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All Journal Journal The Winners Binus Business Review ComTech: Computer, Mathematics and Engineering Applications
Cooky Tri Adhikara, Cooky Tri
BINUS University
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics Social Sciences

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Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel Natalia, Natalia; Adhikara, Cooky Tri; Agusthina, Shirley
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1339

Abstract

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customers loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.
Penerapan E-Bisnis sebagai Pembentuk Keunggulan Bersaing (Competitive Advantage) pada Perusahaan Adhikara, Cooky Tri
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1248

Abstract

E-bisnis telah memiliki pengaruh besar pada hubungan bisnis dilevel perusahaan, bisnis dan operasional. Sukses tergantung pada manajemen yang berpikiran terbuka sehingga dapat memahami dan memperoleh nilai nyata dari e-bisnis. Manfaat dari e-bisnis bukan hanya mempercepat dan mempraktikkan proses internal perusahaan tersebut, tetapi juga dari kemampuannya untuk menyebarkan keuntungan kepada anggota lain dari supply chain tersebut. Organisasi juga dapat menambah nilai positif terhadap konsumen melalui produk dan jasa dengan banyak cara yang bisa dilakukan oleh e-bisnis. Lebih banyak lagi, dalam sebuah perubahan lingkungan hidup yang cepat, penerapan e-bisnis bisa membuat organisasi menciptakan keunggulan kompetitif untuk memenangkan kompetisi. 
Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol melalui Marketing Communication (Advertising dan Public Relation) pada PT Multi Bintang Indonesia Tb Adhikara, Cooky Tri; Nurparamesti, Sindy Kusuma
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1138

Abstract

PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public relations. This study examines what brand image embedded on the consumers, and what is the level of influence of advertising and public relations toward the creation of brand image of products Green Sands Alcohol-Free. The research methods used in this study is test Cochran, multiple regression, and cobwebs. The result, brand image that is embedded in consumer brand is cool and trendy and unique and refreshing taste. Advertising and public relations by creating a brand image is only 7.2%, the rest from other factors. Brand image is embedded in the customers had not yet reached the desired scale of the company. 
Kontribusi Brand Image Universitas Bina Nusantara terhadap Minat Sektor Industri Atas Alumni Nursanti, Tinjung Desy; Masruroh, Masruroh; Adhikara, Cooky Tri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.718

Abstract

Brand image is the existence of characteristic of a number of associations leading to unity of meaning, which ultimately determines general consumer reaction in providing assessments or responses to a brand. The marketing communication efforts by the company may be able to present a flexible technique in shaping consumer perceptions towards products and services offered to consumers and to help create image and attributes for users. From the eyes of the public as consumers, brand image is developed gradually, starting from the first appearance of the brand in the wider community, known, and perceived by the public. The industrial sector as users of academic products shall be more selective in their choices. One consideration to be taken into factor is that of an alumnus of a university with a trusted reputation. In this case, Binus University has an image as one of the leading private university in Jakarta. This study analyzes the brand image of Binus University for the industrial sector, related associations Binus University and how much is the spread of influence in order to get the picture of  quality and popularity of Binus University in the minds of the industrial sectors.
Analisis Sebaran Pemanfaatan Internet Blog/Weblog untuk Kategori Bisnis dan Ekonomi di Dunia Maya Indonesia Adhikara, Cooky Tri
ComTech: Computer, Mathematics and Engineering Applications Vol 1, No 2 (2010): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v1i2.2698

Abstract

Internet Weblog / Blog is a medium of communication that are simple, affordable and easy to build. This cause numbers of Blogs in Indonesia grew rapidly. Bloggers, readers and third-party (Internet Provider, Advertiser, mediators) get the benefits of blogs according to their capacity such as mind-sharing, media discourse, promotions, sales, and many other benefits. There are many categories of blogs. Some studies classify them into various categories. This study focus on the business and economic blog category. The aim of this study is to create blog benefiting map of Indonesia?s virtual society, find any Indonesian particular form of blog benefiting, and to seek any suggestion of blog benefit enhance for society.  
Co-Authors Masruroh MASRUROH Natalia Natalia Shirley Agusthina, Shirley Sindy Kusuma Nurparamesti, Sindy Kusuma Tinjung Desy Nursanti