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All Journal Jurnal Bali Membangun Bali BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
I Made Darma Oka
Politeknik Negeri Bali, Indonesia
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Kolaborasi Pentahelix Untuk Pengembangan Desa Timpag Menuju Desa Wisata Berbasis Green tourism I Wayan Pugra; I Made Darma Oka; I Ketut Suparta
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 7 No. 2 (2021): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.021 KB) | DOI: 10.31940/bp.v7i2.111-120

Abstract

Artikel ini mengkaji kolaborasi aktor pentahelix dalam pengembangan desa Timpag menuju desa wisata berbasis green tourism. Data yang digunakan adalah data kualitatif dan kuantitatif melalui metode observasi, wawancara, dan studi pustaka. Informan ditentukan dengan teknik snowball sampling.  Informan yang diwawancarai sebanyak 9 orang dengan melibatkan 50 responden. Analisis data dilakukan secara deskriptif kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa kolaborasi aktor pentahelik berperan penting dalam menentukan keberhasilan pengembangan desa ini menuju desa wisata berbasis green. Hal ini ditunjukkan dengan adanya sinergi harmonis antar aktor pentahelik dalam mendukung kegiatan pembangunan di desa, seperti: gotong-royong dalam menjaga kebersihan lingkungan, membuat jalur trekking, pembentukan pondok edukasi, maupun dalam pembentukan wadah pelestarian budaya. Kolaborasi harmonis tersebut diharapkan tetap berkelanjutan sehingga desa wisata ini tetap eksis dan mampu memenangi persaingan yang semakin kompetitif. Untuk itu pihak akademisi diharapkan lebih berkontribusi dalam memberikan pendidikan dan pelatihan bagi masyarakat untuk meningkatkan kualitas sumber daya manusia lokal sehingga mereka mampu berkontribusi tinggi dalam pengembangan green tourism di desanya.
Effectiveness of Localization and Brand Equity: The Case of Agoda in the Indonesian Domestic Travel Market Ida Bagus Putu Kawibhawa Suputra; I Made Darma Oka; Made Satria Pramanda Putra; Made Ernawati; Ni Made Sudarmini
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.480

Abstract

Purpose: This study aims to assess how Agoda's localization strategies enhance brand equity among Indonesian domestic travelers, identifying which localization elements (linguistic, cultural, and technical) most effectively strengthen consumer perception and brand engagement. Research Methods: A mixed-method approach was used combining quantitative analysis from 177 questionnaire respondents with qualitative insights from interviews and FGDs. Findings: Cultural localization had the strongest impact on brand equity, followed by linguistic localization, and technical localization. Respondents perceived localized features as more trustworthy, relevant, and easier to use. Brand equity outcomes such as brand recall, recognition, and association were significantly influenced by these elements. Implication: Multinational OTAs must go beyond translation to achieve brand relevance through cultural sensitivity, linguistic familiarity, and local technology integration.
Co-Authors I Ketut Suparta I Wayan Pugra Ida Bagus Putu Kawibhawa Suputra Made Ernawati Made Satria Pramanda Putra Ni Made Sudarmini