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All Journal INTASTAWIT Journal (Indonesian Tasamuh, Tawassuh, I`tidal dan Tawazzun) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Informasi Pengabdian Masyarakat International Journal of Economics and Management Sciences Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK
Reni Diah Setiowati
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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UPAYA PENINGKATAN PEREKONOMIAN MASYARAKAT MELALUI PENGOLAHAN IKAN SAMPAH MENJADI KERUPUK DI DESA LABUHAN RATU KECAMATAN PASIR SAKTI Reni Diah Setiowati; Sastya Putri; Robi Santoso; Denny Kurniawan; Ridho Aritonang
INTASTAWIT Journal (Indonesian Tasamuh, Tawassuth, I'tidal, dan Tawazun) Vol. 4 No. 1 (2023): INSTASTAWIT Journal
Publisher : Universitas Nahdlatul Ulama Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian Masyarakat bertujuan Memberikan dampingan cara mengolah ikan sampah menjadi kerupuk ikan yang lezat dan Mengupayakan peningkatan perekonomian melalui pengolahan ikan sampah menjadi kerupuk ikan yang lezat. Metode yang digunakan kegiatan upaya peningkatan perekonomian masyarakat melalui pengolahan ikan sampah menjadi kerupuk yaitu: Pada tahapan pra-produksi ini, yaitu perencanaan dan persiapan keseluruhan produksi, tujuan, saran yang memuat persiapan fasilitas cara produksi, tutorial operasional juga citarasa yang nikmat sesuai dengan lidah masyarakat Indonesia, dan beberapa aspek lain. Tahap produksi yaitu tahap dalam mengolah ikan sampah menjadi kerupuk. Dalam hal ini seluruh peserta mengikuti tahap demi tahap pengolahan ikan asin sampah menjadi kerupuk sesuai yang telah direncanakan. Kegiatan pasca produksi berupa kegiatan pengemasan kerupuk. Dalam hal ini ditentukan kerupuk akan dikemas dengan berat tertentu, pengemasan, pelabelan, penentuan harga dan pemasaran kerupuk. Berdasarkan hasil pendampingan dan evaluasi diketahui bahwa 17,9 % anggota mitra memiliki tingkat pemahaman rendah tentang tahapan proses pengolahan ikan sampah menjadi kerupuk, 38,3 % memiliki tingkat pemahaman sedang atau cukup dan 43,8 % memiliki tingkat pemahaman tinggi. Informasi tentang produk olahan kerupuk menggunakan bahan dasar ikan sudah diketahui sebelumnya sebab pengusaha – pengusaha kerupuk sering memesan ikan hasil tangkapan nelayan kepada mitra. Sedangkan proses pembuatan dari bahan dasar ikan sampah menjadi kerupuk belum banyak yang tau prosesnya sehingga masih membutuhkan pendampingan.
Pemanfaatan Limbah Minyak Goreng Bekas Melalui Pembuatan Lilin Aromateraphy sebagai Pemanfaatan Waktu Libur Sekolah pada Remaja Masjid Nurul Huda Purworejo Pasir Sakti Lampung Timur Reni Diah Setiowati; Robi Santoso
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1207

Abstract

This community service is carried out with the aim of providing assistance and counseling to mosque youth in Purworejo village, sub-district. The magical sands of East Lampung. The service is carried out using lecture methods, interactive discussions and direct practice to increase insight, ability and creativity among mosque youth during school holidays. It is hoped that from this assistance and counseling, participants will be able to use their free time during school holidays to fill their classes with useful activities and become creative and innovative young people in utilizing used cooking oil waste which is often thrown away by housewives. The cooking oil waste can be used to make aromatherapy candles. So that the activities carried out can have an effect on improving the economy and increase awareness of cleanliness, environmental health and the dangers of using cooking oil that is used repeatedly.
The Effect of Product Quality, Service Quality and Digital Marketing on Consumer Satisfaction of Harrum Mart Retail Stores Robi Santoso; Tri Endang Yulianti; Reni Diah Setiowati; Ilham Setio Wibowo
International Journal of Economics and Management Sciences Vol. 1 No. 3 (2024): August : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i3.136

Abstract

In an increasingly advanced era in terms of digital marketing encouraging people to adapt to increasingly advanced technology, in the digital era purchase decisions can be made based on several applications that are often used by the public, currently, Harrum Mart retail stores are stores that sell their merchandise online and offline, in its use the quality of the product can describe the extent of the product's ability to meet the needs of consumers, , when the service is in accordance with consumer expectations, it can be said to be effective in increasing consumer satisfaction. Quality service should be carried out continuously in accordance with the needs of consumers and the company's goals. Based on the results of the study, it shows that there is no direct positive influence of Product Quality on Digital Marketing, there is no positive influence of Service Quality on Digital Marketing, there is a positive influence of Digital Marketing on Consumer Satisfaction, there is a positive influence of Product Quality on Consumer Satisfaction, there is a positive influence of Service Quality on Consumer Satisfaction Keywords: , , ,
Pengaruh Pengalaman Magang, Hasil Belajar Produktif dan Dukungan Sosial Keluarga terhadap Kesiapan Kerja Mahasiswa Reni Diah Setiowati; Robi Santoso
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4781

Abstract

Readiness for the world of work for students is something that needs to be considered together, because it is related to the student's future. Generally, each study program has its own program to create graduates who are ready to enter the world of industry. This research aims to determine: (1) the level of students' readiness to enter the industrial world, (2) students' competitive ability in entering the industrial world, (3) the relationship and influence of internship experience, productive learning outcomes and family social support on students' readiness to enter industrial world. This research is an ex-post facto type research with a correlation research design. The results of the descriptive analysis show that the level of student work readiness in entering the industrial world is 36.65% of students have a very high level of work readiness, and 63.35% of students have a high level of work readiness. The results of hypothesis testing show that there is a positive and significant influence between student internship experience, productive learning outcomes and family social support on students' work readiness to enter the industrial world, with the contribution given being 32.7% (R2 = 0.327). This explains that student internship experience, productive learning outcomes and family social support together are able to explain the variance in student work readiness by 32.7%.
Peternakan Perkutut Warna El-Rozi sebagai Sarana Pendidikan Karakter dan Kewirausahaan bagi Santri dan Masyarakat Tegineneng, Lampung Robi Santoso; Reni Diah Setiowati; Riski Eka Lestari; Ilham Setio Wibowo; Laila Khairun Nisa; Fatma Afriyani
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9vhq0g11

Abstract

Budidaya burung perkutut tidak hanya bernilai ekonomis tetapi juga berpotensi sebagai sarana pembelajaran karakter dan pengembangan kewirausahaan. Inisiatif ini bertujuan meningkatkan kapasitas warga dan pelajar di Tegineneng, Lampung, melalui pelatihan terpadu yang mengombinasikan aspek bisnis dan pendidikan. Pelaksanaannya mencakup: (1) penyuluhan dan pelatihan teknis, (2) bimbingan pembuatan kandang sistem intensif, (3) pelatihan pemasaran berbasis digital, serta (4) penyisipan materi kewirausahaan dan pelestarian alam dalam kurikulum pendidikan. Hasilnya, terjadi peningkatan kompetensi teknis peserta sebesar 85% dan munculnya lima unit usaha baru dengan pendapatan bulanan Rp2,5 juta. Program ini sekaligus mengajarkan nilai-nilai kedisiplinan, tanggung jawab, dan kolaborasi. Dukungan pemerintah setempat memperkuat keberlanjutan program yang dapat diadopsi di wilayah lain untuk menyinergikan penguatan ekonomi dan pembentukan karakter.
Pengaruh Transformasi Digital terhadap Produktifitas dan Keunggulan Kompetitif UMKM Madu Harrumi Robi Santoso; Reni Diah Setiowati; Riski Eka Lestari; Ilham Setio Wibowo; Laila Khairun Nisa
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4744

Abstract

The development of digital transformation plays a crucial role in improving sales performance and competitiveness of MSME businesses in the modern era. This study aims to analyze the effect of digital transformation on sales efficiency and competitive advantage of Harrumi Honey MSMEs. The study population included 100 honey business actors, with samples determined using the Slovin formula (n = N / (1 + Ne²)) at a margin of error of 10%, resulting in 50 respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) to test the relationship between variables. The results showed that digital transformation had a significant effect on increasing sales and competitive advantage of Harrumi Honey MSMEs. The application of digital technology, such as online marketing, digital transactions, and data management, also strengthened operational efficiency and business competitiveness. This study recommends the adoption of digital transformation as a whole to support the growth of MSMEs in the agribusiness sector.
Pengaruh Pelatihan Kewirausahaan, Pemahaman Pemasaran Ritel, dan Pemahaman Undang-Undang Cipta Kerja terhadap Kesiapan Kerja Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Nahdlatul Ulama Lampung Robi Santoso; Riski Eka Lestari; Reni Diah Setiowati; Fatma Afriyani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 3 (2024): November : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v4i3.1776

Abstract

This study examines the integrative influence of entrepreneurship training, retail marketing understanding, and the Job Creation Law on the level of work readiness of students at the Faculty of Economics and Business, Nahdlatul Ulama University, Lampung. Quantitative methods were employed, involving 50 respondents selected through probability sampling from a total population of 80 students. The research instrument used an online questionnaire based on a 1-5 Likert scale, analyzed through multiple linear regression with SPSS software. The findings revealed that each independent variable partially exerted a positive and significant influence. Entrepreneurship training contributed a t-value of 3.394 (sig. 0.001), retail marketing understanding recorded a t-value of 3.910 (sig. 0.001), while understanding the Job Creation Law resulted in a t-value of 2.372 (sig. 0.022). Simultaneous analysis showed that all three variables together had a significant effect, with an F-value of 31.451 (sig. 0.001). The research implications confirm that the synergy between entrepreneurial competencies, retail marketing expertise, and employment regulatory literacy forms an essential competency configuration in preparing students to face the challenges of the professional world.
Pelatihan Digital Marketing Berbasis Google Maps pada Mahasiswa Kewirausahaan Robi Santoso; Reni Diah Setiowati; Laila Khairun Nisa; Fatma afriyani; Riski Eka Lestari
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/18hzh820

Abstract

Percepatan transformasi digital mendorong perubahan mendasar dalam strategi pemasaran, di mana kehadiran digital berbasis lokasi menjadi prasyarat kompetitif. Google Business Profile (GBP) melalui Google Maps muncul sebagai platform strategis yang belum banyak dimanfaatkan oleh wirausaha muda, meskipun mereka merupakan generasi digital native. Kegiatan pengabdian masyarakat ini dirancang untuk menjembatani kesenjangan antara literasi konsumsi digital dan kemampuan produksi digital bisnis mahasiswa kewirausahaan. Melalui pendekatan pelatihan terpadu yang menggabungkan penyampaian konsep, praktik langsung, dan pendampingan intensif, 13 mahasiswa dengan usaha rintisan dibimbing untuk membangun dan mengoptimalkan profil digital usaha mereka. Hasil evaluasi menunjukkan pencapaian yang signifikan: seluruh peserta (100%) berhasil membuat akun GBP terverifikasi, 90% mampu mengoptimalkan profil secara lengkap, dan terjadi peningkatan pemahaman konseptual sebesar 42%. Usaha peserta mulai terdeteksi dalam pencarian Google Maps dalam 3–7 hari pasca-verifikasi. Kegiatan ini tidak hanya berhasil meningkatkan visibilitas digital usaha rintisan, tetapi juga mengubah mindset peserta tentang pentingnya search visibility dalam ekosistem pemasaran modern. Untuk keberlanjutan dampak, direkomendasikan pembentukan ekosistem pendampingan berkelanjutan yang meliputi komunitas pembelajaran, workshop lanjutan, dan mekanisme digital check-up berkala.
Co-Authors Denny Kurniawan Fatma Afriyani Ilham Setio Wibowo Laila Khairun Nisa Ridho Aritonang Riski Eka Lestari Robi Santoso Sastya Putri Tri Endang Yulianti