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All Journal Journal The Winners Binus Business Review SEEIJ (Social Economics and Ecology International Journal) Business Economic, Communication, and Social Sciences Journal (BECOSS) International Journal of Organizational Business Excellence (IJOBEX)
Hendry Hartono
Bina Nusantara University, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN Hendry Hartono; Karyana Hutomo; Marshelia Mayangsari
Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1271

Abstract

With more advanced technology in the era of globalization, every company strives to always improve the quality of its production and marketing management with the goal of maximizing the benefits of appropriate targets desired by each company. Marketing is one very important function within the company, which with the right marketing can determine the sales volume and position of the company (product) in the market. By analyzing the survey results with the review and assessment activities based on the theories that exist in the literature that has been collected, the respondents considered important to the company's use of marketing strategies that companies can develop and run well in line with current technology. 
The Impact of Leadership, Creativity, and Innovation on Competitive Advantage: Proposing a Comprehensive Framework for a Better Indonesia Hendry Hartono
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1391

Abstract

This paper contributes to the existing literature by exploring the relationship of creativity, leadership, and innovation on competitive advantage; and explores the connection between creativity, leadership, and innovation. Research used literature review method as a systematic search of published works to find out what is already known about the intended research. Every company that wants to survive in the global market must have vehicles, like creativity and innovation. Beside, managing effectively to create sustainable competitive advantage needs leadership because leaders are central to the process of creating culture, systems, and structure that foster creativity and innovation.
SUSTAINABLE INDUSTRY MANAGEMENT STRATEGIES IN OVOP PROGRAM WITH RAP-FIOVOP METHOD R.A Aryanti Wardaya Puspokusuma; Cooky T Adhikara; Hendry Hartono; Siti Rohaida Mohamed Zainal
Social Economics and Ecology International Journal (SEEIJ) Vol. 2 No. 1 (2018): March
Publisher : Bina Nusantara University

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Abstract

One Village One Product (OVOP) is a successful method in agribusiness that has been applied in various modern countries in the world. With OVOP assists the Indonesia’s industry, it open wider opportunities for both domestic and international markets. OVOP method is expected to bring prosperity to its members both within the scope of agriculture, livestock, crafts and other sectors. In this study, sustainability status for OVOP Tofu/Tahu Industry in Utan Kayu, East Jakarta, are assessed from 5 dimensions; Economic Dimension, Social Dimension, Environmental Dimension and Physical Environment, Dimension of Technology, and Leadership Dimension. In order to achieve the research objectives, there are 25 attributes obtained and are analysed to see the sustainability effect of OVOP in  Utan Kayu Tofu Industrial Center. This paper also discussed the formulation of alternative sustainable OVOP policies in this industry namely are; 1) Communication with government agencies in encouragement and support of OVOP development facilities; 2) Development of competent human resources; 3) Socializing technology investment; 4) to formulate welfare improvement policy for businessmen; 5) allocation of credit assistance and businessmen funds. All these findings are discussed in detail as the conclusion of this paper.
Talent Mobility Program: Diagnostic Process and Facilitating Systemic Change at the Telkom Group Soraya Agustina Situmorang; Lelo Yosep Laurentius; Hendry Hartono
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 3 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i3.6522

Abstract

This study aims to understand that the talent mobility program in the Telkom group is a strategy, process and practice of human resources. This qualitative study evaluates the talent mobility program with the 2017-2019 CIPP (Context, Input, Process, Product) model in the Telkom Group. Data were collected through document studies, observations, questionnaires, FGDs from former program participants, program participants, and in-depth interviews with Telkom Group Human Capital Management Director, TELKOMSEL Vice President People Development, Telkom Indonesia International Finance & Human Capital Director, and Chair of the Trade Unions Telkom Group. Analysis and interpretation of data shows that (1) the program contributes to assessing the effects of the human resource strategy on the Telkom Group's business strategy; (2) The program has dynamic planning and human resource control so that it is integrated with the business strategy and critical position in the Telkom Group; (3) The program is a method of accounting for human resources, namely the calculation of investments made to recruit, evaluate and train the potential of top talent to create a sustainable competitive advantage of the Telkom Group; and (4) The talent pool system in the program serves to accommodate the recognition of the needs, goals, and achievements of the top talent in the Telkom Group. The findings lead to a recommendation that the long-term organization availability of the Telkom Group depends on this talent mobility program. This is because the talent mobility program is a diagnostic process and facilitates systemic change in the Telkom Group through human capital.
GENDER STEREOTYPE ROLE IN THE BUSINESS SUCCESS OF WOMEN ENTREPRENEURS IN INDONESIA Hendry Hartono; Wella Luhur; Sasmoko Sasmoko; Nugroho Juli Setiadi; Abdul Aziz Abdulah
International Journal of Organizational Business Excellence Vol. 2 No. 1 (2019): June 2019
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v2i1.7149

Abstract

Having good business relationships with stakeholders and have innovative behaviours that are competitive, full of challenges, as well as risks to achieve success in the business.In relationships and behaviours, human beings are inseparable from their views on the attributes or characteristics of women and that have to be performed by women and men who are subconsciously embedded and absorbed in each individual's subconscious, which is commonly referred to as gender stereotypes.This is notapart from its influences on business relationships and innovative behaviours of women entrepreneurs in their business to achieve business success.It is interesting to examine whether gender stereotypes are moderate business relationships and innovative behaviours towards the success of women entrepreneur business in Indonesia.Sources of data obtained by distributing questionnaires and interviewing 109 women entrepreneurs.This research is a quantitative research using the Hierarchical Regression Analysis research method.The findings of this study show that women are more likely to have a relationship with women entrepreneurs.Gender stereotype as a moderating variable does not affect business relationships with a moderate relationship between innovativebehaviour towards business success in women entrepreneurs in Indonesia, and the result shows gender stereotype decrease the influence of innovative behaviours of women entrepreneurs to the success of their business.
Co-Authors Abdul Aziz Abdulah Adhikara, Cooky T Cooky T Adhikara Erwin Halim Erwin Halim Erwin Halim, Erwin Karyana Hutomo Karyana Hutomo, Karyana Lelo Yosep Laurentius Marshelia Mayangsari Marshelia Mayangsari, Marshelia Mohamed Zainal, Siti Rohaida Nugroho J. Setiadi Puspokusuma, R.A Aryanti Wardaya R.A Aryanti Wardaya Puspokusuma Reeya Ardini Sasmoko Sasmoko Siti Rohaida Mohamed Zainal Soraya Agustina Situmorang Wella Luhur