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All Journal Journal of Business Strategy and Execution Indonesian Journal of Multidisciplinary Science SENTRI: Jurnal Riset Ilmiah Eduvest - Journal of Universal Studies
Jerry S. Justianto, Jerry S.
Managing Partner of Masima Content Channels
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences

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ANALISA PENGARUH HARGA, PROMOSI DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA "ONLINE SHOP" S-NEXIAN MELALUI FACEBOOK Ristania, Novia; Justianto, Jerry S.
Journal of Business Strategy and Execution Vol 5, No 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

The emergences of Social Media provide all the ease to communicate just like real life. Activities that could be done by consumers also variety in Social Media, starting from search information about products, comparing other products until to make purchases online. Seeing this, many companies begin entering the social media for the benefit of their company, whether it is to increase the awareness, engagement to the customer, and even conduct online sales. S-Nexian is one of the companies that have been doing online sales through Facebook with the program "Online Shop". This research aims to investigate the influence of variable pricing, promotion and viral marketing on purchasing online decisions using a survey of the S-Nexian fans that have made a purchase online. Results from this study were the effect of variable pricing, promotion and viral marketing positive influence on purchase decisions through the "Online Shop" S-Nexian. Viral marketing was a variable that has most contributed. Through this research, the expectation of using Facebook as a tool to promote the "Online Shop" program of S-Nexian could be improved, because of every promotion could be directly received and prompt responded by consumers.
ONLINE CSR BUSINESS MODEL AS VALUE CREATION FOR PT MAP TBK Sulaiman, Prisca; Widarani, Paskah; Alvin, Matius; Justianto, Jerry S.
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

In recent time the pressure on companies from governments, people and media on taking its social responsibility has increased. This created a trend of Corporate Social Responsibility, which is CSR as Value Creation. But some critics argue that CSR distracts from the economic role of businesses. In certain culture giving out or sharing to the less fortunate people will get back to us in form of blessings and luck. Regarding donation program, a new question arises from the people. Question about where is the money go and who had had my help or even trust issue about whether the donation is managed in transparent and in honesty. The purpose of this paper which named the program Affect.Action is to create business model as non-profit organization for MAP (PT Mitra Adi Perkasa) to manage its CSR and for the public so they can donate effortlessly using online platform. As CSR from MAP Affect.Action operational cost will be funded by MAP so that 100% of the donated fund will delivered for the development of the education sector. In Affect.Action we invite the public to participate from the beginning of the donation process to create emotional attachment. The people can choose the intended donation target every event in quarterly period and a  follow up story and audited report will be presented for public eyes after the donation has been delivered. They can even suggest the donation recipients to Affect.Action for further investigation. In return for their participation, MAP will gives several benefits as a gratitude.
Influencer Marketing: Assessing the Effect of Self-Influencer Coungruence, Parasocial Relationships, Credibility and Electronic Word Of Mouth (E-Wom) on Social Media Tiktok Peterson, Benedict; Hanafi, Muh Hilman; Justianto, Jerry S.
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.50782

Abstract

Purpose – This study aims to explore the impact of social media influencers (SMIs) intimate self-influencer congruence on consumers’ electronic word of mouth (e-WOM), with a focus on the role of parasocial relationships and congruence among the influencer, product and consumer. The study finds its theoretical foundation in parasocial theory and self- congruency theory. Design/methodology/approach – This study employs a quantitative approach, utilizing a sample of 170 collected survey responses. The proposed hypotheses are evaluated using partial least squares structural equation modeling (PLS-SEM). Findings – This study reveals the sequential mediating effect of parasocial relationships and credibility on the link between self-influencer congruence and electronic word of mouth (e-WOM) on TikTok. Credibility plays a significant role in converting parasocial connections into consumer purchase intent. These findings highlight the importance of selecting credible influencers who align with brand values and audience interests to utilize social media marketing. Originality/value – This study brings new perspectives by identifying a limiting factor that shapes the impact of self-influencer congruence on electronic word of mouth (e-WOM) via sequential mediating effect of parasocial relationships and credibility. In doing so, this study provides a novel perspective in understanding the dynamics between SMIs and consumers in the rapidly evolving marketing landscape
Dampak Fitur Augmented Reality Tirtir Terhadap Brand Engagement dan Usage Intention: Melalui Lensa Technology Acceptance Model Dalam Pemasaran Produk Kecantikan Roselynd, Dreena Alvina; Hamdani, Ahmad; Justianto, Jerry S.
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4326

Abstract

This study analyzes the impact of Augmented Reality (AR) features of the Tirtir brand on Brand Engagement and Usage Intention through the Technology Acceptance Model (TAM). A survey was conducted with 377 female TikTok users in the Greater Jakarta area (Jabodetabek), and the data were analyzed using SEM-PLS. The results show that AR characteristics (Vividness, Interactivity, Novelty) have a significant positive effect on Perceived Ease of Use, Perceived Usefulness, and Enjoyment. These three variables positively influence Brand Engagement, which in turn affects Brand Usage Intention. The study confirms the mediating role of TAM variables in the relationship between AR characteristics and Brand Engagement, as well as the mediating role of Brand Engagement in the relationship between TAM variables and Brand Usage Intention. The findings provide strategic implications for digital marketing in the beauty industry through interactive virtual shopping experiences.
Customers’ switching intention from Shopee to Tiktok in Jakarta, Indonesia Rachmakinanti, Cut Azaria Salsabilla; Lavenia, Lavenia; Dwihartanti, Sylvia; Justianto, Jerry S.
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 5 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i5.867

Abstract

This study uses a quantitative design and purposive sampling. This study uses a quantitative design and purposive sampling technique to investigate the influence of Push-Pull-Mooring (PPM) factors on customer intentions to switch from Shopee to TikTok, two popular shopping platforms in Indonesia. Variables were measured using a 6-point Likert scale, and data were analyzed using SEM PLS version 4. This study found no significant effect of push, pull, and mooring factors on the intention of Indonesian buyers to switch from Shopee to TikTok. However, the study found a link between switching intentions and actual behavior, suggesting that Indonesian customers' platform switching dynamics differ from other countries. Future research needs to explore other factors that affect the desire to switch and investigate the variables affected by push, pull, and mooring factors. It would also be useful to consider other methods for measuring intention to switch between e-commerce and social commerce and expand the study to include all e-commerce applications in Indonesia or other topics.
Co-Authors Dwihartanti, Sylvia Hamdani, Ahmad Hanafi, Muh Hilman Lavenia, Lavenia Matius Alvin, Matius Novia Ristania, Novia Paskah Widarani, Paskah Peterson, Benedict Prisca Sulaiman, Prisca Rachmakinanti, Cut Azaria Salsabilla Roselynd, Dreena Alvina