Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Marketing Management Studies Indonesian Journal of Digital Public Relations
Muhammad Fauzan Pratama, Muhammad Fauzan
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang Pratama, Muhammad Fauzan; Engriani, Yunita
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.521

Abstract

This research aims to analyze the influence of Functional value , Social value and Emotional Value on Purchase Decisions Mediated by Green Trust on Environmentally Friendly Products at Fore Coffee Stores in Padang City. The population in this research are all people who live in the city of Padang and have bought or know about Fore Coffee products. This research involved 251 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research show that (1) Functional value has a significant positive effect on Purchase Decision. (2) Functional value has a significant positive effect on Green Trust. (3) Social value has a positive effect on Purchase Decision. (4) Social value has a significant positive effect on Green Trust. (5) Emotional has a significant positive effect on Purchase Decision. (6) Emotional Value has a significant positive effect on Green Trust. (7) Green Trust has a significant positive effect on Purchase Decision. (8) Emotional Value has a positive effect on Purchase Decisions through Green Trust as mediation. (9) Functional value has a positive and significant effect on Purchase Decisions through Green Trust as mediation. (10) Social value has a positive influence on Purchase Decisions through Green Trust as mediation.
STRATEGI BEEUTHREE DALAM MEMBANGUN BRAND AWARENESS MELALUI KONTEN EDUKASI DI INSTAGRAM @beeuthree Pratama, Muhammad Fauzan
Indonesian Journal of Digital Public Relations (IJDPR) Vol 3 No 2 (2025): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v3i1.8462

Abstract

Brand awareness merupakan identitas penting bagi perusahaan dalam membangun reputasi.Beeuthree menerapkan strategi branding dalam upaya membangun awareness (kesadaran)publik akan manfaat produk-produk kecantikan melalui media sosial Instagram. Melalui kontenedukasi Beeuthree menyebarkan pesan-pesan edukatif untuk menambah pengetahuan publiktentang kesehatan kulit dan meyelipkan pesan promosi di dalam konten edukasi tersebut.Peneliti ingin mengetahui bagaimana strategi branding Beeuthree melalui persebaran kontenedukasi dalam membangun brand awareness di Instagram @beeuthree. Pendekatan penelitianini menggunakan metode kualitatif deskriptif melalui teknik pengumpulan data observasi,wawancara, dan dokumentasi. Penelitian ini menggunakan teori strategi branding dari GelderSV (2005) dengan tiga sub-analisis yaitu brand positioning, brand identity, dan brandpersonality. Hasil penelitian ini menunjukkan Beeuthree menerapkan strategi branding diInstagram dengan fokus pada konten informatif, dan edukatif. Beeuthree menonjolkankeunggulan produk melalui bahan organik dan konten edukatif tentang perawatan kulit.Identitas merek dibangun dengan konsisten menggunakan logo dan palet warna biru dan putihguna meningkatkan kesadaran merek dan membedakannya dari pesaing. Kepribadian merekterlihat dalam komunikasi aktif melalui feeds, stories, dan reels Instagram. Dalam upayanyamembangun brand awareness Beeuthree telah mencapai tahapan brand recognition dimanaperusahaan harus terus meningkatkan interaksi, memperluas jangkauan konten, serta menjagakonsistensi dalam penyebaran konten untuk memperkuat posisi perusahaan di tengah publik.
PENGARUH LOVE OF MONEY, LINGKUNGAN KELUARGA, DAN SELF EFFICACY TERHADAP MINAT BERWIRAUSAHA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SEBELAS MARET Pratama, Muhammad Fauzan; Martono, Trisno; Setyowibowo, Feri
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4598

Abstract

In an increasingly competitive era of globalization, interest in entrepreneurship has become an important factor in creating jobs and driving economic growth. This study aims to determine the influence of 1) love of money, 2) family environment, and 3) self-efficacy on interest in entrepreneurship. This study uses a quantitative method with a descriptive approach. The population for this study consists of 253 students from the Economics Education Program, Faculty of Teacher Training and Education, graduating classes of 2021 and 2022. The sampling technique employed proportional stratified random sampling. The sample size for this study was 155 students. Data collection was conducted using a questionnaire. The results of the study showed that (1) love of money had a significant positive effect on entrepreneurial interest with a significance value of 0.005, (2) family environment with a significance value of 0.000, (3) self-efficacy had a significant positive effect on entrepreneurial interest with a significance value of 0.010.
Co-Authors Feri Setyowibowo Trisno Martono Yunita Engriani