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All Journal Journal The Winners Binus Business Review Journal of Business, Management and Social Studies
Idris Gautama So, Idris Gautama
Bina Nusantara University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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E-Marketing Berbasis Web untuk Memenangkan Persaingan Bisnis Juniardi, Juniardi; So, Idris Gautama
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1330

Abstract

PT TL is a company engaged in metal roof manufacturing. This research aims to determine the condition of e-marketing run by PT TL. By knowing the condition of e-marketing running, it will be developed emarketing of web-based in accordance to PT TL. To support the research, this study uses the Porter analysis to see the condition of the companys business environment and combine two methods of analysis, namely: (1) Seven Stages of Internet Marketing that is used for the analysis of the needs for the company and customers to see business opportunities existing and to develop appropriate marketing strategies with corporate goals. (2) Quality Function Deployment (QFD) which is used to design the customer experience in order to get the customer needs to be prioritized and to know what kind of website development according to customer requirements. In this case, it is measured the degree of importance of each website aspect and done a comparison between PT TL’s website with a competitors website. From the analysis it needs to be designed an e-marketing website developed based on customers’ requirements to outperform similar competitors.
Penerapan Metode Hungarian pada Perusahaan Jasa (Kasus Minimum) So, Idris Gautama; Sarjono, Haryadi; Herman, Robertus Tang
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1397

Abstract

The study aims to find the total of minimum day that must be spent by CV Buah Segar*) in Purwokerto. CV Buah Segar is a company engaged in the field of fresh fruit agribusiness. In solving marketing problems, the company has seven persons who are the most reliable of the 28 employees to be sent to the seven cities of marketing. The company calculates the total of minimum day they could solve the marketing problems in seven cities which have decreased dramatically in total sales. This decrease will affect the expenditure of the company to incur. The results of the seven employees, whom were Joni, Dodi, Tomi, Andi, Iwan, Wibowo, Kuncoro, and Wahyu after assignment minimization method, required 119 days to 7 employees. So that, the average was 17 days for one employee.
Perencanaan Manajemen Lanskap Zonasi Destinasi Wisata Budaya Kota Tua Jakarta Aryanto, Rudy; So, Idris Gautama
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1368

Abstract

Kota Tua is just like other historical old towns in various cities in developing countries, generally preserved even put to improve simultaneously historic and economic value of sustainable revitalization program which involves all stakeholders. The historical value and the architecture of the Kota Tua Jakarta are no less attractive compred to other cities in the world. Thus, Kota Tua has become a historical mainstay tourism destination objects for Jakarta and has broad potential to bring a lot of domestic and foreign tourists. Study on this research describes the identification of direction of planning and development of landscape management in historical tourism destinations of Kota Tua Jakarta. After conducting various studies and literature, then the spatial obtained existing condition, studies the potential of historical tourism, studies history, typology and building reserves, cultural space and Setup zoning patterns, which can be used for consideration and direction for management zoning landscape historical tourism in Kota Tua Jakarta.
Pengaruh E-Marketing dan E-Crm Terhadap E-Loyalty Website Usaha Komunikasi Pemasaran Prasetya, Filo Novandi; So, Idris Gautama
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1191

Abstract

Website traffic levels become an important thing for Marketing Communication firm in order to obtain and retain its customer. E-loyalty is necessary, in this case, to increase the website traffic level. This study was conducted to examine the influence of e-marketing and e-CRM towards e-loyalty in the non e-commerce website owned by Marketing Communication firm either individually or simultaneously based on relationship existence between each variable that would be proven its influence. The method used in this study is multiple linear regression for hypothesis testing and correlation test and descriptive statistic analysis. The results show that emarketing and e-CRM related and provided an influence towards e-loyalty individually or simultaneously.
Perancangan E-Learning Berbasis Internet pada Sekolah SMK Negeri 13 Jakarta So, Idris Gautama; Kurniawan, Fajar
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1085

Abstract

Technology advances in education is very influential for educators to solve problems such as lack of adequate study time, and lack of auxiliary equipment to support learning. Therefore, it is required to know how far SMKN 13 Jakarta will need e-Learning and the extent of readiness of existing infrastructure on students to support the implementation of e-Learning. The research method is direct survey by distributing questionnaires to students and interviews with teachers. The method of analysis used by researchers is to use SWOT analysis,Porter, and the Cost and Benefit. The results showed that the school does require an e-Learning to improve its services to the community and the students have sufficient infrastructure to support the implementation of e-Learning.
Analisis Sistem Informasi yang Sedang Berjalan dan Rencana Proyek E-Procurement dengan Pendekatan Metode New Information Economics So, Idris Gautama; Saputri, Devy Listisari
Binus Business Review Vol 1, No 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1066

Abstract

PT PLN (Persero) is a state owned which manages the biggest electricity businesses that cover the entire territory of Indonesia. His position is very potential for the Indonesian public life requires that PLN is able to manage the investment means the supply of electricity to customers. This is done with the information systems that support business processes in the body of PLN. PT PLN (Persero) has some application systems, infrastructure, service, and management used to increase the ability of the company. In PLN, there is an application that is capable of supporting PLN to conduct the procurement process is procurement information system (e-procurement). PSI Sub-party service providers as e-procurement to see investment information system (SI) and Information Technology (IT) which is proportional to the amount issued benefits and bottom-line impact for companies and can find out the level of funds / investment budgets and alignment of Information Technology there is a project in accordance with company requirements. Those needs based on business needs and applications currently running in the intersection so as to project better. Based on this, the author proposes to analyze the benefits of information technology investments by using the method of New Information Economics (NIE) that combines the two approaches both financial and non-financial. In the method NIE (New Information Economics) will be used four of the five practices that NIE Strategic Demand / Supply Planning, Innovation, Prioritization, and Alignment. The results are expected to help the company to allocate investments SI / IT is more appropriate and supports the companys performance, especially in providing added value to the parties concerned. 
Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta So, Idris Gautama; Sheila, Sheila
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1115

Abstract

The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision stage to choose the best strategy for the company. From the analysis of formulating strategy, it could be concluded that market penetration strategy is the best strategy for PT ASP. Market penetration strategy is an approach of web-based Customer Relationship Management (CRM) to increase service quality for customers and company introduction to broaden community. Web-based CRM design is suitable for PT ASP based on interview conclusion using 5 features (5C) from the 7 features (7C) in web design elements. 
Implementasi Strategi E-Marketing pada Pietro’s Gelato So, Idris Gautama; Fransiska, Hellen; Tjoe, Tjia Fie
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.722

Abstract

Pietro’s Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietro’s Gelato and analyses its business process, information needs and problems faced by Pietro’s Gelato’s marketing department. Analysis is conducted using Porter’s analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietro’s Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietro’s Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.
Consumer Conformity and Continuance Intention: A Study Case Approach of Facebook and WhatsApp Princes, Elfindah; So, Idris Gautama; Abdinagoro, Sri Bramantoro; Manurung, Adler Haymans
Journal of Business, Management, and Social Studies Vol. 5 No. 1 (2025): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v5i1.118

Abstract

ABSTRACT Purpose - This study aims to explore the phenomenon of consumer conformity and its impact on the continuance and reuse intention of digital communication platforms, particularly in the context of policy changes that force users into making critical decisions. Using the recent case of WhatsApp and Facebook's policy updates as a backdrop, this study examines how consumer conformity influences user behavior and intentions to continue or abandon a service. Methodology - The research is conceptual in nature, employing an integrative approach based on the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). A comparative analysis is conducted through two proposed scenarios to understand user decisions following sudden policy changes, emphasizing the psychological factors of conformity, perceived value, trust, and perceived risk. Findings - The findings suggest that when consumers are faced with limited choices, such as accepting unfavorable terms or discontinuing service, informational and normative conformity significantly influence continuance intention. Factors such as perceived security, service quality, satisfaction, and perceived usefulness are found to moderate the relationship between conformity and continuance intention. Additionally, previous experience, trust, and self-efficacy emerge as strong determinants of users' willingness to reuse or abandon the service after policy disruptions. Novelty - Unlike previous studies that treat continuance intention purely as a result of satisfaction and usefulness, this study introduces the element of forced conformity and policy-driven decision-making into the behavioral model. It proposes a dynamic framework that incorporates psychological contract violation, trust restoration strategies, and conformity types (informational and normative) in explaining consumer behavior in digital platforms.
Co-Authors Abdinagoro, Sri Bramantoro Adler Haymans Manurung Devy Listisari Saputri, Devy Listisari Fajar Kurniawan Filo Novandi Prasetya, Filo Novandi Haryadi Sarjono Hellen Fransiska, Hellen Juniardi Juniardi Princes, Elfindah Robertus Tang Herman Rudy Aryanto, Rudy Sheila Sheila, Sheila Tjia Fie Tjoe