 dimensi Memorable Tourism Experience dan City Branding Hexagon. Kesan-kesan dan karakteristik Kota Kupang beserta keunikannya dapat digambarkan dalam sebuah tagline “Warm Heart Of Timor” sebagai sebuah city branding yang kuat untuk dapat menarik minat wisatawan dan dapat menjadi panduan dasar untuk penyusunan program promosi pariwisata dan pengembangan pariwisata yang dilakukan oleh pemerintah Kota Kupang.
Analisis Komparatif Strategi Pemasaran dan Bauran Pemasaran Dalam Upaya Meningkatkan Kinerja Pemasaran Pada UMKM Tape Ketan di Desa Tarikolot Kabupaten Kuningan Juanim, Juanim; Hanna Audie, Reisha
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5298

Abstract

This research was appointed based on sales data between Pamella companies higher than Sari Asih companies. The purpose of this research is to find out and analyze 1) Respondents 'responses regarding marketing strategies, marketing mix, and marketing performance of Pamella and Sari Asih sticky rice tapes, 2) Respondents' responses regarding marketing strategies and appropriate marketing mix to improve marketing performance on Pamella sticky tape and Sari Asih. 3) Significant differences between marketing strategy, marketing mix and marketing performance of the Pamella sticky tape company and Sari Asih sticky tape. The research method used in this research is descriptive and comparative methods, with comparative data analysis techniques. The results of the analysis in this study indicate that the marketing strategy, marketing mix and marketing performance there are significant differences between Pamella and Sari Asih companies.
LEADERSHIP FACTORS AS PREDICTORS OF CREATIVITY BEHAVIOR FOR CITY IMAGE: A STUDY IN BANDUNG CITY, INDONESIA Juanim, Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24212

Abstract

This research is conducted as a continuation of previous research and is part of a broader investigation into leadership and city image. Previous studies have demonstrated that leadership has an impact on the image of a city through community commitment. Community commitment, in turn, can enhance the image of Bandung as a creative city. Therefore, this study examines the factors of transformational leadership that promote creative behavior in society, thereby strengthening Bandung's image as a creative city. The study involved a sample of 222 individuals who completed 250 questionnaires. The data were analyzed using SEM Lisrel. The results indicate that creative behavior can positively influence the image of Bandung city. Additionally, leaders must inspire the community to embrace creativity. The research implications and recommendations for future studies are discussed in the following section.
Co-Authors Choi Wongyu Da Lopez, Viktorianus Mahendra EDDY JUSUF Eddy Jusuf hadiyati hadiyati Hanna Audie, Reisha Horas Djulius Neng Lilis Rahmawati, Neng Lilis Putri Nurjanah Raeni Dwi Santy Sukartono, Sri