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All Journal Jurnal Mantik Indonesian Multidiscipline of Social Journal Jurnal Integrasi Sumber Daya Manusia (Indonesian of Interdisciplinary Journal) Hikamatzu Journal of Multidisciplinary Research
Udin Bahrudin
Universitas Primagraha
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE INFLUENCE OF SHOP SCENE AND SALES PROMOTION ON PURCHASE DECISIONS ON RAMAYANA DEPARTMENT STORE IN SERANG Guruh Ramadhan; Udin Bahrudin
AMAL INSANI (Indonesian Multidiscipline of Social Journal) Vol. 1 No. 1 (2020): Oktober 2020
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.634 KB)

Abstract

 This study aims to determine the influence of store atmosphere on consumer purchasing decisions, to determine the effect of sales promotion on consumer purchasing decisions and to determine the effect of store atmosphere and sales promotion of consumer purchasing decision Ramayana Department Store in Serang City. This research uses quantitative research method, quantitative research method can be interpreted as research method based on positivism philosophy, used to research on population or certain sample, sampling technique generally done by random, data collection using research instrument, data analysis is quantitative / Statistics with the aim to test the hypothesis set. The population in this study is the consumer or visitors Ramayana Serang who ever made a purchase in Ramayana Serang City.   The method of determining the sample using the method suggested by Hair et al. (2006: 741) in Widikusyanto (2014) that the sample size required for factor analysis is at least five times the number of variables observed, so the sample used in this study is 5 times the number of indicators or statements totaling 26 items (5 x 26), so the sample size is 5 x 26 = 130, to avoid the questionnaire that is not complete or not returned, then the sample size plus 20, so the total sample is 150 respondents.  The results of hypothesis testing 1 shows the store atmosphere significantly influence consumer purchasing decision Ramayana Department Store in Serang City in this case if the store atmosphere increases then the decision will increase. The results of hypothesis testing 2 shows sales promotion significantly influence consumer purchasing decision Ramayana Department Store in Serang City in this case if sales promotion increases then the decision will increase. The result of hypothesis 3 shows store atmosphere and sales promotion significantly influence consumer purchasing decision Ramayana Department Store in Serang City, this matter if store atmosphere and promotion of sale increase then consumer purchasing decision will increase.
THE EFFECT OF PRICING AND PACKAGING ON CONSUMER PURCHASE DECISIONS AT MR. B IN THE CITY OF SERANG. Udin Bahrudin; Edy Suranta Karina Sembiring
AMAL INSANI (Indonesian Multidiscipline of Social Journal) Vol. 2 No. 2 (2022): April 2022
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.852 KB) | DOI: 10.56721/amalinsani.v2i2.13

Abstract

The purpose of the study was to determine the effect of pricing on consumer purchasing decisions, to determine the effect of packaging on consumer purchasing decisions and to jointly determine the effect of pricing and packaging on consumer purchasing decisions. B in Serang City. This study uses quantitative research methods, data collection using research instruments, quantitative/statistical data analysis with the aim of testing the established hypothesis. The population in this study are consumers or visitors to Mr. Shop. B in Serang City who had made a purchase at Mr. Shop. B in Serang City. Based on the results of testing hypothesis 1, it shows that pricing has a significant effect on consumer purchasing decisions. B in Serang City, in this case, if the price fixing increases, the consumer's purchasing decisions will increase. The results of testing hypothesis 2 show that packaging has a significant effect on consumer purchasing decisions. B in Serang City, in this case, if the packaging increases, the consumer's purchasing decisions will increase. The results of the submission of hypothesis 3 show that pricing and packaging have a significant effect on consumer purchasing decisions. B in Serang City, this is if the pricing and packaging increase, the consumer's purchasing decisions will increase. Keywords: Pricing, Packaging and Consumer, Purchase Decisions
THE INFLUENCE OF STORE ATTEMPT AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS OF RAMAYANA DEPARTMENT STORE IN SERANG CITY Edy Suranta Karina Sembiring; Udin Bahrudin
AMAL INSANI (Indonesian Multidiscipline of Social Journal) Vol. 2 No. 1 (2021): Oktober 2021
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.442 KB)

Abstract

The purpose of this study was to determine the effect of store atmosphere on consumer purchasing decisions, to determine the effect of sales promotion on consumer purchasing decisions and to determine the effect of store atmosphere and sales promotion on consumer purchasing decisions of Ramayana Department Store in Serang City. This study uses quantitative research methods, quantitative research methods can be interpreted as research methods based on the philosophy of positivism, used to examine certain populations or samples, sampling techniques are generally carried out randomly, data collection uses research instruments, data analysis is quantitative/ statistics with the aim of testing the established hypothesis. The population in this study are consumers or visitors of Ramayana Serang who have made purchases at Ramayana Serang City. The results of testing hypothesis 1 show that the atmosphere of the store has a significant effect on consumer purchasing decisions at the Ramayana Department Store in Serang City, in this case if the atmosphere of the store increases, the decision will increase. The results of testing hypothesis 2 show that sales promotions have a significant effect on consumer purchasing decisions for Ramayana Department Stores in Serang City. In this case, if sales promotions increase, the decisions will increase. The results of the submission of hypothesis 3 show that the store atmosphere and sales promotions have a significant effect on consumer purchasing decisions at the Ramayana Department Store in Serang City, this is if the store atmosphere and sales promotions increase, consumer purchasing decisions will increase. Keywords: Store Atmosphere, Sales Promotion and Consumer Purchase Decisions
Perubahan struktur organisasi: Bagaimana implikasinya terhadap peluang karier dan perilaku kewargaan organisasi? Wahyudi Wahyudi; Udin Bahrudin; Edy Suranta Karina Sembiring
Jurnal Integrasi Sumber Daya Manusia Vol. 1 No. 1 (2022): September 2022
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.501 KB) | DOI: 10.56721/jisdm.v1i1.63

Abstract

Organizational structures that are more complex and innovative are starting to develop, especially in large companies but bring new challenges in their implementation. This study examines the implications of organizational structure changes on employee career opportunities and organizational citizenship behavior. This research was conducted at PT. XYZ is in the department of Human Resource Development (HRD) with a total population of 97 people, while the sample used is saturated. The method used is PLS-SEM using the SmartPLS software tool. As a result, organizational structure changes negatively affect organizational citizenship behavior but positively affect career opportunities. While career opportunities have a positive and significant effect on organizational citizenship behavior, on the other hand, career opportunities can indirectly affect organizational structure changes and organizational citizenship behavior in a positive and significant way.
Triggers of consumer purchasing decisions by the brand image with product quality moderating empirical studies on fastron ecogreen products Udin Bahrudin; Nurparija Nurparija; Didit Haryadi
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3881

Abstract

The tight business competition in the product and service industry requires companies to be able to create something different. This study aims to test and analyze improving purchasing decisions on Fastron Ecogreen brand oil products which are influenced by brand image and moderated by product quality. The method used in this research is the descriptive quantitative method with a survey approach. 150 research sample respondents. Survey of research objects in three attack workshops that use Fastron Ecogreen lubricants. The results of this study indicate that brand image has a significant effect on purchasing decisions, product quality has a significant effect on buying decisions, and product quality can moderate significantly strengthen the influence of brand image on purchasing decisions. In this context, this research is expected to make a theoretical contribution to the literature
ANALISIS FAKTOR-FAKTOR EKONOMI MAKRO YANG MEMPENGARUHI INVESTASI PADA SEKTOR PERTANIAN DI INDONESIA: STUDI LITERATUR Sembiring, Edy Suranta Karina; Bahrudin, Udin
DESANTA (Indonesian of Interdisciplinary Journal) Vol. 5 No. 1 (2024): September 2024
Publisher : Desanta Publisher

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Abstract

Artikel ini bertujuan untuk mengetahui Faktor-Faktor Ekonomi Makro Yang Mempengaruhi Investasi Pada Sektor Pertanian Di Indonesia. Penelitian ini menggunakan penelitian studi pustaka. Hasil menunjukkan bahwa menunjukkan bahwa sektor pertanian memiliki peran yang sangat penting dan berpengaruh signifikan bagi pertumbuhan ekonomi di Indonesia. Selain itu juga dengan menginvestasi pada jangka panjang atau pendek suku bunga akan mempengaruhi investasi asing di Indonesia. Peningkatan ekonomi di Indonesia tergantung pada tingkat pengangguran karena tingkat pengangguran dapat berpengaruh positif terhadap pertumbuhan ekonomi.
Manajemen Kemiskinan Berbasis Komunitas: Pemberdayaan Lokal dalam Mengatasi Tantangan Ekonomi Edy Suranta Karina Sembiring; Udin Bahrudin
Hikamatzu | Journal of Multidisciplinary Vol. 1 No. 2 (2024): multi science and knowlegde
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

This study examines community-based poverty management with a focus on local empowerment as a strategy to address economic challenges in communities. Through a participatory and collaborative approach, this study explores how local community empowerment can optimize local resources, increase economic capacity, and mitigate poverty. This study identifies best practices, challenges faced, and impacts of community-based programs in creating sustainable and locally relevant solutions. The results of the study are expected to provide new insights for policy makers, practitioners, and communities in designing and implementing poverty management strategies that are more effective and adaptive to changing economic dynamics
Co-Authors Edy Suranta Karina Sembiring Guruh Ramadhan I Gusti Agung Komang Diafari Djuni Hartawan Nurparija Nurparija W. Wahyudi