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All Journal Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal Publicuho
Yunita Simatupang
Universitas Halu Oleo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal Publicuho

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KONTESTASI WACANA POLITIK IDENTITAS DALAM RUANG DIGITAL MENJELANG PEMILIHAN GUBERNUR SULAWESI TENGGRA Iriyani Astuti Arief; Indra Lestari; Yunita Simatupang
Journal Publicuho Vol. 6 No. 4 (2023): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i4.272

Abstract

This research aims to identify and analyze the contestation of identity political discourse that has developed in society's digital space ahead of the election for Governor of Southeast Sulawesi. In this research, the theories used are framing theory, the concept of public space, and the identity politics concept to find out why the community selects the Governor. Identity politics can arise based on a society’s ethnicity, religion, and culture. This is significant since the rise in community political participation in Southeast Sulawesi is heavily influenced by tribal factors. Meanwhile, the data collection technique used literature study with data analysis techniques that include three stages Data reduction, data presentation and conclusion. The research findings that the contestation of identity political discourse in the digital space ahead of the election for Governor of Southeast Sulawesi showed dynamics in the use of digital space, especially on social media Facebook and Instagram. The tribal phenomenon has become a hot topic of discussion in the digital space, as shown by the comments of supporters of the three gubernatorial candidates, namely Andi Sumangerukka (ASR), a Bugis tribe, Kery Saiful Konggoasa (KSK), and Lukman Abunawas (LA) a tolaki tribe. The tribal public mindset of Kendari city people can determine the map of political power, making them to select who is most ideal to be a leader in Southeast Sulawesi.
DINAMIKA POLITIK DAN PILKADA DI KOTA KENDARI: Analisis Pengaruh Media Sosial dalam Kampanye Politik Lokal Yunita Simatupang
Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i1.506

Abstract

This study aims to analyze the role and impact of social media in political contestation leading up to the gubernatorial election in Southeast Sulawesi, utilizing the public sphere theory developed by Jurgen Habermas. The findings indicate that social media plays a significant role in enhancing political participation, particularly among younger, more tech-savvy voters. However, the study also identifies serious challenges related to the spread of misinformation and hoaxes, which can manipulate public perception and undermine the integrity of the democratic process. Therefore, it is crucial for candidates and their campaign teams to develop effective strategies to counter misinformation, and for the government and relevant institutions to enforce strict regulations on social media content during the campaign period. The conclusion of this study is that while social media holds great potential to strengthen democracy by increasing transparency and participation, its misuse can pose serious threats to political and social stability. Hence, appropriate strategies and strong digital literacy are necessary to harness social media as an effective tool in supporting a healthy and sustainable democracy in Indonesia.
Co-Authors Fera Tri Susilawaty Indra Lestari Iriyani Astuti Arief Jumrana Jurmrana Marsia Sumule Gengong Sitti Utami Rezkiawaty, Sitti Utami