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All Journal Journal The Winners Binus Business Review SEEIJ (Social Economics and Ecology International Journal) Business Economic, Communication, and Social Sciences Journal (BECOSS) International Journal of Organizational Business Excellence (IJOBEX) Jurnal Penelitian
Hendry Hartono
Bina Nusantara University, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Binus Business Review

 1 
PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN Hartono, Hendry; Hutomo, Karyana; Mayangsari, Marshelia
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1271

Abstract

With more advanced technology in the era of globalization, every company strives to always improve the quality of its production and marketing management with the goal of maximizing the benefits of appropriate targets desired by each company. Marketing is one very important function within the company, which with the right marketing can determine the sales volume and position of the company (product) in the market. By analyzing the survey results with the review and assessment activities based on the theories that exist in the literature that has been collected, the respondents considered important to the companys use of marketing strategies that companies can develop and run well in line with current technology. 
The Impact of Leadership, Creativity, and Innovation on Competitive Advantage: Proposing a Comprehensive Framework for a Better Indonesia Hartono, Hendry
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1391

Abstract

This paper contributes to the existing literature by exploring the relationship of creativity, leadership, and innovation on competitive advantage; and explores the connection between creativity, leadership, and innovation. Research used literature review method as a systematic search of published works to find out what is already known about the intended research. Every company that wants to survive in the global market must have vehicles, like creativity and innovation. Beside, managing effectively to create sustainable competitive advantage needs leadership because leaders are central to the process of creating culture, systems, and structure that foster creativity and innovation.
Assessment of Entrepreneurship in Indonesia Towards Compliance on Facing Afta Hartono, Hendry; Halim, Erwin
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1059

Abstract

Entrepreneurship as a process of establishment of SMEs or business ventures in many sectors, have greatly contributed in the creation of jobs, innovation and to economic growths. Economic activities of large company tend to create opportunities for SMEs through creating new market as technology implementation. Government supports are needed to provide national intermediaries for supporting the entrepreneur to start the business, also preparing them for global competitive market. Intermediaries support government for educate entrepreneur increase their skill, knowledge, and motivate them as a coach. Intermediaries can from expert individual, private institution, and higher education institution. The purposes of this paper are to assess entrepreneurship in Indonesia and to offer some recommendations that can be followed up that can significantlygive positive impact on entrepreneurship development in Indonesia ahead of the implementation of AFTA.
Hubungan Disiplin dan Motivasi terhadap Prestasi Kerja Pegawai di PT Pierlite Graha Nusantara Hartono, Hendry
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1150

Abstract

Discipline represents primary factor which follows to determine the successful an organization in attainment of target. Motivation represents psychological processes which express interaction among attitude, perception requirement, and decision that happened at someone itself. Performance represents size measure of result (output) and benefit (outcomes) from an activity process at certain function, executed by someone as individual, and also by group of people at certain range of time. Good discipline which happened in a company can increase someone performance. And also do the things of with motivation had by an employee. Higher motivation level of employee will make the employee have high commitment to finish his/her jobs better. Employees those owning high commitment to finish its work mean this employee have achieving his/her own performance. Which in company happened good discipline and supported with high motivation from each; every employee, hence by itself officer employee performance also progressively mount. Thereby, hypothetically that by together there are can be anticipated that by together there are relation. 
Assessment of Entrepreneurship in Indonesia Towards Compliance on Facing Afta Hendry Hartono; Erwin Halim
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1059

Abstract

Entrepreneurship as a process of establishment of SMEs or business ventures in many sectors, have greatly contributed in the creation of jobs, innovation and to economic growths. Economic activities of large company tend to create opportunities for SMEs through creating new market as technology implementation. Government supports are needed to provide national intermediaries for supporting the entrepreneur to start the business, also preparing them for global competitive market. Intermediaries support government for educate entrepreneur increase their skill, knowledge, and motivate them as a coach. Intermediaries can from expert individual, private institution, and higher education institution. The purposes of this paper are to assess entrepreneurship in Indonesia and to offer some recommendations that can be followed up that can significantlygive positive impact on entrepreneurship development in Indonesia ahead of the implementation of AFTA.
Hubungan Disiplin dan Motivasi terhadap Prestasi Kerja Pegawai di PT Pierlite Graha Nusantara Hendry Hartono
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1150

Abstract

Discipline represents primary factor which follows to determine the successful an organization in attainment of target. Motivation represents psychological processes which express interaction among attitude, perception requirement, and decision that happened at someone itself. Performance represents size measure of result (output) and benefit (outcomes) from an activity process at certain function, executed by someone as individual, and also by group of people at certain range of time. Good discipline which happened in a company can increase someone performance. And also do the things of with motivation had by an employee. Higher motivation level of employee will make the employee have high commitment to finish his/her jobs better. Employees those owning high commitment to finish its work mean this employee have achieving his/her own performance. Which in company happened good discipline and supported with high motivation from each; every employee, hence by itself officer employee performance also progressively mount. Thereby, hypothetically that by together there are can be anticipated that by together there are relation. 
PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN Hendry Hartono; Karyana Hutomo; Marshelia Mayangsari
Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1271

Abstract

With more advanced technology in the era of globalization, every company strives to always improve the quality of its production and marketing management with the goal of maximizing the benefits of appropriate targets desired by each company. Marketing is one very important function within the company, which with the right marketing can determine the sales volume and position of the company (product) in the market. By analyzing the survey results with the review and assessment activities based on the theories that exist in the literature that has been collected, the respondents considered important to the company's use of marketing strategies that companies can develop and run well in line with current technology. 
The Impact of Leadership, Creativity, and Innovation on Competitive Advantage: Proposing a Comprehensive Framework for a Better Indonesia Hendry Hartono
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1391

Abstract

This paper contributes to the existing literature by exploring the relationship of creativity, leadership, and innovation on competitive advantage; and explores the connection between creativity, leadership, and innovation. Research used literature review method as a systematic search of published works to find out what is already known about the intended research. Every company that wants to survive in the global market must have vehicles, like creativity and innovation. Beside, managing effectively to create sustainable competitive advantage needs leadership because leaders are central to the process of creating culture, systems, and structure that foster creativity and innovation.
Co-Authors Abdul Aziz Abdulah Adhikara, Cooky T Adhikara, Cooky T Ahmad Syamil Erwin Halim Erwin Halim Karyana Hutomo Karyana Hutomo, Karyana Lelo Yosep Laurentius Marshelia Mayangsari Marshelia Mayangsari, Marshelia Mohamed Zainal, Siti Rohaida Mohamed Zainal, Siti Rohaida Nugroho J. Setiadi Puspokusuma, R.A Aryanti Wardaya Puspokusuma, R.A Aryanti Wardaya Reeya Ardini Sasmoko Sasmoko Soraya Agustina Situmorang Tri Cahyo Nugroho Wella Luhur Westin Chandra