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All Journal Indonesian Journal of Multidisciplinary Science
Dwihartanti, Sylvia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Customers’ switching intention from Shopee to Tiktok in Jakarta, Indonesia Rachmakinanti, Cut Azaria Salsabilla; Lavenia, Lavenia; Dwihartanti, Sylvia; Justianto, Jerry S.
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 5 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i5.867

Abstract

This study uses a quantitative design and purposive sampling. This study uses a quantitative design and purposive sampling technique to investigate the influence of Push-Pull-Mooring (PPM) factors on customer intentions to switch from Shopee to TikTok, two popular shopping platforms in Indonesia. Variables were measured using a 6-point Likert scale, and data were analyzed using SEM PLS version 4. This study found no significant effect of push, pull, and mooring factors on the intention of Indonesian buyers to switch from Shopee to TikTok. However, the study found a link between switching intentions and actual behavior, suggesting that Indonesian customers' platform switching dynamics differ from other countries. Future research needs to explore other factors that affect the desire to switch and investigate the variables affected by push, pull, and mooring factors. It would also be useful to consider other methods for measuring intention to switch between e-commerce and social commerce and expand the study to include all e-commerce applications in Indonesia or other topics.
Co-Authors Jerry S. Justianto, Jerry S. Lavenia, Lavenia Rachmakinanti, Cut Azaria Salsabilla