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All Journal JURNAL HUTAN TROPIS Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Adi Nugroho
Universitas Gadjah Mada
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance

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HUBUNGAN SIKAP, NORMA SUBYEKTIF DAN PERSEPSI KENDALI PERILAKU TERHADAP NIAT KTH DALAM BUDIDAYA TANAMAN ENERGI DI YOGYAKARTA Adi Nugroho; Ahdiar Fikri Maulana; Singgih Utomo; Silvi Nur Oktalina; Prasetyo Nugroho; Wiyono Wiyono
Jurnal Hutan Tropis Vol 9, No 3 (2021): JURNAL HUTAN TROPIS VOLUME 9 NOMER 3 EDISI NOVEMBER 2021
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v9i3.12313

Abstract

Energy policy in the world has changed due to the climate crisis. As a result, the need for renewable energy supply is increasing. Trees in the forestry sector are a reliable source of biomass for renewable energy production. Community forests could play an important role in supplying biomass-based renewable energy production. The study aims to understand the attitude, subjective norms, and perceived behavioural control on Farmers Forest Group's intention in cultivating trees for energy in Yogyakarta Province. The Theory of Planned Behaviour approach was used to analyse the correlation between Attitudes, Subjective Norms, and Perceived Behavioural Control on Forest Farmers Group Intention in cultivating trees for renewable energy. A survey using an online questionnaire was conducted on Forest Farmers Groups in four districts in DI Yogyakarta; Sleman, Kulonprogo, Bantul, and Gunungkidul. The survey results were analysed using non-parametric statistics.The results showed a significant positive correlation between Attitudes, Subjective Norms, and Perceived Behavioural Control on the Forest Farmers Group's Intention to cultivate trees for renewable energy. The study provides policymakers and privates with insight into working with the farmers when they are about to implement biomass-based renewable energy programs
DINAMIKA PEMASARAN PRODUK B2C DI INDONESIA: TREN SOSIAL MEDIA, INFLUENCER, DAN STRATEGI DIFERENSIASI PRODUK DALAM STUDI KASUS KUE CROMBOLONI BUATAN MONSIEUR SPOON Adi Nugroho; Andi Setiawan; Tamara Nur Aziza; Arizal Nur Dwinawan; Ayu Dwi Sukmawati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.191

Abstract

This research analyzes Monsieur Spoon's influencer marketing strategy through collaboration with Tasya Farasya in promoting cromboloni. Additionally, the study highlights several key aspects influencing Monsieur Spoon's success in the Indonesian culinary market. This research adopts a qualitative method utilizing secondary data as the primary source. Findings indicate that by employing suitable influencers and integrating their competitive advantages, Monsieur Spoon effectively reinforces its position as a market leader in the premium bakery industry in Indonesia.
Co-Authors Andi Setiawan Arizal Nur Dwinawan Ayu Dwi Sukmawati Maulana, Ahdiar Fikri Prasetyo Nugroho Silvi Nur Oktalina Singgih Utomo Tamara Nur Aziza Wiyono Wiyono