Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Journal The Winners Binus Business Review ComTech: Computer, Mathematics and Engineering Applications
Cooky Tri Adhikara, Cooky Tri
BINUS University
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : binus business review

 1 
Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel Natalia, Natalia; Adhikara, Cooky Tri; Agusthina, Shirley
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1339

Abstract

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customers loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.
Penerapan E-Bisnis sebagai Pembentuk Keunggulan Bersaing (Competitive Advantage) pada Perusahaan Adhikara, Cooky Tri
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1248

Abstract

E-bisnis telah memiliki pengaruh besar pada hubungan bisnis dilevel perusahaan, bisnis dan operasional. Sukses tergantung pada manajemen yang berpikiran terbuka sehingga dapat memahami dan memperoleh nilai nyata dari e-bisnis. Manfaat dari e-bisnis bukan hanya mempercepat dan mempraktikkan proses internal perusahaan tersebut, tetapi juga dari kemampuannya untuk menyebarkan keuntungan kepada anggota lain dari supply chain tersebut. Organisasi juga dapat menambah nilai positif terhadap konsumen melalui produk dan jasa dengan banyak cara yang bisa dilakukan oleh e-bisnis. Lebih banyak lagi, dalam sebuah perubahan lingkungan hidup yang cepat, penerapan e-bisnis bisa membuat organisasi menciptakan keunggulan kompetitif untuk memenangkan kompetisi. 
Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol melalui Marketing Communication (Advertising dan Public Relation) pada PT Multi Bintang Indonesia Tb Adhikara, Cooky Tri; Nurparamesti, Sindy Kusuma
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1138

Abstract

PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public relations. This study examines what brand image embedded on the consumers, and what is the level of influence of advertising and public relations toward the creation of brand image of products Green Sands Alcohol-Free. The research methods used in this study is test Cochran, multiple regression, and cobwebs. The result, brand image that is embedded in consumer brand is cool and trendy and unique and refreshing taste. Advertising and public relations by creating a brand image is only 7.2%, the rest from other factors. Brand image is embedded in the customers had not yet reached the desired scale of the company. 
Co-Authors Masruroh MASRUROH Natalia Natalia Shirley Agusthina, Shirley Sindy Kusuma Nurparamesti, Sindy Kusuma Tinjung Desy Nursanti