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All Journal JAS (Journal of ASEAN Studies) Journal The Winners Binus Business Review
Andreas Chang, Andreas
Bina Nusantara University
Economics, Econometrics & Finance Social Sciences

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Peran Penjual Perantara terhadap Minat Beli Pembalut Wanita Merek Bagus Nina Leona, Cynthia; Dewanti, Retno; Chang, Andreas
Binus Business Review Vol 5, No 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.1050

Abstract

Conditions of intense competition and the number of competitors in the napkins industry are quite a lot, so that sanitary napkins manufacturers should be more serious in response to the amount of their market share. Similarly, with Bagus Nina which has a fairly low market share among competitors, this is because the presence of Bagus Nina are fairly new in the toiletries industry. To increase market share and sales, Bagus Nina must find out the purchase intention of their consumer, it is inseparable from the role of intermediaries or channel in distributing products to consumers. Based on that, it was urgently conducted a research about the influence of channel performance towards purchase intention with mediation by brand awareness and brand image with Bagus Nina user in Jabodetabek as the respondents. The purpose of the study is to determine the best path in the form of consumer purchase intention. This research is a descriptive study based on user survey. The method used in this study is path analysis approach with SPSS statistical software. The results of this research indicate that the channel has the effect, directly and indirectly to consumer purchase intention.
Web 2.0 Socail Network Sites And Facebook Marketing Chang, Andreas
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1181

Abstract

The use of Web 2.0 and Social Network Sites (SNS) has become an amazing phenomenon. In fact, one of the fastest-growing arenas of the World Wide Web is the space of so-called social networking sites. Face book, Tweeter, MySpace and other Social Network Sites have huge population of users. Almost seven hundred million people use Facebook, and hundreds of million others use other social networking sites. More and more advertisers switch their marketing budget to these SNS. This study contributes to our understanding of the Web 2.0 and the use of social networking websites by examining available literature. It seeks to understand what Web 2.0 and SNS mean, the trends, its functions and how they can be leveraged for marketing purposes.
Understanding and Targeting Indonesian Young Adult Internet Users Chang, Andreas
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1096

Abstract

As the number of global internet users increases, companies’ online advertisement expenditure also grows rapidly. Companies face challenges in targeting the right customers. Understanding which websites are often visited by target users and what they do on the internet will help companies direct their online advertisement to the right target. Using questionnaires, this study examines which sites are most often visited by Indonesian young adult internet users and what they do on the internet. It aims to understand the patterns of behavior of these users. The findings of this study provide some understanding to the marketers. Of consequence, such understanding would help them to select where and what to do with their advertisements when they are targeting the young adult internet users in Indonesia. 
UTAUT and UTAUT 2: A Review and Agenda for Future Research Chang, Andreas
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 2 (2012): The Winners Vol. 13 No. 2 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i2.656

Abstract

This study reviews the most recent literature on UTAUT (Unified Theory of Acceptance, and Use of Technology) and UTAUT 2(Unified Theory of Acceptance, and Use of Technology) 2 by focusing on the findings and recommended future research. The papers, proceedings and dissertations included in the analysis were identified technology acceptance as the focus of their studies. This search was supplemented various websites which host scientific journals such as Emerald, Science Direct and Google Scholar. The initial search produced 65 papers. The studies examined works which employed UTAUT and UTAUT 2 by focusing on findings on the core constructs of UTAUT to predict Behavioral Intentions. The results confirmed previous studies that the four constructs of UTAUT contributed to Behavioral Intention even though PE seemed to be the most significant contributors. Findings also suggest UTAUT 2 has been more explanatory and list the suggestions for future works. The immediate implications are for researchers who wish to examine behavioral intentions, and managers who wish to ensure the acceptance and use of a new system or technology. This study bears a number of limitations. Number of papers examined is one of them. It would be more accurate to increase the number of paper examined. The other limitation is the ability to draw a statistical conclusion each research examined. This is due to a great variety of research topics, methods, constructs and contexts.
A Conceptual Framework of Mobile Payment System Adoption and Use in Southeast Asia Chang, Andreas; Gunawan, Theresia; Sumarwan, Ujang
JAS (Journal of ASEAN Studies) Vol. 11 No. 2 (2023): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v11i2.8815

Abstract

The research aims to investigate the factors affecting consumers' adoption and use of Mobile Payment Systems (MPS) in Southeast Asia. Extant theoretical models need to be extended to cover the unique features of mobile payment technology. A Systematic Literature Review (SLR) is conducted to analyse theoretical models utilized to predict the adoption and use of mobile payment. A total of 60 studies about adoption and use of MPS is analysed. The results of the investigations employ the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Diffusion of Innovation model (IDT). It reveals that there are inconsistencies in determinants of behavioral intention to adopt and use MPS. Among them are performance expectancy, effort expectancy, and social influence. The review also unveils the use of other determinants to predict behavioral intention to adopt and use MPS, such as perceived security, perceived risks, perceived trust, attitude, and financial incentives to lure new users. The researchers propose a conceptual framework for MPS adoption and use that includes four moderators: gender, age, educational level, and income level. The research contributes to the theory and practice by explicating relevant factors predicting behavioral intention to adopt and use mobile payment in the ASEAN region.  Moreover, the SLR offers opportunities for future investigations.
Co-Authors Cynthia Leona, Cynthia Retno Dewanti Theresia Gunawan Ujang Sumarwan