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FORMULASI KOMPETENSI INTI GREEN NITROGEN DALAM LAYANAN NITROGEN DI SPBU PERTAMINA Simbolon, Freddy; Dewanti, Retno; Melati, Ina
Journal of Business Strategy and Execution Vol 5, No 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Green Nitrogen is a pioneerand the largest in the nitrogen charging service and tire for motor vehicles in Pertamina gas station. At the young age of three years the company has not even been able to developthe market from Medan to Denpasar. Along with the development of the service market nitrogen and tubeless tire, the newer companies that have sprung up in order to create competition in the market. As a result of the emergence of competition, the need for companies to build core competencies in order to retain customers and a market leader. This study aims to formulate the company's core competencies in order to become the market leader in the service of nitrogen and tubeless tire. The method of research using qualitative methods of data collection through the Focus Group Discussion (FGD). Based on the result showed that the core competencies that must be owned by company in strengthening the company's competitive position in the industry nitrogen and tire services in Pertamina gas station is to build expertise in the development of products, services and the latest business that exceeds customer expectations.

FORMULASI KOMPETENSI INTI GREEN NITROGEN DALAM LAYANAN NITROGEN DI SPBU PERTAMINA Freddy Simbolon; Retno Dewanti; Ina Melati
Journal of Business Strategy and Execution Vol. 5 No. 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Green Nitrogen is a pioneerand the largest in the nitrogen charging service and tire for motor vehicles in Pertamina gas station. At the young age of three years the company has not even been able to developthe market from Medan to Denpasar. Along with the development of the service market nitrogen and tubeless tire, the newer companies that have sprung up in order to create competition in the market. As a result of the emergence of competition, the need for companies to build core competencies in order to retain customers and a market leader. This study aims to formulate the company's core competencies in order to become the market leader in the service of nitrogen and tubeless tire. The method of research using qualitative methods of data collection through the Focus Group Discussion (FGD). Based on the result showed that the core competencies that must be owned by company in strengthening the company's competitive position in the industry nitrogen and tire services in Pertamina gas station is to build expertise in the development of products, services and the latest business that exceeds customer expectations.

The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur Freddy Pandapotan Simbolon
The Winners Vol. 20 No. 2 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i2.5891

The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of questionnaires was distributed to 96 customers of Bakso Wagyu outlet in Kota Wisata Cibubur. Multiple regression analysis assessed the impact on purchase decisions of three key constructs of the halal label, price, and brand. The analysis method used correlation analysis, multiple regressions, and hypothesis testing. The results show three components, namely halal label, price, and brand, simultaneously have a significant influence on the purchase decision. However, the halal label was a variable. That are has the most dominant impact. This research indicates the results that halal labels are important for imported products that are consumed by Indonesian people who are mostly Muslim.

Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality, and E-Satisfaction for Generation Z Students? Freddy Pandapotan Simbolon; Lena Yanti
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6970

The goal of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students from Generation Z using quantitative approach with data collection by distributing questionnaires to be analyzed using path analysis. The findings show that social media marketing and e-service quality significantly have impacts on e-satisfaction and customer engagement, while the e-satisfaction does not significantly impact customer engagement. Therefore, the development of digital technology in higher education becomes the main focus for supporting services and activities.

Perbandingan Sistem Pengukuran Kinerja Perusahaan Freddy Simbolon
Binus Business Review Vol. 6 No. 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.991

Corporate performance is a measure of the level of success in managing resource company to create value for share holders and stakeholders. Many of the company's performance measurement system can be used, but the future of performance measurement systems are no longer limited only to the measurement of financial performance, yet more comprehensive and integrated to non-financial aspects of the coverage of measurements on the internal and external environment. There are three performance measurement system that meets these criteria is the BSC, IPMS, and Prism. This research method is using descriptive method of analysis. This study aims to assess the three systems that get the best system to choose. All three systems have advantages and disadvantages, so the best option is a performance measurement system compatibility with the company'scondition and capabilities of decision makers.

Pengembangan Model Daya Saing UMKM Batik Melalui ECS Retno Dewanti; Ina Melati; Freddy Simbolon
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1034

SMEC has high durability against any unpleasant economic conditions. Moreover, SMALL MEDIUM ENTERPRISES of batik has had the ability to produce export and derived foreign exchange for the country. It is important to continue to do the construction and development of batik industry competitiveness in order to compete in this era of free trade. The purpose of this research is to find a development Model as an integrated system capability of integrating Indonesian batik business, which is supported by the existing infrastructure so that it is capable of being one of the pre-eminent business typical batik Indonesia which has been recognized as one of the world heritage of Indonesian as a nation. Methods the study was a qualitative Method to find the organization model and hybrid formulation of e community system to support collaboration among organizations. This research has enabled independent business group supported a Hybrid organization building strength together in the era of globalization based on Electronic Community System that is driven by each component in the Hybrid Organization.

Pengaruh Bauran Ritel terhadap Keputusan Pembelian Konsumen pada Departemen Store X di DKI Jakarta Freddy Simbolon
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1113

This study aims to measure how much influence the retail mix to the purchasing decision. To measure, the study used 100 respondents to the Department Store buyer X. The analytical method used is multiple regression method. Based on the analysis results obtained under the seven aspects of the retail mix of Merchandising, Price, Location, Promotion, Store Design & Visual Product, Service, and Personnel, only two qualities that give them significant influence on consumer purchasing decisions of Price and Personnel. However, based on ANOVA, the overall of the seven aspects significantly influence consumer purchase decisions.

Pengaruh Switching Costs terhadap Customer Retention pada Industri Perbankan di Indonesia Freddy Simbolon
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1180

The number of frequent troubles at one bank may cause a decrease of customer trust. Customer will reconsider whether continuing to safe their deposits or moving to other banks. One factor that may influence the customer retention is the switching costs, that are the fee which must be borne by the customer along the transformations of one product to a service or a service to a product or even a certain service to another service. In fact switching costs will not only appear just as a consequence when a transformation is done or appear only as an economic cost. But when one process of transformation happens, many possibilities of cost may arise such as procedural costs, financial loss costs and psychological loss costs. Therefore the correct determination about switching costs might be an important information for customers so that they may consider the relevant costs arise when they decide to move to other banks. If the costs they will have to bear exceeds the benefit they will get, it is expected that they will reconsider to stay faithful and diminish their desire to move to other banks.

Model Pengukuran Kinerja Customer Relationship Management dalam Industri Perbankan Freddy Simbolon
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1216

High competition in the banking industry requires the banking industry to properly manage relationships with customers, as it is known as Customer Relationship Management (CRM). CRM applications will become effective when supported by information technology. Investment in information technology is not a small investment, because the higher the information technology, the greater the value of the investment. This study aims to obtain a model of CRM performance measurement in the banking industry efficiently and effective. The method in this study uses descriptive analytical method, while the results obtained in this study is a CRM Scorecard. CRM Scorecard is one of the approach models that correctly measure the performance of CRM, which is based on information technology. Through CRM Scorecard approach, information technology investment in CRM is no longer seen as a cost center, but seen to be a profit center, because the company can manage customers efficiently and effectively in order to enhance shareholder value in the future.

7-Eleven Melejit Lewat Lifestyle Freddy P. Simbolon
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1327

The landscape of convenient store businesses or minimarkets now have changed. Location base strategy has not been sufficient any longer now. Psychographic and Demographic approaches tend to share a newly built power. Two main variables that have been managed concern at retail level are the store image and the store atmosphere. While the store image dimensions that can be put into considerations are the items offered, services committed, who and the amount of customers, physical facilities, promotion and convenience, store atmosphere, especially the involvement of affections through built emotions status in store which possibly uncautioned wholly by the customers when doing shopping. Since officially opened, the 7-Eleven had offered unique facilities. Instead of providing instant foods and beverages for 24 hours, the 7-Eleven also provides convenient corners and tables to eat and drink and provides chatting facilities for customers who need it. These make other modern retailers following the concept: opened for 24 hours and providing chatting facilities for young people.

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