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Servqual dalam Pelayanan Kelas pada Laboratorium Manajemen Sarjono, Haryadi; Natalia, Natalia
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1262

Abstract

This study aims to determine how the quality service class of Laboratory School of Business Management (SoBM), Bina Nusantara University to students majoring in management science to management courses (Quantitative Business Analysis). SoBM has 3 campuses spreading across West Jakarta and Tangerang, which are as much as 2 campuses in West Jakarta and 1 campus in Alam Sutra area (Tangerang). The research was only conducted on campus Alam Sutra (Tangerang) which is relatively new, consisted only 1 class (42 students) that the specialization is entrepreneurship management science courses. This study applied Servqual method which is a measure of customer satisfaction through gap analysis, developed by Parasuraman, Zeithaml, and Berry. Respondents in this study consisted of 42 students who all as population. The results showed that all Servqual dimensions have an unsatisfactory quality. This can be seen from all the negative gaps in dimension tangibles, reliability, responsiveness, assurance and empathy. From all the negative values, reliability dimension(-6.58) has a gap with the highest negative value or the least satisfactory quality.
Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel Natalia, Natalia; Adhikara, Cooky Tri; Agusthina, Shirley
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1339

Abstract

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customers loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.
Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media Rita, Rita; Hutomo, Karyana; Natalia, Natalia
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1385

Abstract

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.
Impact in Changing Price Fraction to the Stock Trading Indicators in Indonesia Stock Exchange Natalia, Natalia; Mulyono, Mulyono; Kurnianingrum, Dian
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1783

Abstract

The purpose of this study was to determine how the impact of changes the price fraction to the stock trading indicator that is volume, value, and frequency of trading transactions. Data were analyzed using the Mann-Whitney U test. The results show that the volume of stock trading is not affected significantly by the implementation of the tick size, whereas for the value of trade and frequency of trade significantly affected.
Antecedents of Organizational Citizenship Behavior Analysis and its Impact Toward Organizational Effectiveness on A Fruit Ice Cream Manufacture Gunawan, Annetta; Natalia, Natalia
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 1 (2012): The Winners Vol. 13 No. 1 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i1.669

Abstract

To achieve organizational effectiveness, every company needs not only qualified human resources, but also employees who perform organizational citizenship behavior (OCB), which is influenced by individual internal factor i.e. big five personality and its external factor i.e. job satisfaction and organizational commitment. PT Harapan Surya Lestari also needs employees with high OCB level to maintain the sustainability of the company. The purpose of this research is to analyse the effects of big five personality, job satisfaction, and organizational commitment of the employees to organizational citizenship behavior and its impact toward organizational effectiveness on PT Harapan Surya Lestari (HSL). The method used in the research is Path Analysis. The data is obtained from questionnaire disseminated to all the employees of PT HSL in order to measure the level of big five personality, job satisfaction, and organizational commitment of the employees and organizational effectiveness from the perception of each employee, using likert scale. Results from the data analysis obtained structural equations Y = 0,240 X1 + 0,166 X2 + 0,502 X3 + 0,6671 ε1  where simultaneously big five personality, job satisfaction, and organizational commitment contribute significantly to organizational citizenship behavior of 55,5% and Z = 0,461 X2 + 0,374 Y + 0,6921 ε2  where simultaneously job satisfaction and organizational commitment contribute significantly to organizational effectiveness of 52,1%.
EFFECT OF CAPITAL STRUCTURE, COMPANY GROWTH AND PROFITABILITY OF CORPORATE VALUES IN COAL MINING SUBSECTOR COMPANIES Natalia, Natalia
International Journal of Public Budgeting, Accounting and Finance Vol 2 No 1 (2019): Journal of public Budgeting, Accounting and Finance
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.338 KB)

Abstract

The objective of this research is to find out and analyse the influence of capital structure, company growth, and profitability partially and simultaneously on the value of the company in coal mining companies listed on the Indonesia Stock Exchange (IDX). The population of this research is 21 coal mining companies listed on the Indonesia Stock Exchange (IDX) with 2013 to 2017. Observation years were selected using the purposive sampling method. Data is processed using panel data regression statistical test methods. The results of this study prove that the capital structure and profitability partially influence the value of the company in coal mining companies listed on the Indonesia Stock Exchange. While the growth of the company does not affect the value of the company in coal mining companies listed on the Indonesia Stock Exchange. The simultaneous capital structure, company growth and profitability simultaneously influence the value of the company in coal mining companies listed on the Indonesia Stock Exchange.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN PADA PASAR TRADISIONAL LANDUNGSARI (DI JL. TIRTO RAHAYU, LANDUNGSARI, DAU, MALANG JAWA TIMUR) Natalia, Natalia
JURNAL AGREGAT Vol 2, No 2 (2017)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.419 KB)

Abstract

Bauran pemasaran sebagai salah satu kegiatan promosi usaha yang bertujuan untuk meningkatkan minat pelanggan membeli produk. Implementasi bauran pemasaran akan memberikan nilai tambah bagi produk, menciptakan kepuasan konsumen dan mempertahankan usaha untuk bersaing di pasaran. Tujuan penelitian ini untuk mengetahui pengaruh strategi bauran pemasaran (produk, harga, promosi dan tempat) terhadap kepuasan konsumen pada Pasar Tradisional Landungari Malang secara parsial dan simultan. Penelitian yang dilakukan merupakan penelitian dengan mengunakan metode kuantitatif. Penentuan sampel penelitian ini menggunakan metode accidental sampling sehingga didapatkan sampel penelitian sebanyak 30 orang konsumen. Teknik pengumpulan data yang digunakan oleh peneliti adalah kuesioner. Metode analisa data yang di gunakan yaitu regresi linier berganda dengan mengunakan program SPSS. Hasil penelitian membuktikan bahwa secara parsial produk berpengaruh positif terhadap kepuasan konsumen sebesar 3,820, harga berpengaruh positif terhadap kepuasan konsumen sebesar 3,023, promosi berpengaruh positif terhadap kepuasan konsumen sebesar 3,450, tempat berpengaruh positif terhadap kepuasan konsumen sebesar 2,835. Hasil penelitian secara simultan bauran pemasaran yang diukur berdasarkan produk, harga, promosi dan tempat berpengaruh terhadap kepuasan konsumen di Pasar Tradisional Landungari Malang sebesar 6,272 atau 68,9%. Adapun yang perlu di perhatikan pedagang pasar harus menjaga kualitas dan kebersihan produk sehingga mampu meningkatkan kepuasan sehingga konsumen loyalitas untuk berlanganan membeli produk tersebut.
PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING Natalia, Natalia; Putra, Andriansyah Sumanto; Melati, Ina
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This observation is done to find out how much the experiential marketing, service quality and brand image has influenced the customer value and the effect to the customer loyalty of Kereta Api Argo Bromo Anggrek relation Jakarta-Surabaya. The problem that Kereta Api Argo Bromo is facing is that there is a decreasing of passenger’s volume since the last 5 years and the low income compared to the other executive train in the previous period. Analysis of studies using path analysis where the data was obtained through deployment to 145 customers Argo Bromo Anggrek Train relationships Jakarta - Surabaya with random sampling techniques of probability sampling. The results achieved are experiential marketing, service quality and brand image has a significant effect simultaneously to customer value. experiential marketing, service quality, brand image and customer value has a significant effect on customer loyalty. Partially, service quality does not have a significant effect on customer loyalty.
PERTUMBUHAN DAN HASIL CABAI BESAR (Capsicum annuum L.) YANG DIBERI PUPUK HAYATI PETROBIO PADA TANAH GAMBUT PEDALAMAN Natalia, Natalia; Atikah, T. A.; Syahrudi, Syahrudi
AgriPeat Vol. 16 No. 01 (2015): JURNAL AGRIPEAT VOLUME 16 NOMOR 01, MARET 2015
Publisher : Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of petrobio on soil biological inland peat on the growth and yield of chili. The design of experiments used Completely Randomized Design (CRD) single factor consisting of 6 treatments was: 0 kg ha-1 (control), 10 kg ha-1, 20 kg ha-1, 30 kg ha-1, 40 kg ha-1, 50 kg ha-1. The variables measured were: plant height, number of productive branches, number of fruits, fresh fruit weight, and the weight of dried fruit. The results showed that applying of dose of petrobio-fertilizers on peat soil had significant effect on plant height, number of productive branches and yield. Biological fertilizer of Petrobio 50 kg ha-1 was able to increase the average height plants, number of productive branches, crop yield, fresh weight of fruit and dry weight of fruit by 61.60 cm, 7.80, 16.20 fruit plant-1, 129.63 g plant-1, 23.26 g plant-1 respectively.
PENDAMPINGAN EVALUASI KESESUAIAN LAPORAN KEUANGAN DENGAN PSAK N0. 16 PADA CV. JAGOR JAYA Natalia, Natalia; Iriyadi, Iriyadi
Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari - Juni 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v2i1.475

Abstract

CV. Jagor Jaya merupakan salah satu perusahaan industri yang memproduksi folding gate, pintu harmonika serta berbagai jenis produk yang berkaitan dengan peralatan bahan bangunan seperti pipa pvc, selang serta aksesoris pintu lainnya. Hal tersebut mengakibatkan aset tetap merupakan salah satu faktor pendukung yang memiliki peranan penting dalam menunjang kegiatan operasional perusahaan. Akibatnya apabila terjadi ketidaksesuaian dalam perlakuan akuntansinya dapat menimbulkan salah saji yang cukup material. Pendampingan ini bertujuan untuk membandingkan keseuaian perlakuan akuntansi aset tetap perusahaan serta penyajiannya dalam laporan keuangan CV. Jagor Jaya berdasarkan PSAK 16. Metode pendampingan yang digunakan adalah deskriptif kualitatif dengan menguraikan identifikasi masalah secara rinci dan sitematis pada perbandingan antara hasil riset lapangan yaitu berupa kebijakan akuntansi pada setiap laporan keuangan perusahaan dengan kebijakan akuntansi yang berlaku secara umum yaitu Pernyataan Standar Akuntansi Keuangan No. 16. Prosedur pengumpulan data dilakukan dengan cara observasi, wawancara, dokumentasi dan studi kepustakaan. Hasil pendampingan menunjukkan bahwa perlakuan akuntansi CV. Jagor Jaya belum sepenuhnya sesuai, adanya ketidaksesuaian perlakuan akuntansi CV. Jagor Jaya berdasarkan PSAK 16 seperti terjadinya kesalahan dalam pengakuan pengeluaran yang mengakibatkan kesalahan dalam penyajian nilai perolehan dan beban penyusutan aset tetap pada laporan posisi keuangan dan laporan laba rugi dan beberapa biaya yang tidak termasuk kedalam pengukuran aset dan aset tetap yang telah habis masa manfaatnya namun tetap digunakan oleh perusahaan dalam kegiatan sehari-hari perusahaan. Perusahaan tidak mengakui inventaris kantor yang masa manfaat nya lebih dari satu tahun sebagai aset tetap. Metode penyusutan yang digunakan oleh perusahaan adalah metode garis lurus. Pada tahun 2018, tidak terjadi penambahan ataupun pengurangan aset. Pada pengungkapan, perusahaan belum menerapkan pelaporan secara rinci mengenai aset tetap dalam catatan atas laporan keuangan. Namun, berdasarkan hasil konfirmasi, perusahaan menganut principle-based yang lebih mengandalkan pada prinsip dan pertimbangan (judgement) manajemen.
Co-Authors Achmad Fauzi Agustinus Jarak Patandean Ahmad Swandi Alim, Muh Chandra Andi Marini Indriani, Andi Marini Andini, Sekar Asti Andriansyah Sumanto Putra, Andriansyah Sumanto Anggelia, Shilvy Annetta Gunawan Arif Muchyidin Atikah, T. A. Azis, Adek Cerah Kurnia Batter, Sherly Rudianti Beby Astri Tarigan Billy Harland, Yoshua Bintal Amin Bonaraja Purba Butarbutar, Marisi Cecilia Esti Nugraheni Cooky Tri Adhikara, Cooky Tri Darwin Lie Dian Kurnianingrum, Dian Efendi Efendi Farida Tampubolon, Lindawati Febrianti, Erni Ginting, Agustaria H, INDAH AZZAHRA. hakim, husnul Haryadi Sarjono Hendra Setiawan Herlina Lusmeida Ian Kurniawan Ilman, Nur Ina Melati, Ina Indah Pangesti, Salma Indra, Elrika Iriyadi Iriyadi Irwan Irwan Kandacong, Rika Kurnia Karimah, Umi Karuna Ernesto, Thedy Karyana Hutomo, Karyana Kelly, Grace Khairuddin Tampubolon Laurent, Margareth Lidya, Lidya Lumbantoruan, Ratnawaty Marvin, Josua MESRA MESRA, MESRA Metrolitania, Metrolitania Muhammad Abdi, Muhammad Mulyono Mulyono Nur Afni Safarina, Nur Afni Nurwahita, Nurwahita Pri Hermawan Purnasari, Nina Rianda Elvinawanty Rita Rita, Rita Sahariah, Sahariah Sahriana, Sahriana Saryatmo, Mohammad Agung Sebayang, Rosnita Shelviana, Shelviana Shenny Oktoriana Shirley Agusthina, Shirley Sihombing, Runggu Sinaga, Annisa Nauli Sinulingga, Sam Deva Nasra Sirait, Respa Siregar, Fahmi Apriyansyah Subagyo Subagyo Sugito - Supardal Supardal, Supardal Surbakti, Nadia Surya Wibawa, Surya Sutanto, Bahtiyar Heru Swastika, Amira Fide Syahrudi, Syahrudi Utomo, Gunaedy Wahid, Sirojudin Waruwu, Etnasius Wi, Peng Widharto, Fadhlih Cahyadi Wijaya, Jefina Xevyra, Fanni YULIANA, RINDI ASTIKA Yumielda, Vivi Destri Zai, Brigita Zsazsa, Cut Sah Kha Mei