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All Journal Journal The Winners JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL LENTERA BISNIS Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Innovative: Journal Of Social Science Research
Parhimpunan Simatupang, Parhimpunan
Swiss German University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : jurnal lentera bisnis

 1 
PENGARUH INFORMASI NILAI GIZI DAN KEMASAN TERHADAP PEMBELIAN TELUR OMEGA-3 Syahendri, Arsyad; Adinugroho, Mochammad Farrel; Oktavinia, Mona Salsa; Jenie, Razief Akbar Syah; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1996

Abstract

Indonesia faces a double burden of malnutrition, where stunting and obesity are major health issues. Omega-3 eggs emerge as a functional food solution rich in nutrients to support child development. This study aims to analyze the effect of Nutritional Information, Packaging Safety, and Consumer Lifestyle on Purchasing Decisions of omega-3 eggs among housewives in Jakarta. This quantitative study used a survey method with purposive sampling technique involving 208 housewife respondents residing in DKI Jakarta. Data were analyzed using Partial Least Squares (PLS) based Structural Equation Modeling (SEM) with SmartPLS software. The results showed that Nutritional Information (X1) and Consumer Lifestyle (X3) had a positive and significant effect on Purchasing Decisions (Y), with Lifestyle being the dominant factor. However, Packaging Safety (X2) did not have a significant effect on purchasing decisions. These findings indicate that consumers prioritize health benefits and product functional value over mere physical packaging aspects. Producers are advised to focus on nutritional education and target the health-conscious consumer segment.
PERSEPSI KONSUMEN TERHADAP INTEGRATED CULINARY EXPERIENCE: ANALISIS PREFERENSI, MOTIVASI, DAN PERILAKU DI SEKTOR FOOD & BEVERAGE Damayanti, Dita; Tjahyadi, Freddy; Sumawinata, Rara Inten; Syarif T. P, Ruswan; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1999

Abstract

This study aims to examine a conceptual model explaining consumer perceptions of Integrated Culinary Experience (ICE) by analyzing the effects of motivational drivers, perceived premium attributes, and experiential value. The main research problem lies in the absence of an integrated model that explains how consumption motivation, premium attributes, and experiential value interact in shaping ICE perceptions within the premium ready-to-eat food sector. This research employs a quantitative explanatory approach. Data were collected through a survey using a Likert-scale questionnaire administered to 169 respondents in the Greater Jakarta area (Jabodetabek). Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. Hypothesis testing was based on path coefficients, t-statistics, and p-values obtained from bootstrapping procedures. The results indicate that consumer motivation has a positive and significant effect on ICE perception. Perceived premium attributes do not show a significant direct effect, while experiential value emerges as the strongest and most dominant factor influencing ICE perception. The findings suggest that urban consumers prioritize meaningful and immersive experiences, positioning premium attributes as hygiene factors. Practical implications highlight the importance of storytelling, presentation rituals, multisensory elements, and emotional and social experiences in premium F&B practices.
IMPLEMENTASI THEORY OF PLANNED BEHAVIOUR DAN PENGARUHNYA TERHADAP NIAT PEMBELIAN SKINCARE RAMAH LINGKUNGAN PADA GENERASI Z DI INDONESIA Bagir, Ahmad; Pradito, Pandu; Dewi, Listya; Untung, Untung; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2001

Abstract

Objectives This study aims to examine the key factors influencing Generation Z’s intention to purchase environmentally friendly skincare products in Indonesia. Specifically, it investigates the effects of green attitude, perceived behavioral control, and subjective norms using the Theory of Planned Behavior (TPB). Methodology The study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 126 Gen Z respondents with prior experience in using green skincare products. Measurement model evaluation included reliability and validity testing, followed by hypothesis testing using bootstrapping. Finding The results show that green attitude significantly influences green purchase intention, whereas perceived behavioral control and subjective norms do not have a significant impact. This suggests that internal values are more influential than social or situational factors in shaping green purchasing behavior. Conclusion The findings highlight the dominance of attitudinal factors over normative and control-related elements in predicting sustainable skincare consumption among Indonesian Gen Z. Strengthening positive environmental attitudes may be more effective than relying on peer pressure or perceived ability to act.
ANALISIS FAKTOR PENDORONG MINAT BELI PRODUK MATCHA DI PASAR URBAN Orlandy, Altius; Rozan, Fico Devara; Wiryawan, Marcellino Tantyo; Noel, Marcia; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2004

Abstract

This study aims to examine the factors influencing consumers’ purchase intention toward matcha beverages in Indonesia’s urban market using the Theory of Planned Behavior (TPB) framework. The variables analyzed include Perceived Quality, Perceived Value, Social Influence, and Service Convenience, with Attitude, Subjective Norms, and Perceived Behavioral Control acting as mediating constructs. A quantitative survey method was employed, collecting data from 208 Generation Z and Millennial respondents in the Greater Jakarta area. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that Perceived Quality and Perceived Value have a positive and significant effect on Attitude, while Social Influence significantly affects Subjective Norms. Service Convenience was found to positively influence Perceived Behavioral Control. Furthermore, Attitude and Subjective Norms significantly affect purchase intention, whereas Perceived Behavioral Control does not show a significant effect. The model demonstrates a moderate explanatory power for purchase intention. These findings suggest that consumers’ intention to purchase matcha beverages is primarily driven by attitudinal evaluation and social legitimacy rather than perceived behavioral control.
ANALISA PERILAKU KONSUMSI AIR MINUM DAN KEPEDULIAN TERHADAP KEBERLANJUTAN PADA MAHASISWA UNIVERSITAS SWASTA STRATA 1 DI KABUPATEN TANGERANG Andrian, Andrian; Bawono, Gasza Ariatedya; Mujaddid, Nugraha Labib; Rafsanjhani, Muhammad Akbar; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2009

Abstract

Single-use bottled water consumption remains high among students despite health risks. This  study  aims  to  analyze  the  determinants  of  drinking  water  consumption behaviour among private university students in South Tangerang, focusing on knowledge, convenience, risk perception, social norms, and behavioral control. Employing a quantitative explanatory approach, data were collected from 183 students via online questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS software. The results indicate that Environmental Knowledge has a significant negative effect, while Convenience has a significant positive effect and serves as the dominant factor. Risk Perception regarding alternative water sources also contributes to high bottled water consumption. However, Social Norms did not show a significant effect, whereas   Infrastructure   demonstrated   a   significant   negative   effect   on   consumption behaviour. It is concluded that high plastic consumption is driven by low-risk literacy and a high demand for practicality. Campus interventions must focus on massive health education and providing Water Refill Stations that compete with the convenience of bottled water.
KESEDIAAN MEMBAYAR WORKSHOP KELAS SENI DI KOMUNITAS PERKOTAAN BESAR DI INDONESIA Widyaningrum, Tri; Fortunia, Evelyn Erlina; Widianto, Dimas Radityo; Nugroho, Ariq Kamil; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2011

Abstract

The increasing popularity of creative and experiential activities within Indonesia's urban centers has generated a marked public interest in art education. Nevertheless, there is an absence of empirical data regarding the determinants of consumers' willingness to pay for these services. This research employs a mixed-methods approach, commencing with a qualitative phase. This phase seeks to examine consumer motivations, their perception of value, and their expectations regarding the pricing of art classes. The creation of quantitative instruments for the subsequent validation phase is informed by data from interviews and open-ended survey responses. This study investigates three primary factors influencing willingness to pay (WTP): individual characteristics (including previous workshop attendance, employment status, monthly income, and age), perceptions related to the workshop (specifically, duration, instructor quality, and provider reputation), and price-value evaluations (comprising perceived value relative to cost and additional benefits). The quantitative phase assesses the robustness and significance of these connections. It emphasizes consumers' highest willingness to pay, their perceptions of the fairness of base prices, and their readiness to pay for additional benefits. This study provides a comprehensive analysis of customer behavior in the art workshop industry through the integration of qualitative insights and quantitative validation. The results give significant insights for service providers aiming to formulate pricing strategies, improve service quality, and align their value propositions with the preferences of urban consumers in Indonesia.
Co-Authors Abdul Razak Chik, Abdul Razak Adinugroho, Mochammad Farrel Anders, Ivander Andrian Andrian Arvianto, Dionysius Bagir, Ahmad Bawono, Gasza Ariatedya Damayanti, Dita Dewi, Listya Febiola, Elayne Felisa, Tasia Fortunia, Evelyn Erlina Frederick, Bryan Jenie, Razief Akbar Syah Jonathan, Stephen Liu, Delfin Lius, Felix Lolo, Erik Ivan Lucky, Steven Mujaddid, Nugraha Labib N. Wijaya, Evelyne Nathania, Gabriela Nicollini, Eleonora Valerie Noel, Marcia Nugroho, Ariq Kamil Oktavinia, Mona Salsa Orlandy, Altius Pradito, Pandu Rafsanjhani, Muhammad Akbar Rahardja, Shanen Rozan, Fico Devara Sumawinata, Rara Inten Sutanto, Eveline Gaby Syahendri, Arsyad Syarif T. P, Ruswan Tjahyadi, Freddy Untung Untung, Untung Widianto, Dimas Radityo Widyaningrum, Tri Wiryawan, Marcellino Tantyo Yong, Catherine Jennifer