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All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Sinarwati Sinarwati
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH ATRIBUT PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI MEDIA SOSIAL FACEBOOK Irma Sri Wahyuni; Hayat Yusuf; Sinarwati Sinarwati; Nasrul Nasrul; Sudirman Zaid
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.26998

Abstract

This study aims to determine: (1) the influence of product attributes towards purchase decision of fashion products at online shop through social media Facebook, (2) the influence of service quality towards purchase decision of fashion products at online shop through social media Facebook, and (3) the influence of product attributes and service quality simultaneously towards purchase decision of fashion products at online shop through social media Facebook. This research takes 90 samples from the customer of the ofmanagement student, economics and bussiness faculty halu oleo university. The analysis technique used is multiple linear regression and uses the help of the IBM SPSS version 16 application using a standard significance of 5%. Based on the results of the analysis in this study, it can be concluded that product attributes and service qualitytogether have a positive and significant effect on purchasing decision, product attributes has a positive and significant effect on purchasing decision and Service Quality has a significant positive effect on Purchasing Decision.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN YANG DIMEDIASI OLEH CITRA PERUSAHAAN Luki Kusuma; Salma Saleh; Sinarwati Sinarwati
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.596 KB) | DOI: 10.33772/jumbo.v3i2.8551

Abstract

The objective of this research is to find out the effect of service quality and company image on customer satisfaction and also to see the effect of mediation of corporate image on the correlation between service quality and customer satisfaction of Wakatobi Regency PDAM.This research was conducted at Wakatobi Regency PDAM using quantitative approach. The population of this study is 4974 and the sample used is 155 people with purposive sampling technique. Data was collected using questionnaires and analyzed using structural equation modeling (SEM).The result of this research concludes that service quality has positive and significant effects on customer satisfaction, service quality has positive and significant effects on corporate image, corporate image has positive and significant effects on customer satisfaction and the corporate image partially mediates the correlation between service quality and customer satisfaction at Wakatobi Regency PDAM.Keywords: service quality, corporate image, and consumer satisfaction. 
Co-Authors Hayat Yusuf Irma Sri Wahyuni Luki Kusuma Nasrul Nasrul Salma Saleh Sudirman Zaid