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p-Index From 2021 - 2026
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All Journal International Journal of Management Research and Economics International Journal of Economics, Management and Accounting
Siti Rahayuningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Literature Review : Strategies for Using Digital Marketing to Improve MSME Performance in Supporting SDGs Programs Siti Rahayuningsih; Iwan Agus Darmawan; Sri Yuliani Pangesti; Ainun Fuad; Ludi Wishnu Wardana; Bagus Shandy Narmaditya
International Journal of Economics, Management and Accounting Vol. 1 No. 2 (2024): June : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i2.62

Abstract

The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.
The Role Of Ambition For Freedom In Entrepreneurship Education As Entrepreneurial Motivation Siti Rahayuningsih; Sudarmiatin Sudarmiatin; Rizky Firmansyah
International Journal of Management Research and Economics Vol. 2 No. 1 (2024): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i1.1212

Abstract

Entrepreneurship plays a crucial role in advancing the Indonesian economy with the potential to reduce unemployment and support economic growth. Although the government intensively encourages the spirit of entrepreneurship, there are still obstacles, especially related to not daring to face business risks. Amid the pandemic, unemployment is rising, prompting some individuals to turn to self-employment as a way of surviving. However, the number of entrepreneurs in Indonesia is still below international standards, reflecting obstacles to stimulating entrepreneurial interest. Phenomenological research on the role of ambition for freedom as an entrepreneurial motivation among students and alumni of Commerce Education at State University of Malang is still limited. Further understanding of ambition for freedom in the context of entrepreneurial learning at universities is needed to inform effective educational strategies, encourage interest in entrepreneurship at the local level, and support national economic growth. This study used a descriptive qualitative approach. The subject of the study involves Students. Data was collected through observation, interviews, and documentation. Data analysis involves the reduction, display, and inference of data, with tringulation used to ensure validity. The results showed that comprehensively, the findings of the three data collection methods consistently supported the central role of Ambition for Freedom in motivating Commerce Education students to choose and succeed in entrepreneurial careers. These overall findings provide a deep understanding of the dynamics of intrinsic motivation in the context of entrepreneurial learning. This research provides a strong foundation for advanced research related to the development of entrepreneurial learning strategies that focus more on aspects of intrinsic motivation. In addition, longitudinal research can provide a clearer picture of the long-term impact of entrepreneurial learning on the careers of students and alumni.
Co-Authors Ainun Fuad Bagus Shandy Narmaditya Iwan Agus Darmawan Ludi Wishnu Wardana Rizky Firmansyah Sri Yuliani Pangesti Sudarmiatin