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Reengaging Customers through Influencer Partnerships Strategies and Outcomes for Big Brands Damayanti, Dita
Journal of Social Commerce Vol. 3 No. 2 (2023): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v3i2.125

his study investigates the effectiveness of various influencer marketing strategies in reengaging customers for large brands. Utilizing a quantitative approach, the research involved a comprehensive online survey distributed through email and social media, gathering data from respondents. The study examined four key strategies: sponsored posts, product reviews, giveaways/contests, and collaborative content. Statistical analyses, including regression, ANOVA, and correlation, were employed to assess the impact of these strategies on customer engagement and purchase intentions. The results indicate that giveaways and contests are the most effective in enhancing engagement and purchase intentions, with significant correlations found between influencer credibility and engagement metrics. These findings address existing gaps in the literature by providing empirical evidence on the relative effectiveness of different strategies and the importance of influencer attributes. The study offers practical insights for brands seeking to optimize their influencer marketing efforts and suggests avenues for future research.

Kritik terhadap Dikotomi Ilmu dalam Islam: Upaya Menyelaraskan Pengetahuan Agama dan Umum di Era Modern Damayanti, Dita; Sodiman
Lentera: Indonesian Journal of Multidisciplinary Islamic Studies Vol 6 No 2 (2024): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Program Pascasarjana IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/lentera.v6i2.10863

Knowledge is a fundamental human necessity that enables individuals to navigate various challenges in life. However, throughout history, a dichotomy has often been drawn between religious knowledge and secular knowledge, leading to a conceptual division of science. This dichotomy has had a detrimental impact on the intellectual and scientific development of the Muslim world, contributing to its decline in science and technology in comparison to the West. This stands in stark contrast to the Islamic Golden Age, during which Islamic civilization served as a center of knowledge and a beacon for Europe, which was then in a period of intellectual stagnation. This study aims to critically examine the dichotomy of knowledge within Islamic thought and to explore integrative solutions for Islamic education in the modern era. Employing a qualitative method through library research, this study reveals that for Islamic education to meet the demands of an increasingly dynamic and globalized world, a balanced integration of religious and secular knowledge is essential. Thus, in addition to understanding religious principles, learners must also acquire practical knowledge and skills applicable to everyday life and relevant to the global labor market.

Kritik terhadap Dikotomi Ilmu dalam Islam: Upaya Menyelaraskan Pengetahuan Agama dan Umum di Era Modern Damayanti, Dita; Sodiman, Sodiman
Lentera: Indonesian Journal of Multidisciplinary Islamic Studies Vol 6 No 2 (2024): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Program Pascasarjana IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/lentera.v6i2.10863

Knowledge is a fundamental human necessity that enables individuals to navigate various challenges in life. However, throughout history, a dichotomy has often been drawn between religious knowledge and secular knowledge, leading to a conceptual division of science. This dichotomy has had a detrimental impact on the intellectual and scientific development of the Muslim world, contributing to its decline in science and technology in comparison to the West. This stands in stark contrast to the Islamic Golden Age, during which Islamic civilization served as a center of knowledge and a beacon for Europe, which was then in a period of intellectual stagnation. This study aims to critically examine the dichotomy of knowledge within Islamic thought and to explore integrative solutions for Islamic education in the modern era. Employing a qualitative method through library research, this study reveals that for Islamic education to meet the demands of an increasingly dynamic and globalized world, a balanced integration of religious and secular knowledge is essential. Thus, in addition to understanding religious principles, learners must also acquire practical knowledge and skills applicable to everyday life and relevant to the global labor market.

A Transformasi Sampah Organik Menjadi Pupuk Produktif Pratiwi, Nurna; Diah Wulandari, Novi; Idries, Fahmy Akbar; Nugraha, Budi Sutiono Pratama; Rahayu, Atik Widia; Damayanti, Dita
Jurnal Cendekia Mengabdi Berinovasi dan Berkarya Vol 3 No 3 (2025): September
Publisher : Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/jenaka.v3i3.888

Permasalahan sampah organik menjadi tantangan lingkungan yang serius, termasuk di lingkungan pesantren yang memiliki aktivitas harian cukup tinggi. Tanpa pengelolaan yang tepat, sampah organik seperti sisa makanan, dedaunan, dan limbah pertanian dapat menimbulkan pencemaran, bau tidak sedap, hingga menjadi sumber penyakit. Kegiatan pengabdian ini bertujuan untuk mengatasi permasalahan tersebut melalui pelatihan dan pendampingan transformasi sampah organik menjadi pupuk produktif di Pondok Pesantren An-Nur. Metode pelaksanaan meliputi sosialisasi, pelatihan praktik pembuatan pupuk organik menggunakan metode kompos sederhana, serta monitoring dan evaluasi hasil. Santri dilibatkan secara aktif dalam setiap tahapan proses, mulai dari pemilahan sampah, pengomposan menggunakan bioaktivator alami, hingga pemanfaatan hasil pupuk untuk pertanian pesantren. Hasil menunjukkan bahwa pesantren mampu mengelola sampah organiknya secara mandiri dan menghasilkan pupuk yang berkualitas. Pupuk yang dihasilkan terbukti meningkatkan pertumbuhan tanaman hortikultura di lingkungan pesantren. Selain memberikan manfaat ekologis dan ekonomis, kegiatan ini juga meningkatkan kesadaran santri terhadap pentingnya menjaga lingkungan sebagai bagian dari tanggung jawab sosial dan spiritual. Dengan demikian, program ini tidak hanya menjadi solusi pengelolaan sampah organik, tetapi juga menjadi model pembelajaran berbasis aksi yang berkelanjutan. Keberhasilan ini membuka peluang bagi pengembangan program serupa di pesantren lain, serta mendorong terbentuknya budaya ramah lingkungan dalam kehidupan santri sehari-hari.

Implementation of the Traditional Egrang Game in Improving Students' Motor Skills in Physical Education at Tenjolahang 2 State Primary School, Jiput District Damayanti, Dita; Alviani; Masfupah; Jabarudin, Hamdi; Agustian, Adi; Hanafiah; Sofyan, Ade
Jurnal Pendidikan Guru Sekolah Dasar Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pgsd.v3i2.2342

This study aims to explore this implementation from conventional egrang video game to fix students’ motor skills in Physical Education at SDN Tenjolahang 2, Jiput. This the background of this research is low gross motor skills among students and the suboptimal utilization of traditional games in PJOK (Physical Education, Sports, and Health) learning. This research was conducted using a descriptive qualitative method, with information collected through interviews, observations, and documentation. This results show this the traditional egrang. This game works well in enhancing students' motor skills, particularly in balance, coordination, and leg muscle strength. Its implementation also increases student engagement in enjoyable physical activities while promoting local cultural heritage. Supporting factors include student enthusiasm, teacher involvement, and the availability of learning tools. Meanwhile, inhibiting factors consist of limited equipment, the risk of injury, and restricted instructional time. In conclusion, integrating the egrang game into lessons can be an effective strategy to develop students’ motor abilities and instill cultural and sportsmanship values.

PERSEPSI KONSUMEN TERHADAP INTEGRATED CULINARY EXPERIENCE: ANALISIS PREFERENSI, MOTIVASI, DAN PERILAKU DI SEKTOR FOOD & BEVERAGE Damayanti, Dita; Tjahyadi, Freddy; Sumawinata, Rara Inten; Syarif T. P, Ruswan; Simatupang, Parhimpunan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1999

This study aims to examine a conceptual model explaining consumer perceptions of Integrated Culinary Experience (ICE) by analyzing the effects of motivational drivers, perceived premium attributes, and experiential value. The main research problem lies in the absence of an integrated model that explains how consumption motivation, premium attributes, and experiential value interact in shaping ICE perceptions within the premium ready-to-eat food sector. This research employs a quantitative explanatory approach. Data were collected through a survey using a Likert-scale questionnaire administered to 169 respondents in the Greater Jakarta area (Jabodetabek). Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. Hypothesis testing was based on path coefficients, t-statistics, and p-values obtained from bootstrapping procedures. The results indicate that consumer motivation has a positive and significant effect on ICE perception. Perceived premium attributes do not show a significant direct effect, while experiential value emerges as the strongest and most dominant factor influencing ICE perception. The findings suggest that urban consumers prioritize meaningful and immersive experiences, positioning premium attributes as hygiene factors. Practical implications highlight the importance of storytelling, presentation rituals, multisensory elements, and emotional and social experiences in premium F&B practices.

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