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FEASIBILITY STUDY ON THE READINESS, BUM DESA KAMPUS KOPI BANYUANYAR AS SOCIAL ENTERPRISE Ardila, Lina Nur; Hanggana, Sri; Satyanovi, Vidia Ayu; Hapsari, Andi Asri; Hananto, Santosa Tri; Syafiqurrahman, M.; Zoraifi, Renata
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.16583

The central government encourages the village government to optimize village potential through Village Owned Enterprises (BUM Desa). Banyuanyar Village isone of the villages that has great potential to be able to develop the local (rural) economy through the management of the BUM Desa business unit. Currently, Banyuanyar Village has been designated by the Boyolali Regent as a pioneer for Tourism Village Kampus Kopi Banyuanyar. The purpose of this study was to identify the readiness of BUM DesaKampus Kopi Banyuanyar as a social enterprise in supporting the improvement of the village economy. The method used for this research is credibility test (triangulation) and SWOT analysis which is adjusted to the internal and external conditions of BUM Desa Kampus Kopi Banyuanyar. The results of the analysis based on priority interests show that in a row are the business environment, quality workforce, access to capital, a good marketing system, and the existence of innovative technology. The business environment is the most important factor in village development. The results of the swot analysis show that the main strength of the aspect of the business environment consists of abundant natural resources, a large population, and not a seasonal type of business. The main weakness in BUM Desa Kopi Banyuanyar Campus is that human resources are not maximized. On external factors there are opportunities and threats. The biggest opportunity of this village is the existence of various natural resources, while the biggest threat is environmental aspects such as the emergence of factories around the village.

Peran Kewirausahaan dan Kualitas Layanan dalam Mendorong Daya Saing Pengrajin Rotan Zoraifi, Renata; Arifin, Samsul
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5617

Sektor kerajinan rotan memiliki potensi ekonomi yang besar; Namun, ia menghadapi segudang tantangan di bidang pemasaran. Penelitian ini bertujuan untuk menyelidiki dampak pengrajin rotan Teluk Wetan, Jepara berfokus pada kewirausahaan, kelengkapan produk, dan kualitas layanan untuk mempromosikan produk mereka dengan sukses. Menggunakan kerangka metodologis kuantitatif menggunakan pendekatan survei yang melibatkan 96 peserta, data dianalisis melalui beberapa teknik regresi linier. Temuan menunjukkan bahwa orientasi kewirausahaan dan Kualitas layanan berdampak positif dan statistik signifikan pada kinerja pemasaran, sedangkan kelengkapan produk menunjukkan dampak positif namun tidak signifikan secara statistik. Secara kolektif, ketiga variabel berpengaruh signifikan terhadap kinerja pemasaran, menegaskan bahwa inovasi dan pelayanan pelanggan lebih berkontribusi terhadap pemasaran dibandingkan dengan keberagaman produk. Implikasi penelitian ini menekankan pentingnya strategi kewirausahaan dan peningkatan layanan dalam meningkatkan daya saing industri kerajinan rotan. Penelitian lebih lanjut dapat mempertimbangkan faktor lain seperti strategi digital marketing dan tren pasar global guna memperluas pemahaman tentang keberlanjutan pemasaran industri kreatif.

FEASIBILITY STUDY ON THE READINESS, BUM DESA KAMPUS KOPI BANYUANYAR AS SOCIAL ENTERPRISE Ardila, Lina Nur; Hanggana, Sri; Satyanovi, Vidia Ayu; Hapsari, Andi Asri; Hananto, Santosa Tri; Syafiqurrahman, M.; Zoraifi, Renata
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.16583

The central government encourages the village government to optimize village potential through Village Owned Enterprises (BUM Desa). Banyuanyar Village isone of the villages that has great potential to be able to develop the local (rural) economy through the management of the BUM Desa business unit. Currently, Banyuanyar Village has been designated by the Boyolali Regent as a pioneer for Tourism Village Kampus Kopi Banyuanyar. The purpose of this study was to identify the readiness of BUM DesaKampus Kopi Banyuanyar as a social enterprise in supporting the improvement of the village economy. The method used for this research is credibility test (triangulation) and SWOT analysis which is adjusted to the internal and external conditions of BUM Desa Kampus Kopi Banyuanyar. The results of the analysis based on priority interests show that in a row are the business environment, quality workforce, access to capital, a good marketing system, and the existence of innovative technology. The business environment is the most important factor in village development. The results of the swot analysis show that the main strength of the aspect of the business environment consists of abundant natural resources, a large population, and not a seasonal type of business. The main weakness in BUM Desa Kopi Banyuanyar Campus is that human resources are not maximized. On external factors there are opportunities and threats. The biggest opportunity of this village is the existence of various natural resources, while the biggest threat is environmental aspects such as the emergence of factories around the village.

Peran Kewirausahaan dan Kualitas Layanan dalam Mendorong Daya Saing Pengrajin Rotan Zoraifi, Renata; Arifin, Samsul
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5617

Sektor kerajinan rotan memiliki potensi ekonomi yang besar; Namun, ia menghadapi segudang tantangan di bidang pemasaran. Penelitian ini bertujuan untuk menyelidiki dampak pengrajin rotan Teluk Wetan, Jepara berfokus pada kewirausahaan, kelengkapan produk, dan kualitas layanan untuk mempromosikan produk mereka dengan sukses. Menggunakan kerangka metodologis kuantitatif menggunakan pendekatan survei yang melibatkan 96 peserta, data dianalisis melalui beberapa teknik regresi linier. Temuan menunjukkan bahwa orientasi kewirausahaan dan Kualitas layanan berdampak positif dan statistik signifikan pada kinerja pemasaran, sedangkan kelengkapan produk menunjukkan dampak positif namun tidak signifikan secara statistik. Secara kolektif, ketiga variabel berpengaruh signifikan terhadap kinerja pemasaran, menegaskan bahwa inovasi dan pelayanan pelanggan lebih berkontribusi terhadap pemasaran dibandingkan dengan keberagaman produk. Implikasi penelitian ini menekankan pentingnya strategi kewirausahaan dan peningkatan layanan dalam meningkatkan daya saing industri kerajinan rotan. Penelitian lebih lanjut dapat mempertimbangkan faktor lain seperti strategi digital marketing dan tren pasar global guna memperluas pemahaman tentang keberlanjutan pemasaran industri kreatif.

Exploring the Impact of Fear of Missing Out on Perceived Ease of Use and Usage Decisions in Digital Platforms Zoraifi, Renata; Agung, Ignatius Wiseto Prasetyo; Arifin, Samsul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research endeavors to examine the mediating function of perceived ease of use within the context of the relationship between Fear of Missing Out (FOMO) and usage decisions among Generation Z users of digital platforms. Employing a quantitative research design, a total of 125 participants were engaged through an online survey instrument. The collected data were subjected to analysis utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that FOMO exerts a significant impact on usage decisions, both directly and indirectly through perceived ease of use, underscoring the critical role of user perception in the adoption of technology. These findings enhance the comprehension of the psychological and technological determinants influencing decision-making and offer practical recommendations for platform developers aiming to engage Generation Z.

Optimalisasi Pemasaran BUMDes “Lestari Jaya” dan UMKM Desa Sanggung Gatak Sukoharjo untuk Meningkatkan Omzet di Masa Pandemi Suranta, Sri; Widagdo, Ari Kuncara; Zoraifi, Renata; Sulardi, Sulardi
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16576

The purpose of this service activity is to increase the business development of Village Owned Enterprises (BUMDes) and Micro Small and Medium Enterprises (MSMEs) through service delivery or delivery of new BUMDes products and the use of appropriate marketing methods. with BUMDes and MSMEs. PKM activities are focused on developing BUMDes businesses and implementing BUMDes marketing methods both with conventional methods and through the internet. The service methods carried out are: (1) a preliminary survey to obtain data and information to find out the root of the problem, and (2) provide solutions to problems by conducting marketing training. The result achieved is that the management of BUMDes and MSMEs can increase their marketing competence, both conventional marketing and internet-based marketing. The conclusion is that marketing training is carried out to improve the marketing competence of both BUMDEs and MSME managers so that they can increase sales turnover.

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