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All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK
Riski Eka Lestari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Transformasi Digital terhadap Produktifitas dan Keunggulan Kompetitif UMKM Madu Harrumi Robi Santoso; Reni Diah Setiowati; Riski Eka Lestari; Ilham Setio Wibowo; Laila Khairun Nisa
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4744

Abstract

The development of digital transformation plays a crucial role in improving sales performance and competitiveness of MSME businesses in the modern era. This study aims to analyze the effect of digital transformation on sales efficiency and competitive advantage of Harrumi Honey MSMEs. The study population included 100 honey business actors, with samples determined using the Slovin formula (n = N / (1 + Ne²)) at a margin of error of 10%, resulting in 50 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) to test the relationship between variables. The results showed that digital transformation had a significant effect on increasing sales and competitive advantage of Harrumi Honey MSMEs. The application of digital technology, such as online marketing, digital transactions, and data management, also strengthened operational efficiency and business competitiveness. This study recommends the adoption of digital transformation as a whole to support the growth of MSMEs in the agribusiness sector.
Pengaruh Pelatihan Kewirausahaan, Pemahaman Pemasaran Ritel, dan Pemahaman Undang-Undang Cipta Kerja terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Nahdlatul Ulama Lampung Robi Santoso; Riski Eka Lestari; Reni Diah Setiowati; Fatma Afriyani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 3 (2024): November : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i3.1776

Abstract

This study examines the integrative influence of entrepreneurship training, retail marketing understanding, and the Job Creation Law on the level of work readiness of students at the Faculty of Economics and Business, Nahdlatul Ulama University, Lampung. Quantitative methods were employed, involving 50 respondents selected through probability sampling from a total population of 80 students. The research instrument used an online questionnaire based on a 1-5 Likert scale, analyzed through multiple linear regression with SPSS software. The findings revealed that each independent variable partially exerted a positive and significant influence. Entrepreneurship training contributed a t-value of 3.394 (sig. 0.001), retail marketing understanding recorded a t-value of 3.910 (sig. 0.001), while understanding the Job Creation Law resulted in a t-value of 2.372 (sig. 0.022). Simultaneous analysis showed that all three variables together had a significant effect, with an F-value of 31.451 (sig. 0.001). The research implications confirm that the synergy between entrepreneurial competencies, retail marketing expertise, and employment regulatory literacy forms an essential competency configuration in preparing students to face the challenges of the professional world.
Co-Authors Fatma Afriyani Ilham Setio Wibowo Laila Khairun Nisa Reni Diah Setiowati Robi Santoso