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All Journal International Journal of Management Research and Economics International Journal of Economics, Management and Accounting
Ainun Fuad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Literature Review : Strategies for Using Digital Marketing to Improve MSME Performance in Supporting SDGs Programs Siti Rahayuningsih; Iwan Agus Darmawan; Sri Yuliani Pangesti; Ainun Fuad; Ludi Wishnu Wardana; Bagus Shandy Narmaditya
International Journal of Economics, Management and Accounting Vol. 1 No. 2 (2024): June : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i2.62

Abstract

The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.
Fostering Exceptional Entrepreneurial Spirits: Unveiling Parental Strategies For Children With Disabilities Ainun Fuad; Sudarmiatin Sudarmiatin; Rizky Firmansyah
International Journal of Management Research and Economics Vol. 2 No. 1 (2024): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i1.1213

Abstract

Education plays a central role in shaping children's values, norms, and character. For deaf children in Mojokerto Regency, double challenges such as job uncertainty and limited access to entrepreneurship education stand out. This descriptive qualitative research aims to explore the role of parents in instilling entrepreneurial spirit in deaf children, filling knowledge gaps, and providing practical guidance. Involving learners with disabilities, data was collected through observation, interviews, and documentation in several inclusion schools. Data analysis uses data reduction, display, and inference, with triangulation for validity. Results show parents create an inclusive environment, encouraging children's independence and creativity. The documentation describes the implementation of entrepreneurial parenting. These findings support the effectiveness of parents in shaping the entrepreneurial spirit of deaf children, contributing to the understanding of inclusive education practices and fostering the talents of children with special needs. The implication is to support holistic and inclusive education policies..
Co-Authors Bagus Shandy Narmaditya Iwan Agus Darmawan Ludi Wishnu Wardana Rizky Firmansyah Siti Rahayuningsih Sri Yuliani Pangesti Sudarmiatin