Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jomantara International Journal of Art and Culture
Syahroni Syahroni
Universitas Islam Bandung
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Brand Dilution: An Analysis of The IKEA Versus IKEMA Dispute Syahroni Syahroni; harits numan; Dini Dewi Heniarti
JOMANTARA Vol 2 No 2 (2022): Vol. 2 No. 2 July 2022
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.81 KB) | DOI: 10.23969/jijac.v2i2.5811

Abstract

This study is aimed to provide a different analysis related to dispute of trademark or brand of IKEA against Ikema. IKEA in the Judicial Review Verdict of Indonesia Supreme Court of (Peninjauan Kembali Mahkamah Agung), was asserted not having similarity with Ikema. On the other hand, the author views this case is potentially presumed as as a dilution case. Regarding this, the analysis employs theory that proposed by Shuy (2002) to uncover the identical similarity between the two trademarks. Graphemic and Phonetic analysis are used to establish the feature similarity, for analysis of public perception upon the both trademarks, psycholinguistic has been practiced. The result is the both trademarks are similar in terms of dilution. Keywords: dispute, dilution, linguistic analysis
Co-Authors A. Harits Nu'man Dini Dewi Heniarti